Face à la baisse continue de la consommation de vin dans les principaux pays européens traditionnellement vinicoles et aux opportunités de croissance de consommation sur les nouveaux marchés, l’avenir de nos vins français se joue essentiellement à l’export. L’export apparait donc non pas comme une option stratégique mais comme une nécessité pour nos entreprises vitivinicoles françaises. Face à cet enjeu, l’objectif de notre travail de recherche a été de déterminer les politiques adéquates à l’export afin de comprendre dans quelle mesure l’entreprise vitivinicole française était performante à l’export. Les résultats contradictoires des recherches antérieures étudiant l’impact des éléments de politique export (produit, marché et d’exportation) sur la performance export nous ont orienté vers une approche contingente et le défi de notre travail de recherche a été de démontrer théoriquement et empiriquement qu’il n’existe pas de politique export adéquate mais plusieurs en fonction de la stratégie à l’export de l’entreprise(stratégie de marque, de terroir et prix volume), résultant des ressources uniques de l’entreprise d’après la théorie basée sur les ressources. Spécialement réalisées pour ce travail de recherche, une étude quantitative auprès de 120 entreprises vitivinicoles françaises ainsi qu’une étude qualitative auprès de 50 entreprises vitivinicoles nous ont permis de valider empiriquement l’effet modérateur de l’avantage concurrentiel à l’export de l’entreprise sur la relation entre la politique et la performance export. / Faced with the continuing decline in wine consumption in the main European countries and growth opportunities in new markets, the future of French wines mainly relies on exports Export therefore does not appear as a strategic option but as a necessity for French wine companies. Faced with this challenge, the objective of our research was to determine the appropriate (or suitable) export policies in order to understand how the French wine business could achieve export performance. The conflicting results of previous research examining the impact of the export policy on export performance components have guided us to a contingent approach and the challenge of our research has been to demonstrate theoretically and empirically that there is not only one adequate export policy but several ones depending on company export strategy resulting from the its unique set of resources, according to the resource-based view. Specially carried out for this research, a quantitative study on 120 French wine businesses and a qualitative study on 50 wine businesses have enabled us to empirically validate the moderating effect of export strategy on the relationship between export policy and export performance.

Following China’s accession to the WTO, a series of trade frictions and issues on non-automatic export licensing have been triggered between the PRC and the US. Moreover, the US has launched a global campaign against the PRC by means of US re-export controls towards the PRC and WTO cases concerning PRC export restrictions on various minerals as raw materials. In practice, it has become increasingly important to resolve such disputes and issues in a WTO forum. However, relevant studies still seem to be quite limited. This thesis undertakes comparative analyses as its cardinal methodology. The political economy of trade policy is applied as the basic analytical approach for policy analysis, while linguistic analysis and case study are used in the legal analysis. In addition, historical review, document study, participant observation and individual interviews are employed in both legal and policy study. As the central argument of this thesis, under WTO law the inadequacies of PRC export restrictions need improving in order to facilitate trade; while the excessive national discretion of US export controls needs constraining in order to liberalise trade – both in the direction of consistency with WTO law. This central argument indicates the final conclusions of the comparisons among PRC export restrictions, US export controls and the related WTO law. As concluded, PRC export restrictions are weaker than US export controls in transparency, rationality and neutrality in legal principle, the “both and separately” legislative mode, regulatory authorities, openness of regulatory procedures and regulatory criteria, complicated regulatory instruments, and the objectivity, impartiality and promptness of the administrative reconsideration and administrative litigation procedures. The PRC needs to improve these aspects of its weaknesses in trade facilitation in order to comply with the relevant WTO disciplines. Compared with the PRC, the US has much policy discretion in its coherence with WTO law because US export control policy seems to be less influenced by GATT/WTO; the domestic effect of the WTO law has been dramatically weakened by opposing domestic political voices in the US; and the regulatory reasons for US export controls seem only to be partly and conditionally justifiable under WTO security exceptions. In these aspects, the US is advised to constrain its excessive national discretion in order to be consistent with WTO law and to liberalise trade. As the central argument continues to claim, the aforesaid improvements in PRC export restrictions and US export controls may identify and correct the inconsistencies of both with WTO law, and provide solutions for Sino-US trade frictions and issues on non-automatic export licensing and for other issues and frictions in a US global campaign against the PRC in the WTO forum. This may contribute to the stabilisation of Sino-US trade relations and the world trading system. The relevant research gaps can also be filled, and a significant theoretical contribution to this research field can be made. / published_or_final_version / Law / Doctoral / Doctor of Philosophy

Thesis (M.M.S.) - Carleton University, 1993. / Also available in electronic format on the Internet.

Thesis (S.J.D.)--University of Michigan, 1991. / Includes bibliographical references (leaves 426-439).

Thesis (Ph. D.)--Ohio State University, 1986. / Includes vita. Includes bibliographical references (leaves 374-381). Available online via OhioLINK's ETD Center.

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The “stage model” is a criticized but well-used segmentation method for categorizing firms into different export development stages based on their perceived export barriers. However increasing presence of born global firms and lagging exports, particularly in the Swedish tech industry, require an updated segmentation tool. Export intensity, export experience and psychic distance to foreign customers are identified as alternative indicators of a firm’s perceived export barriers. The extent to which these variables can predict perceived export barriers of firms is tested. Collected data from 30 Swedish SMEs consisting of both born globals and traditional exporters within the tech field suggest that none of the three variables is a sufficient indicator of perceived export barriers on its own. Instead, each variable explains different export barriers to different degrees. The results indicate that each SME chooses its unique path of export development, making it difficult to establish a standardized stage model for modern SMEs.