The decision to enter a foreign market has long-term implications for the investing firm, as has its choice of entry mode. The hierarchical model of market entry modes proposes that entry modes can be categorised as equity-based or non-equity based, and further categorised by type as joint ventures and wholly owned subsidiaries, exports and contractual agreements. The hierarchical model of market entry modes proposes that there are factors that influence the entry mode at the level of equity versus non-equity but not within the type of equity or non-equity.

The decision to enter a foreign market has long-term implications for the investing firm, as has its choice of entry mode. The hierarchical model of market entry modes proposes that entry modes can be categorised as equity-based or non-equity based, and further categorised by type as joint ventures and wholly owned subsidiaries, exports and contractual agreements. The hierarchical model of market entry modes proposes that there are factors that influence the entry mode at the level of equity versus non-equity but not within the type of equity or non-equity.

The aim of the thesis is to describe and analyze the potential in a new and foreign market and the market we chose to define is Lebanon. We want to see if there is any potential for Swedish fashion companies to establish there and what kind of problems and barriers the companies could bump into if they decide to expand their operations to Lebanon.The theories that the study is based on are Push & Pull, The Uppsala-model, the Internationalization model, international market environments and the entry modes.Lebanon is a potential market for Swedish fashion companies. It is a market with a big consumer group that likes to spend money on fashion. Since Sweden is famous for fashion that comes with both good quality and price, it would profit them if they entered the Lebanese market. Companies should travel to Lebanon and experience the market and the potential there by themselves, before they enter it. It is important that companies which are in the starting hole to expand to a newmarket collect as much information as possible about it before establishing there to be able to succeed. / Program: Magisterutbildning i Fashion Management

The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm´s standpoint since it provides possibilities for the firm which allows it to grow and achieve a higher profit. SMEs roughly accounts for 99 per cent of all firms in Europe and approximately 50% of local and national GDP, 30 % of export and 10 % of foreign direct investment (FDI) worldwide. Entering a foreign market through an intermediary becomes particularly interesting from a SMEs point of view since it is often the best or only alternative in an initial step towards exploring a new foreign market. Managing the relationship towards the intermediary is an important and interesting topic since research has shown that the relationship quality between the exporting firm and its intermediary in the foreign market is positively related to the export performance in the foreign market. The theoretical framework Is based on three main concepts: Business Marketing Entry Strategy, Relationship development and Knowledge development. The entry strategy is seen from a process perspective in which the relationship with the intermediary are in focus. Moreover, how knowledge and information are handled and developed during the process are also in focus. This thesis is built around four main problems concerning: distances and uncertainties prevailing in the exporter –intermediary relationship, the trade off between the linkage strategy the firm has towards customers and the one towards the intermediary, problems of opportunistic behaviour of the intermediary and information asymmetry. Solving these problems is seen as a base for enabling the firm to perform a well functional relationship with the intermediary and thereby enable the firm to achieve a successful entry process. Furthermore, by having been provided with an insight of how our case companies Aura Light, Slipnaxos and Norba have experienced these problems we present factors that are important to consider in the entry process

The thesis disserts about foreign market entrance of corporation Geodis. The first part is dedicated to corporation characterization. The base of the thesis is composed of the foreign markets activities, entrance to it, foreign competitors and business partners abroud. Marketing mix is also inscribed in detail. The last part is dedicated to possible future progress of Geodis.

This paper explores the relationship between lagged stock returns and export growth in a panel of worldwide markets. Previous studies have focused on analyzing the effect of future economic output growth on stock returns. This study finds that annualized changes in a foreign country’s exports to the United States five to seven years in the future, defined as long-term, positively predict the annual stock market returns while the nation’s total export changes are already priced-in. An additional percentage point increase in long-term exports to the United States growth results in a 0.1 to 3.5 percentage point rise in annual stock returns. However, both growth in total exports and those to the United States do not predict equity returns over the short-term, defined as average annual growth from year 0 to year 4. Thus, establishing a foothold and cracking the highly competitive and homogeneous United States market is not guaranteed and unpredictable, requiring 5 years of investments before successful foreign firms are able convert it into earnings. Alternatively, investors may be shortsighted, uninformed, and pay limited attention about a foreign country’s exports to the United States beyond their forecast horizon, for example, five years. Moreover, the analysis finds that GDP growth at both the foreign country and United States level does not affect lagged foreign stock returns and could be priced-in, unlike long-term growth in the nation’s exports to United States.

Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. Nowadays, international companies are focusing on opening the world markets to their goods especially in emerging markets in order to take advantage of these markets opportunities and be part of its developing and growing infrastructure. In order for international companies to enter foreign markets, there are a variety of factors to consider while planning a strategic approach to reach new customers and differentiate their products and services from national and international competitors within the chosen market. This thesis will focus on featuring the significant factors that could affect companies entering new markets; the study is a qualitative single case study of IKEA, it will specifically investigate IKEA’s franchising in the Moroccan market and forms of internal and external factors that could affect IKEA’s entry into the market as well as it will highlight the main concepts that managers should consider when planning to enter the Moroccan market. The study was based on theoretical framework combined with empirical findings that were collected from secondary data such as annually reports and trade documents as well as through conducting in-depth interviews with IKEA’s managers to increase the study reliability and validity. According to the study findings and analytical results, the conclusion is that IKEA will not face major internal and external obstacles that would affect their operations significantly. There are few factors that could arise while entering the Moroccan market but from a holistic view this minor interferences can be overcame through IKEA’s full awareness of the market and their application of a vigorous, flexible and convenient strategic approach.

The subject of this diploma thesis is the strategic development of JančaSolutions s.r.o., which is active in the field of rack technology assembling, focusing mainly on the western markets. The data needed to evaluate the current state of the company and to select an appropriate development strategy were obtained using the various analytical methods described in the theoretical part of the thesis. In the analytical part of the thesis the individual methods were applied and their results were further analyzed within the framework of the SWOT matrix, which was the basis of selection of the company's specific development strategy. In the design part, an alternative for further development of the company is selected in detail with regard to the necessary resources, including other implementation activities and the benefits of the proposals.

The diploma thesis focuses on the study of product innovation in a selected Czech company operating on foreign markets. It gradually analyses innovation in the different areas that affect it. The thesis contains an analysis of external and internal factors influencing this product innovation. In the last part of the thesis, there is a proposal for further progress in development and improvement of innovation.

The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.