In several stages during the 19th century, a so-called regulatory system was introduced to govern the prostitution market in Stockholm. These sets of laws meant, among other things, that prostitution was permitted and that prostituted women were obliged to undergo compulsory gynecological examinations to ensure that they were not carriers of venereal infection. In parallel with the regulatory system, rigorous resistance work was carried out to try to abolish all forms of prostitution. In 1878, the Swedish Federation was formed - an organization that wanted to achieve two things: to abolish public prostitution and to strengthen morals in society. In their magazine Sedlighets-vännen the members of the organization published debate articles, columns and testimonies regarding sexual health, morality and the, in their opinion, unjustified regulatory system. The main goal was to advocate for the abolition of prostitution and to influence the public in regards of prostitution and morality. In this essay, I intend to highlight the role that the “prostitution client”, an often overlooked part, has historically played in the Swedish sexual political field. I do this by performing a discourse analysis of a number of articles published in Sedlighets-vännen. My research implies that several depictions of the male buyer and men overall are found within the material. The main purpose of this essay is to examine how the members of the organization viewed men overall, and the male sex buyers in particular. The role of the buyer has not been properly researched, hence a report of this kind fills in a gap in the history of prostitution.