Made available in DSpace on 2016-06-02T20:23:12Z (GMT). No. of bitstreams: 1 4586.pdf: 6958682 bytes, checksum: c1ed85024a3b74b360199806c137a94f (MD5) Previous issue date: 2012-08-09 / Financiadora de Estudos e Projetos / This dissertation focuses on study and observation of the period of transition from silent films to sound films in movie theaters at São Paulo City, as recorded by the pages of Folha da Manhã newspaper between 1928 and 1933. It aims to investigate and understand how adaptations to this new technology were proceeded in exhibitors market. Besides this strictly technical question (including the availability of national projection equipment), this study sought to offer a narrower look at several aspects related to this process, such as the several ways of presentation of the cinematographic product, the presence of national movie pictures at the 1920s and the conformation of movie market at São Paulo state capital. / A presente dissertação centra-se no estudo e observação do período de transição entre o filme silencioso e o sonoro nas salas de cinema da cidade de São Paulo, registrado nas páginas do jornal Folha da Manhã entre 1928 e 1933. Ela tem como objetivo investigar e compreender como se processaram as adaptações do mercado exibidor a esta nova tecnologia. Além da questão especificamente tecnológica, incluindo-se a disponibilização de equipamentos nacionais de projeção, este estudo buscou lançar um olhar mais amplo sobre diversos aspectos envolvidos neste processo, tais como as diversas formas de apresentação do produto cinematográfico, a presença do cinema nacional na década de 1920 e a conformação do mercado de filmes na capital paulista.

A website with a good e-commerce design will positively influence a customer’s attitude, strengthen the trust of the customers towards the organisation, increase the satisfaction of the customer, draw consumers, and bring forth purchases/repeat purchases from them. The purpose of this study was to determine viable e-commerce opportunities for the Ficksburg Cherry Festival website. The study endeavoured to ascertain how the Ficksburg Cherry Festival could improve its website by identifying e-commerce opportunities for the Ficksburg Cherry Festival website. In this study a non-random self-administered survey approach was used where attendees were intercepted at the venue of the Ficksburg Cherry Festival and the exhibitors in their stalls. The existing Ficksburg Cherry Festival website was analysed for e-commerce features that are present and opportunities for further implementation of e-commerce features were identified with help from the attendees and exhibitors. The findings of this study presented a demographic profile and attendance characteristics of both the attendees and exhibitors, which the management team of the Ficksburg Cherry Festival can use to better market the festival using traditional and online communication for both attendees and exhibitors. The recommendations will assist the management of the festival to improve the website and to progress from a straightforward information-only website to a fully-developed e-commerce site, with positive effects for all the stakeholders. Similar South African festivals could find the research findings and recommendations of value for their own website development as well. / Business Management / M. Com. (Business Management)

A website with a good e-commerce design will positively influence a customer’s attitude, strengthen the trust of the customers towards the organisation, increase the satisfaction of the customer, draw consumers, and bring forth purchases/repeat purchases from them. The purpose of this study was to determine viable e-commerce opportunities for the Ficksburg Cherry Festival website. The study endeavoured to ascertain how the Ficksburg Cherry Festival could improve its website by identifying e-commerce opportunities for the Ficksburg Cherry Festival website. In this study a non-random self-administered survey approach was used where attendees were intercepted at the venue of the Ficksburg Cherry Festival and the exhibitors in their stalls. The existing Ficksburg Cherry Festival website was analysed for e-commerce features that are present and opportunities for further implementation of e-commerce features were identified with help from the attendees and exhibitors. The findings of this study presented a demographic profile and attendance characteristics of both the attendees and exhibitors, which the management team of the Ficksburg Cherry Festival can use to better market the festival using traditional and online communication for both attendees and exhibitors. The recommendations will assist the management of the festival to improve the website and to progress from a straightforward information-only website to a fully-developed e-commerce site, with positive effects for all the stakeholders. Similar South African festivals could find the research findings and recommendations of value for their own website development as well. / Business Management / M. Com. (Business Management)