This master’s thesis aims to design a suitable system based on a relational database for the purposes of administrative activities of the District Football Association. The created relational database should be managed primarily by the association secretary, to a lesser extent by members of association specialist committees. The database should be able to contain all the information and records which have been dealing with the paper form so far (match fixtures, awarding fines, clubs’ fees, players’ punishments, etc.). Routine administrative work, such as reading, inserting, deleting and updating the data will be carried out through the web interface and should not place any special demands on the level of users computer skills.

Thesis. (M. Tech. (Dept. Marketing, Faculty of Management Sciences))--Vaal University of Technology, 2011. / The phenomenal growth of special events sponsorship as a promotional tool is evident in the increase in the number of companies and their expenditure on sponsoring events. Currently, football (for the purpose of this study, the term football and soccer are used interchangeably) has become the most heavily sponsored sport in terms of value and number of sponsorship deals. International events such as the Federation of International Football Association (FIFA) World Cup™ and the Olympic Games are the biggest sporting events staged globally which makes them particularly lucrative for sponsor investment. The high media coverage and duration offers an ideal platform to create high brand awareness, consumer’s recall and recognition for the participating sponsors. The FIFA Soccer World Cup™ tournament with its huge audience is perhaps the premier place for companies to display their brands on an international stage. Millions of rands are spent on sponsorship in general every year and on sports sponsorship in particular. Yet little is known about the effectiveness of this expenditure. Sponsors are often unsure whether only their brands benefit from a sponsorship or whether competing brands in the same product category also benefit from their efforts. The primary objective of this study was to determine sponsorship effectiveness through consumers recall and recognition. In addition, the study sought to determine the perception of official sponsorship and ambush marketing during the 2010 FIFA World Cup™. The event attracts billions of viewers and a huge number of companies associate their products with this event. A quantitative approach was adopted for the study. The data was collected using a convenience sample of 462 fans, supporters and followers of the 2010 FIFA Soccer World Cup™ in Gauteng, South Africa. To determine sponsorship effectiveness, consumer-aided and unaided recall tests were conducted after the 2010 FIFA World Cup™ in an attempt to quantify sponsorship recall of official and non-official responses In addition, the study sought to establish consumers’ perceptions of official sponsors and the purchase intentions of their products and brands. Finally, consumers perceptions towards unofficial (ambush marketers) sponsors were ascertained. The high frequency of inaccurate responses through unaided recall suggests that there was confusion in the minds of respondents regarding those who were official sponsors of the 2010 FIFA World Cup™. This has serious implications for both marketers and sponsors as the effectiveness of sponsorship as a marketing communication tool comes into question. This may work to the advantage of ambush marketers who could effectively use the confusion in consumers’ minds to market their products and brands. Possible reasons for the inaccurate responses could be attributed to the fact that the World Cup™ is a once-off event that attracts individuals because of the novelty of the event and the multiple distractions that are associated with the event. The inaccurate responses may also have implications for future purchase intentions of the product since a recall level of awareness could be a determining factor in the purchase decision. This study revealed that sponsorship recall is enhanced by aided recall and prior knowledge of the sponsor. The responses with regard to aided recall suggest that consumers were able to recognise brands that were housed and marketed in South Africa. Brands such as Seara, Yingu Solar, Satyam, NeoAfrica, Aggreko and Prasa are relatively unknown brands in South Africa – therefore they were not easily recognised by the respondents. From a marketing perspective, the question arises whether it is feasible for foreign-based companies such as Emirates and Mahindra Satyam to invest in sponsorship ventures that are unlikely to achieve the desired results. These companies did not widely advertise in the local South African market. However, because the 2010 FIFA World Cup™ had a worldwide impact, this does not mean that global brands failed to achieve their objectives elsewhere in the world. In other words, they could have been playing to a much wider audience, in much stronger markets than that of the host country. An interesting revelation was that most consumers were able to recall brands that were global, mass-marketed and consumer-oriented such as Coca-Cola and McDonalds. This may partially be because during the event they were intensively engaged in advertising their sponsorship in the 2010 FIFA World Cup™. / Central Research Committee, Vaal University of Technology.

Thesis "Social work with football fans in the European Union countries as an inspiration for the Czech Republic" is about specific kind of social work with football fans and so called fan projects. Work consists of introduction of specifics of football fans, resp. hooligans when describes history of this area and also the most recent situation. This is followed by theoretical and fundamental part of the work that describes working projects or projects that can be taken as an example. This part includes international projects of fan's embassies and explains the concept of fan project of fan management. This is covering also social prevention and contact work suitable for fan project. Description of the target group of fan projects, their financing and summary of recommended competence of fan worker. The end of theoretical part describes in details a fan project which comes from contact work and youths clubs. It includes description of activities that are offered, services and how it is served. This is the most important part of the whole work as it brings exact description for realization that can be used for a future projects. The practical part completes theoretical part and investigates level of information of football club in this social work area, their opinion on role and responsibilities of...

Thesis "Social work with football fans in the European Union countries as an inspiration for the Czech Republic" is about specific kind of social work with football fans and so called fanprojects. Work is focusing on description of topics and projects realized at international Europe level, following by description of situation in England, Italy and Germany. Projects mentioned in work are either already working or are mentioned as inspiration for CZ. Work explaining approach in each country including description of organization activities. Projects that are covering this topic in Czech Republic, are also listed in work. Also international project of fans embassy as an example of social service with football fans are included in work. Fan project including example of best practices is part of the work. Practical part of work - qualitative research is supplementing theoretical part and it is coming in several parts. Part of research is describing attitude of football clubs for this king of social work, part is describing interviews with employees of organization working with football fans in Europe. Another part is analyzing documents of specific Fanclub and analyze of email communication with members of fans associations. Practical part is complementing theoretical part. At the end there is...

The Gaelic Athletic Association (GAA) and the Irish Football Association (IFA) were founded in the 1880s and throughout the history have become more than mere sport organizations. Mainly because of the violent history of Northern Ireland during the Troubles, both associations became entrenched in the respective cultural memories of the two competing identities of Northern Ireland. The large-scale violence ended in 1998 with the signing of the Belfast Agreement that was meant to bring peace and inter-communal cooperation to the region. This paper analyses the development of the two associations after 1998 in the context of the theory of cultural memory created by Jan Assmann. It concludes that the IFA has changed profoundly since the end of the Troubles. It left its post in the unionist-protestant cultural identity and now represents part of the new Northern Irish identity which transcends the social division and is still in an early stage of development. The GAA, on the other hand, went the other way and decided to strengthen its position among nationalists and Catholics in spite of its anti-sectarian and anti-racist ethos and gestures. This difference stems mainly from different history and structure of both associations and the fear of the GAA of becoming marginalized by the British sports if it...

Thesis (MA (Political Science))--Stellenbosch University, 2008. / This study focuses on the bidding for sports mega-events, their subsequent planning, and the politics surrounding these processes. The specific examples analysed here are those of the FIFA Football World Cup™ in Germany in 2006, and the forthcoming 2010 World Cup to be hosted by South Africa. The events are examined against a backdrop of increasing competition to host mega-events, spurred on by a widespread belief in the economic benefits that result from hosting, with a frequent disregard for the social and economic costs involved. Four central research questions are addressed in the course of this thesis. The first is the role of corporate actors and their influence on mega-events, the second is the question of what processes characterise both the bidding and planning stages of an event, including the main actors, agendas and discourses involved in both of these stages. Thirdly, the significance of hosting the World Cup in both the German and South African case is examined, and fourthly, the long-term implications of South Africa’s hosting of the 2010 World Cup, both for the country itself and for developing nations more broadly, is considered. The research methodology used for this thesis is predominately qualitative, and utilises mostly secondary sources, including books, academic articles, press articles, and information off the official websites of the football organisations involved. The main findings of this thesis are that while both countries in question had seemingly compelling reasons for hosting the World Cup, and while benefits can stem from the event, the longevity of such benefits is questionable, and the costs involved can be especially heavy in a developing context such as that of South Africa. Furthermore, those that stand to benefit the most from the events include transnational corporate actors, with the implication that significant financial gains never reach the host economy. Nevertheless, an ever-increasing willingness on the part of numerous nations to host mega-events means that the German and South African cases can provide lessons for future hosts, and South Africa’s World Cup has particular significance as a test case for mega-events hosted by developing nations. Finally, this thesis stresses the need for further research in this field. It also aims to break some new ground by examining the commonalities and contrasts to be found in the bidding and planning processes of a mega-event as carried out by a developed and a developing nation.

PINTO, Rodrigo Márcio Souza. Do Passeio Público à ferrovia: o futebol proletário em Fortaleza (1904-1945). 2007. 156 f. Dissertação (Mestrado em História) - Universidade Federal do Ceará, Departamento de História, Programa de Pós-Graduação em História Social, Fortaleza-CE, 2007. / Submitted by Raul Oliveira (raulcmo@hotmail.com) on 2012-06-28T15:41:54Z No. of bitstreams: 1 2007_Dis_RMSPinto.pdf: 2383966 bytes, checksum: f7eef38082a5cf4f99c2aa8630efb476 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-07-06T16:45:37Z (GMT) No. of bitstreams: 1 2007_Dis_RMSPinto.pdf: 2383966 bytes, checksum: f7eef38082a5cf4f99c2aa8630efb476 (MD5) / Made available in DSpace on 2012-07-06T16:45:37Z (GMT). No. of bitstreams: 1 2007_Dis_RMSPinto.pdf: 2383966 bytes, checksum: f7eef38082a5cf4f99c2aa8630efb476 (MD5) Previous issue date: 2007 / The work of the “Public Stroll to the explicit Railroad” the formation of the porting leisure around the ball for the workers of the Fortaleza city. We can observe as the subordinate classrooms if they had together with appropriated of the sport the elites. The places where the sport blossomed and yours specialty didn’t have so accented dichotomies that no long ago the memorialists had observed. The absorption of deriving players of the subordinate classrooms in the elitist teams is clear. The soccer as social leisure if spread between the diverse social classes. The thesis discloses strikes them social lived deeply for the workers, during the working changes implied by the New State. As the elites if related before 1930 with the workers who played soccer, and as they perceived this sport practiced for another social group. I could realize that after the “revolution of the 30” alterations in the relationship of the laboring leisure, mainly for the interference of the State. The text centralizes the look of the historian in the trajectory of construction of the teams of the Athletically Railroad worker Club. As others deriving clubs of workers, the railroad workers had promoted left in intention to construct an independent leisure. The beneficence of the railroad workers would be one of the first promoters of the associative soccer. This practical instigated by the president of the beneficence favored the sprouting of the Railroad worker 14 years later. The work culminates with the victory of the Athletically Railroad worker Club, in 1945, in the pertaining to Ceará state championship. The championship was promoted for the league formed by the teams from the elite. I called this fact a symbolic victory of the laboring classroom against the patronage exploration. / O trabalho do “Passeio Público à Ferrovia” explicita a formação do lazer desportivo em torno da bola pelos trabalhadores da cidade de Fortaleza. Podemos observar como as classes subalternas se apropriaram do esporte junto com as elites. Os lugares onde o esporte floresceu e suas espacialidades não possuíam dicotomias tão acentuadas que outrora os memorialistas observaram. É clara a absorção de jogadores oriundos das classes subalternas nos times elitistas. O futebol como lazer social se espalhou entre as diversas camadas sociais. A dissertação revela os embates sociais vivenciados pelos trabalhadores, durante as mudanças trabalhistas implicadas pelo Estado Novo. Como as elites se relacionavam antes de 1930 com os trabalhadores que jogavam futebol, e como eles percebiam esse esporte praticado por outro grupo social. Percebi posterior a “revolução de 30” as alterações no relacionamento do lazer operário, principalmente pela interferência do Estado. O texto centraliza o olhar do historiador na trajetória de construção do time do Ferroviário Atlético Clube. Como outros clubes oriundos de trabalhadores, os ferroviários promoveram partidas no intuito de construir um lazer independente. A beneficência dos ferroviários seria uma das primeiras promotoras do futebol associativo. Essa prática instigada pelo presidente da beneficência favoreceu o surgimento do Ferroviário 14 anos depois. O trabalho culmina com a vitória do Ferroviário Atlético Clube, em 1945, no campeonato cearense. O campeonato era promovido pela liga formada pelos times da elite. Eu chamei esse fato de uma vitória simbólica da classe operária contra a exploração do patronato.

This thesis explores the relationship between the safety and security measures for the 2010 FIFA World Cup and the militarisation of urban space and policing in post-apartheid South Africa. In particular, it focuses upon how the South African state and FIFA, the owners of the World Cup franchise, worked to present the World Cup as an event which required exceptional levels of security – resulting in a historically unprecedented joint police and military operation across host cities. However, in contrast with previous research on these security measures, this thesis aims to interrogate the political and commercial forces which constructed security and positions them against a backdrop of intensified state violence and social exclusion in South Africa. Concurrently, the South African case was indicative of an international militarisation of major events, with policing operations comparable to national states of emergency. This is representative of the ‘new military urbanism’ in which everyday urban life is rendered as a site of ubiquitous risk, leading to the increased diffusion of military tactics and doctrines in policing and policy. While the interpenetration between urbanism and militarism has often been studied against the context of the ‘war on terror’, in the case of South Africa this has primarily been accelerated by a pervasive social fear of violent crime, which has resulted in the securitisation of cities, the remilitarisation of policing and the intensification of a historical legacy of socio-spatial inequalities. The South African government aimed to use the World Cup to ‘rebrand’ the country’s violent international image, while promising that security measures would leave a legacy of safer cities for ordinary South Africans. The concept of legacies was also responsive to the commercial imperatives of FIFA and a range of other security actors, including foreign governments and the private security industry. However these policing measures were primarily cosmetic and designed to allay the fears of foreign tourists and the national middle class. In practice security measures pivoted around the enforcement of social control and urban marginalisation while serving as a training ground for an increasingly repressive state security apparatus. Security was as much a matter of fortifying islands of privilege and aiding a project of financial extraction as protecting the public from harm. / Microsoft� Office Word 2007 / Adobe Acrobat 9.53 Paper Capture Plug-in