The organic food market in Sweden has grown continuously in the last decades. This led many retailers and small stores to start selling organic food as well as extending their organic food assortment and variety extensively. In this thesis our purpose was to analyse the Swedish organic food market in terms of competition and business level strategy. The two main players in the market (ICA and Coop) were chosen to be analysed in more detail as well as a local store (Bikupan). The results of the local store were generalized for other small and local stores in Sweden. This was done to get a better picture of the market and about how the companies in the Swedish organic food market compete with each other. Our data was collected by doing three semi-structured interviews, two with Coop and one with Bikupan. Furthermore, we sent out one questionnaire to ICA. In the case of Coop, we interviewed the manager for sustainable development and one specific Coop store due its interesting concept “Green Room” where almost only organic food is sold. The answers were then linked with our general findings about the market as well as our theoretical framework and the following findings were made: ICA and Coop are the main competitors followed by Axfood there are not many differences between ICA and Coop competition is to some extent based on price increasing pressure on small, local stores due to the main players’ ever increasing market coverage ICA is closest to be the cost-leader, whereas Coop is somewhat more focusing on differentiation. Small, local stores are truly differentiated compared to Coop and ICA.

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The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.

Community food security (CFS) is a new, community-based, collaborative approach to achieving food security. CFS seeks to merge social justice and environmental sustainability goals in the pursuit of food-secure communities. The Good Food Market (GFM) is a new CFS initiative wherein a subsidized community food market operates in a food desert. Through a qualitative case study approach, I examine and evaluate the programmatic design of The Stop’s Good Food Market, and explore its contribution to community food security. The research is framed within a larger study of food security. Research findings are based on semi-structured and structured interviews with GFM coordinators and customers, as well as participant observation and literature reviews.

Community food security (CFS) is a new, community-based, collaborative approach to achieving food security. CFS seeks to merge social justice and environmental sustainability goals in the pursuit of food-secure communities. The Good Food Market (GFM) is a new CFS initiative wherein a subsidized community food market operates in a food desert. Through a qualitative case study approach, I examine and evaluate the programmatic design of The Stop’s Good Food Market, and explore its contribution to community food security. The research is framed within a larger study of food security. Research findings are based on semi-structured and structured interviews with GFM coordinators and customers, as well as participant observation and literature reviews.

This diploma work focuses on analysis the brand comprehension and advertising strength in retail food-market segmented according to the settlement size within spotřební družstvo Jednota České Budějovice. Also it suggests the changes in promotion strategy of this brand.

The daily routine of every human is structured by the belly. Not only is food important for survival but also initiates the most fundamental ritual in the everyday, eating. It forms a catalyst for socialising from the essential to the festive level. Architecture of the everyday should be able to accommodate these rituals. By using food and the ritual around the table as analogy, an architecture that is viable everyday can be studied. This dissertation further stresses the importance of the architect as anthropologist, where the designer should be preoccupied with the study of ritual and meaning in a cultural context and so translate it to the built environment. A food market is proposed in the Pretoria Central Business District (CBD). In the contemporary city, supermarkets have dominated the urban fabric. As it is the place where one buys one food, the supermarket becomes the anchor point in the city landscape. With the current global climate crisis, the way people live is questioned, even the manner one goes about to buy food. Supermarkets have dominated the market and let the consumer be isolated from the producer and the rural landscape. Not only has the supermarket cover the interdependency of the urban and the rural but also eliminated the social aspect that surrounds the procurement of food. The opportunity of a vibrant public area is replaced by a place of efficiency. The proposed market should be a means to reinstate the relationship between the urban society and the rural landscape. The opportunity what food creates for social engagement should be activated in this public space. This new market is sited west of Church Square, near the Steenhovenspruit. This area is in a state of despair, with vacant buildings and abandoned land. The only buildings in close proximity are high rise residential buildings; the Kruger Park Complex that is currently vacant and; Schubart Park Complex that is in need of urgent maintenance. A new framework proposes densification of the area to create a new community in the city. This vacant land can be regenerated by initiating a new concept for a food market in the city. / Dissertation (MArch(Prof))--University of Pretoria, 2010. / Architecture / unrestricted

This thesis contains information about gluten free food market. It describes all main actors and also different types of business which can sell or manufacture gluten free food. Great emphasis is placed on understanding needs of "gluten free" customers identifying behavior which differentiate them inside this segment and also between regular customers. It also discovers opportunities and challenges on this market. Based on collected information it predicts possible future development.

<p>Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden.</p><p>Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln.</p><p>Teori: ”Green Marketing Activities at the Three Levels” har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring.</p><p>Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse. Alla aktörer arbetar även för att integrera Grön Marknadsföring i företaget, men möjligheterna till detta skiljer sig i och med de olika ägandeförhållandena. Slutligen framgår det att alla samarbetar med miljöorganisationer, vilket stärker trovärdigheten utåt mot kund och omvärld.</p> / <p>Purpose: To analyze how the food market industry use Green Marketing, internal and external, to position it self as an environmental friendly company.</p><p>Methodology: This essay is a descriptive study with primary data based from three interviews with different companies in the Swedish food market industry.</p><p>Theory: We have used the model ”Green Marketing Activities at the Three Levels” to find out how the different companies practice Green Marketing. The model is divided into eight areas and three different levels.</p><p>Conclusions: All the companies take a high level of environmental responsibility, but two of them say that they also have a responsibility towards the costumer. Two of the studied companies are more focused on building an ecological brand while the third company is more concentrated to inform the costumer of ecology. However, the study shows that all companies have an inadequate form of marketing in the grocery store to encourage the costumer’s ecological interest. All of them also work to integrate Green Marketing into the company, though the possibilities differ because of different ownerships. The study finally shows that all the companies cooperate with environmental organizations, to enhance credibility towards their costumers.</p>

Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden. Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln. Teori: ”Green Marketing Activities at the Three Levels” har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring. Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse. Alla aktörer arbetar även för att integrera Grön Marknadsföring i företaget, men möjligheterna till detta skiljer sig i och med de olika ägandeförhållandena. Slutligen framgår det att alla samarbetar med miljöorganisationer, vilket stärker trovärdigheten utåt mot kund och omvärld. / Purpose: To analyze how the food market industry use Green Marketing, internal and external, to position it self as an environmental friendly company. Methodology: This essay is a descriptive study with primary data based from three interviews with different companies in the Swedish food market industry. Theory: We have used the model ”Green Marketing Activities at the Three Levels” to find out how the different companies practice Green Marketing. The model is divided into eight areas and three different levels. Conclusions: All the companies take a high level of environmental responsibility, but two of them say that they also have a responsibility towards the costumer. Two of the studied companies are more focused on building an ecological brand while the third company is more concentrated to inform the costumer of ecology. However, the study shows that all companies have an inadequate form of marketing in the grocery store to encourage the costumer’s ecological interest. All of them also work to integrate Green Marketing into the company, though the possibilities differ because of different ownerships. The study finally shows that all the companies cooperate with environmental organizations, to enhance credibility towards their costumers.