The aim of this study is to see how users of the public library positions librarians with their competencies and to compare this to librarians' own thoughts about their competencies. The research questions were as follows 1) How do the public librarians, who participated in our study, view their competencies? 2) How do users, who participated in our study, view the competencies of public librarians? 3) Are there any similarities or differences between the users and the librarians views about the public librarians competencies? The method is semi-structured interviews with six librarians and five users. The data was then analyzed with positioning theory. The results show that users positioned librarians as a profession characterized by pleasant and service minded professionals with useful literature knowledge. The librarians positioned themselves in a profession where assisting their users is the main goal, that every competence matters because one never know who one is meeting and what their needs might be.