This Bachelor thesis is about digital tools for event organisers. The platforms offered by companies serve as digital backchannels that among other things facilitate interactions between audience and stage, for example during live Q&A sessions. This work focuses on the tasks and challenges of moderators on site and aims to develop a system that will optimise their workflows. Therefore, a tool is developed that allows moderators to conduct a Q&A session independently without having to rely on the assistance of an event organiser operating a desktop based platform simultaneously. The analysis addresses the moderator's role and tasks. It turns out that the functions of the platform relevant to the moderator can be combined in a mobile interface that is linked to it. Using a semi- structured expert interview, the feedback from clients of the start-up "Happenn" is gathered, which use the already existing platform of the company. Their platform "Happenn Live" serves as case study for this thesis. On the basis of the findings of the methods adapted to Lean UX, a solution approach in the form of a redesign of the platform and a corresponding mobile application for moderators is conceptualised. The structure and visual design of the platform follows the general design standards for desktop- and mobile-based interfaces. In this way, an improved usability can be achieved by making the platform more user-friendly for the user.

This thesis examines which functions motivate experienced event marketing platform users to continue to use a specific event platform with regards to usability. The event marketing platform service Confetti was chosen as principal. Qualitative information was gathered through usability tests with existing users of Confetti and quantitative information was collected by sending out a questionnaire to existing Confetti users. A contextual analysis was then performed on the compiled material. It was found during the study that the most highly regarded feature was customizability and that inconsistent feedback was the main source of friction experienced by the users. The main entry point for users of Confetti was via recommendations, and users with a free subscription would consider a payment model if they arranged more events in general. Lastly, the simplicity and the ease of use of the Confetti platform was highly appreciated by the majority of the contacted users. A suggestion for future research in this area would be to conduct similar studies with event marketing platforms similar to Confetti in order to get a broader perspective on the usability demands as a whole. / Examensarbetet utreder vilka funktioner som motiverar erfarna användare av eventplattformar inom marknadsföring att fortsätta använda en specifik eventplattform, med avseende på användbarhet. Uppdragsgivaren för examensarbetet har varit Confetti Events. Kvalitativ information har samlats genom användbarhetstester med befintliga användare av Confetti och kvantitativ information har samlats via en enkät som skickats ut till användare av Confetti. Materialet har därefter genomgått en innehållsanalys. Studien visade att den högst värderade funktionaliteten var anpassningsmöjligheter och att inkonsekvent feedback var den största källan till friktion som upplevdes av användarna. Den främsta ingångspunkten till tjänsten var via rekommendationer och användarna med gratisversionen skulle överväga att uppgradera till en betalmodell om de i allmänhet arrangerade fler event. Slutligen, klarheten och användbarheten var högt uppskattade av majoriteten av de kontaktade användarna. Ett förslag för framtida forskning inom området är att genomföra liknande studier på eventplattformar som liknar Confettis med avsikten att få ett ännu bredare perspektiv på vad som efterfrågas i sin helhet, ur ett användbarhetsperspektiv.