Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2017-03-29T17:47:14Z No. of bitstreams: 1 2016 - P?mela Ketulin Mattos Gomes.pdf: 4113614 bytes, checksum: 3b12c4988166295f7b13a340d9e83c15 (MD5) / Made available in DSpace on 2017-03-29T17:47:14Z (GMT). No. of bitstreams: 1 2016 - P?mela Ketulin Mattos Gomes.pdf: 4113614 bytes, checksum: 3b12c4988166295f7b13a340d9e83c15 (MD5) Previous issue date: 2016-07-27 / This work aims to analyze the Experience Tour Project in the city of Vassouras (RJ), product of a program established by the Ministry of Tourism called the Experience Economy. The project will be investigated taking into account policy action that emerged from the Federal level and itis implemented by state and city by delegating management to private institutions such as SEBRAE (Brazilian Service to Support Micro and Small Enterprises) and IMB (Institute Brand Brazil) . From a exploratory study interviews were conducted and visits to enterprises in search of understanding about heritage, identity, history and memory have been transformed into products of experience and changed into consumer goods by the private sector, seeking to answer the question in the title "What experience is that?" in therefore we seek to articulate the tourism activities in Caf? Valley from a public policy Experience Tour. / Este trabalho tem o objetivo de analisar o Projeto Tour da Experi?ncia no munic?pio de Vassouras (RJ), produto do Programa institu?do pelo Minist?rio do Turismo denominado de Economia da Experi?ncia. O projeto ser? investigado levando em considera??o uma a??o pol?tica que nasce na esfera federal e ? implementado pelo governo do estado do Rio de janeiro e munic?pios atrav?s da delega??o da gest?o ?s institui??es privadas como Servi?o Brasileiro de Apoio ?s Micro e Pequenas Empresas (SEBRAE) e Instituto Marca Brasil (IMB). A partir de um estudo do tipo explorat?rio, foram realizadas entrevistas e visitas aos empreendimentos na busca de entendimentos sobre como patrim?nio, identidade, hist?ria e mem?ria foram transformados em produtos de experi?ncia e transformados em mercadoria de consumo pela iniciativa privada, buscando responder a quest?o presente no t?tulo ?Que experi?ncia ? essa??. Desta forma, busca-se articular as atividades de turismo desenvolvidas no Vale do Caf? a partir de uma a??o de pol?tica p?blica denominado de Tour da Experi?ncia.