This research examines the U.S. media during the 1999 Women's World Cup from a feminist postcolonial standpoint. This research adds to current feminist scholarship on women and sports by de-centering the global North in its discourse. It reveals the bias of the media through the representation of the United States National Team as a universal "woman" athlete and the standard for international women's soccer. It further argues that, as a result, the Nigerian National Team was cast in simplistic stereotypes of race, class, ethnicity, and nation, which were often also appropriated and commodified. I emphasize that the Nigerian National Team resisted this construction and fought to secure their position in the global soccer landscape. I conclude that these biased representations, which did not fairly depict or value the contributions of diverse competing teams, were primarily employed to promote and sell the event to a predominantly white middle-class American audience. / by Michele Canning. / Thesis (M.A.)--Florida Atlantic University, 2009. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.

I denna uppsats analyseras tio stycken artiklar från kvällstidningarna Aftonbladet och Expressen, med syftet att undersöka hur svenska kvällstidningar reproducerar eller utmanar stereotyper i sin rapportering om det svenska damlandslaget under fotbolls-VM i Australien och Nya Zeeland 2023, utifrån genus- och inramningsteorin. Vi använder en kritisk diskursanalys med utgångspunkt i Norman Faircloughs tredimensionella modell. Genom att analysera textuella, diskursiva och sociala praktiker i rapporteringen avslöjar vi de underliggande maktstrukturerna som formar hur det svenska damlandslaget framställs och uppfattas i medierna under fotbolls-VM 2023. Analysen av artiklar från Aftonbladet och Expressen avslöjar tydligt att kvällstidningarna i hög grad reproducerar och förstärker stereotyper samt bevarar könsmaktsordningen. Även om artiklarna var skrivna av kvinnor, kunde vi observera tendenser till stereotypisk rapportering. Kvällstidningarnas logik bidrar till att dessa tendenser består. De återkommande stereotyperna och den underliggande genusslentrianen inom media pekar mot nödvändigheten av kulturella och sociala förändringar. Det krävs en djupare förändring för att bryta de rotade strukturerna och normer som fortsätter att forma representationen av kvinnliga idrottare i medierna. / In this thesis, ten articles from the evening newspapers Aftonbladet and Expressen are analyzed with the aim of examining how Swedish evening newspapers reproduce or challenge stereotypes in their reporting on the Swedish women's national football team during the 2023 FIFA Women's World Cup in Australia and New Zealand, based on gender and framing theory. We employ a critical discourse analysis rooted in Norman Fairclough's three-dimensional model. By analyzing textual, discursive, and social practices in the reporting, we uncover the underlying power structures that shape how the Swedish women's national team is portrayed and perceived in the media during the 2023 Women's World Cup. The analysis of articles from Aftonbladet and Expressen reveals clearly that the evening newspapers largely reproduce and reinforce stereotypes, preserving the gender power hierarchy. Even though the articles were written by women, tendencies toward stereotypical reporting were observed. The logic of the evening newspapers contributes to the persistence of these tendencies. The recurring stereotypes and the underlying gender bias in the media point to the necessity of cultural and social changes. A deeper transformation is required to break the entrenched structures and norms that continue to shape the representation of female athletes in the media.