Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-10-21T17:23:22Z No. of bitstreams: 1 Renata Alves Melki de Souza.pdf: 5291280 bytes, checksum: c4d0469f3cf8bf21b29a8c04b4f69032 (MD5) / Made available in DSpace on 2016-10-21T17:23:22Z (GMT). No. of bitstreams: 1 Renata Alves Melki de Souza.pdf: 5291280 bytes, checksum: c4d0469f3cf8bf21b29a8c04b4f69032 (MD5) Previous issue date: 2016-09-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This dissertation intends to analyze the image of Eva Perón, between 1939 and e1955 as sources, I'll use the press, Brazilian newspapers, Argentines and the biography 'the Reason of my life,' published in 1951 in Buenos Aires, the other end of this research is to question what was the role of Eva in the Peronist government, which the focus and the look of the press when it comes to the first lady of Argentina and the directions that lead to have this position In addition to show how Perón Argentina is inserted, as the Colonel came to power and the importance of workers for the regime. The work is relevant, therefore, Avoids was one of the most important women of the 20th century, for his performance and his political charisma with the population, also because of the permanence of his memory and Peronism, the papers and biography will be analyzed fully observing its structure, movement, positioning and relations, not only by the news itself. A support frame is the ample bibliography used, that will help me understand how Peronism was organized politically, the political life and work of Maria Eva Duarte and its importance to the polity, workers, trade unions as the basis for the government, its origin and the relationship built even before Perón to the presidency, especially the devotion of Evita, as social action and Justicialism became his reason for living and her enthusiasm for the cause of the humble / Esta dissertação tem como objetivo a análise da imagem de Eva Perón, entre de 1939 a 1955 e utiliza como fontes de pesquisa a imprensa, brasileira e argentina, e a biografia “A Razão de minha Vida”, publicada em 1951, em Buenos Aires. Outro fim desta pesquisa é questionar qual foi o papel de Eva no regime peronista, qual o foco e o olhar quando se fala da primeira-dama argentina e quais os direcionamentos que levaram a imprensa a ter esta posição, além de mostrar como a Argentina de Perón está inserida no contexto mundial. Como o coronel chegou ao poder e qual a importância dos trabalhadores. O trabalho é relevante, pois Evita foi uma das mulheres mais importantes do século XX, seja por sua atuação política e seu carisma com a população, seja pela permanência de sua memória e do próprio peronismo. Os jornais e a biografia serão analisados inteiramente observando sua estrutura, circulação, relações e posicionamento, não somente pela notícia em si. Um referencial de apoio é a farta bibliografia utilizada, que me forneceu subsídios para compreender como o peronismo se organizou politicamente, a vida e atuação política de Maria Eva Duarte e sua importância para o regime, possibilitou ainda o entendimento do papel dos operários, sindicatos e grêmios como base para o governo, aclarou a origem de Eva e a relação construída com Perón mesmo antes dele chegar à presidência e, principalmente, a devoção de Evita à ajuda social e ao Justicialismo, que se tornaram sua razão de viver e alimentaram seu fervor pela causa dos humildes

This thesis aims to analyse Argentinean radio broadcasting in the 1950s and especially how this medium issued the so-called radio theatre that the audience received in their everyday life. More precisely it is investigated how radio theatre in the 1950s is remembered today, both by listeners who took part in these broadcasts and how it is remembered in the media. Of special interest is what is articulated as specific about its form and how radio theatre was integrated in and changed everyday life. The audience was not only able to receive radio theatre but was also able to contribute with their own stories. Argentina was one of the pioneering countries in the field of broadcasting, performing its first radio broadcast on August 27, 1920, in the city of Buenos Aires. The Argentinian radio broadcasting was a place of entertainment, information, social and political discussions. One of the main changes in Argentina radio broadcasting happened in 1929 in Buenos Aires. This change was influenced by the first broadcast of radio theatre. In the beginning, radio plays were about stories of “gauchos” (in English cowboys) and folklore, provoking enthusiasm amongst the audience. Argentina radio theatre continues to develop with the introduction of gender-oriented goals which became significant successful. The radio play began to cover the whole family`s interest. Argentina radio theatre caused a significantly change in its audiences’ customs throughout the country. This thesis research has adopted the Media Memory studies theories and is based on Bertolt Brecht’s theory of radio as well as McQuail`s audience theory. Additionally, this study is situated and looked at in a wider framework of previous research conducted by Barfiel, Hilmes & Loviglio, Brandt and Crook. To reach the objective of this study, 17 semi- structured qualitative interviews have been conducted with Argentinians who lived in different cities and listened to radio plays during the 1950s. The results of this research project demonstrate that nowadays, radio theatre audiences from the 50s reflect on and feel nostalgic about the way they used to listen to radio dramas in those days. More specifically, about waiting for the broadcast to start, gathering with the family around the radio set, or talking to friends or relatives about the episode of the day. In addition, radio play audiences reflect positively on the opportunity to meet in person the actors of the radio plays when they were on tour in Argentina. Moreover, this study illustrates that nowadays, Argentinian media also remember radio theatres through publishing articles that refer to them.