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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

Forsvall, Malin, Jonsson, Julia January 2019 (has links)
This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. The literature review was established based on the known theories of internationalisation, entry modes and resilience. Here, the concepts discussed throughout the thesis are presented. Interviews were conducted with five different Swedish fashion brands who were all, to different extents, established on the South Korean market to collect empirical findings. These findings were then discussed in correlation to the presented theories to identify patterns within the internationalisation process to the South Korean market. The conclusion of the thesis is that relationships and networks are important drivers to enter and obtain resilience on the South Korean market. This allows the companies to engage in renewal of activities and flexibility in the constantly changing business environment. Language, lack of knowledge and lack of resources are identified as barriers limiting the level of commitment in the South Korean market.
2

Expanding into new markets : Is Lebanon a potential market for Swedish fast fashion companies?

Daoud, Dana, Högfeldt, Veronica January 2013 (has links)
The aim of the thesis is to describe and analyze the potential in a new and foreign market and the market we chose to define is Lebanon. We want to see if there is any potential for Swedish fashion companies to establish there and what kind of problems and barriers the companies could bump into if they decide to expand their operations to Lebanon.The theories that the study is based on are Push & Pull, The Uppsala-model, the Internationalization model, international market environments and the entry modes.Lebanon is a potential market for Swedish fashion companies. It is a market with a big consumer group that likes to spend money on fashion. Since Sweden is famous for fashion that comes with both good quality and price, it would profit them if they entered the Lebanese market. Companies should travel to Lebanon and experience the market and the potential there by themselves, before they enter it. It is important that companies which are in the starting hole to expand to a newmarket collect as much information as possible about it before establishing there to be able to succeed. / Program: Magisterutbildning i Fashion Management
3

The Swedish Fashion Industry goes abroad : A Case Study of Frank Dandy Superwear AB

Haghighi Moghaddam, Ali, Lantz, David, Gasparini, Alexander January 2008 (has links)
Purpose:   The purpose of this thesis is to describe and to understand how a company within Swedish fashion industry, namely Frank Dandy, enters foreign mar-kets. Background:   The Swedish fashion industry, defined as SMEs who have produced world-wide recognized brands created by designers and visionaries, has got a lot of coverage in media recently for its success abroad. Theories concerning in-ternationalization have previously not been applied to examine the latest development in the Swedish fashion industry or companies within it, such as Frank Dandy. A gap exists because previous studies have generalized re-tailers, textile industry, fashion houses, distributors and so on as fashion in-dustry. When in reality there is a big difference between these units, and what media refer to as the Swedish fashion industry. Method:   For this study, a qualitative method has been chosen and the abductive ap-proach of systematic combing has been applied when creating a case study concerning Frank Dandy’s internationalization process. The abductive ap-proach enables the authors to successively modify their framework as new empirical findings arise and thus match it with the best theory suited to give insight to how Frank Dandy enters foreign markets. Conclusion:   The purpose of this study has been fulfilled and the authors can conclude that Frank Dandy enters foreign markets through agents and distributors, as predicted by the Uppsala model. However, distributors are preferred over agents since they put less strain on the organization and finally that distribu-tors and agents are handpicked from an extensive international network.
4

The Swedish Fashion Industry goes abroad : A Case Study of Frank Dandy Superwear AB

Haghighi Moghaddam, Ali, Lantz, David, Gasparini, Alexander January 2008 (has links)
<p> </p><p> </p><p> </p><p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p></p><p><p><strong><strong><p>Purpose:</p></strong><p> </p><p>The purpose of this thesis is to describe and to understand how a company within Swedish fashion industry, namely Frank Dandy, enters foreign mar-kets.</p><strong><strong><p>Background:</p></strong><p> </p><p>The Swedish fashion industry, defined as SMEs who have produced world-wide recognized brands created by designers and visionaries, has got a lot of coverage in media recently for its success abroad. Theories concerning in-ternationalization have previously not been applied to examine the latest development in the Swedish fashion industry or companies within it, such as Frank Dandy. A gap exists because previous studies have generalized re-tailers, textile industry, fashion houses, distributors and so on as fashion in-dustry. When in reality there is a big difference between these units, and what media refer to as the Swedish fashion industry.</p><strong><strong><p>Method:</p></strong><p> </p><p>For this study, a qualitative method has been chosen and the abductive ap-proach of systematic combing has been applied when creating a case study concerning Frank Dandy’s internationalization process. The abductive ap-proach enables the authors to successively modify their framework as new empirical findings arise and thus match it with the best theory suited to give insight to how Frank Dandy enters foreign markets.</p><strong><strong><p>Conclusion:</p></strong><p> </p><p>The purpose of this study has been fulfilled and the authors can conclude that Frank Dandy enters foreign markets through agents and distributors, as predicted by the Uppsala model. However, distributors are preferred over agents since they put less strain on the organization and finally that distribu-tors and agents are handpicked from an extensive international network.</p></strong></strong></strong></strong></p></p>
5

The Three Pillars of Sustainability : Juxtaposing two Swedish fashion companies and their corporate sustainability concepts

Nyfeler, Judith Katharina January 2013 (has links)
The fashion system has increasingly been imbued by ecology and sustainability. While in the recent years a lot on approaches to more sustainable consumption behaviour from the con- sumers’ side have been suggested, this study focuses on the very practice of how sustainabil- ity - in an applied matter - is realised within a fashion company. In this dissertation, two Swe- dish fashion brands, Nudie Jeans co and Filippa K, are being investigated and analysed due to their brand philosophies and concepts dealing with sustainability. If Nudie Jeans co’s first all- organic denim collection launched in Autumn 2012 or Filippa K’s emphasis to the longevity of clothing by classic shapes and plain colours; both ideas foster a slow fashion movement. One of this thesis’ implications is the fact, that the term sustainability is much more far- reaching and expansive as commonly defined. Also timelessness and tradition could be sus- tainable, if still taking care of environment and society. Finally, concepts of sustainability which are commonly not highlighted shall be identified and fill the yet existing gap.
6

Swedish Fashion 1930–1960 : Rethinking the Swedish Textile and Clothing Industry

Kyaga, Ulrika January 2017 (has links)
The aim of this thesis is to explore the development of Swedish fashion between 1930 and 1960 by examining the textile and clothing industry from the wider perspective of fashion production. It was during this period that Sweden was transformed into a leading industrial nation, which laid the foundation for increased prosperity in the post-war period. This historical and empirical study is predominantly based on systematic analysis of Swedish official statistics and close reading of the fashion press. The thesis applies a combination of approaches in the analytical chapters (chapter 2–4) that include three central aspects of fashion production: manufacturing, symbolic production, and the production of a national fashion.  Chapter 2 gives an account of the industrial production of clothing and examines the scope, size and structure of the textile and clothing industry. The results confirm its importance to the Swedish economy in the period. One important finding shows that a shift in production from tailored outerwear to lighter garments occurred as early as the mid-1950s.  Chapter 3 investigates the symbolic production of fashion by looking at the structure of the field of fashion in Sweden. The results show a French dominance where couturiers were celebrated as creative ‘artists’. A significant finding is how the idea of Swedish fashion was considered a process of creating economic value, as in clothing manufacturing.  Chapter 4 deals with fashion as an expression of national culture. The result reveals a significant fashion culture associated with an everyday wear fashion that followed the Social Democratic reforms aimed at equality in society during the period. One important finding is that the wool coat was the hallmark of Swedish fashion identity in the post-war period.  These results contribute to a broader understanding of fashion production and new insights into the history of its developments in Sweden between 1930 and 1960, which has gone largely unrecognised by previous fashion historians.
7

Undressing the Swedish Fashion Renting Market : A mixed method study about understanding a young market

Bjelkenäs, Elsa, Rognsvåg, Amanda January 2022 (has links)
There is little research covering the Swedish fashion renting market (SFRM), regarding which companies operate on the market, what they communicate or how the market is connected to the environmental perspective. The purpose of this study is to outline the SFRM, as well as to analyse brand communication through Instagram and how the media present the SFRM. The study is based on a mixed method, consisting of company information, Instagram posts and articles from Swedish sources. Furthermore, the methods used to analyse the data are Qualitative Content Analysis and Critical Discourse Analysis. Our results show that SFRM consists of five companies, mostly small enterprises located in the Stockholm area. The companies main messages on Instagram is overall community building and inspiration. We found three themes that create the identity within SFRM, namely sustainability, consumption and entrepreneurship. A combined result from the analysis of articles, Instagram and business information shows that there is a big difference in how the companies front themselves. Most companies on SFRM are trend-driven, as they more or less distribute the same clothes that can be found in stores, as they are trend-driven and follow the trends on what the customer wants. The division between trend-driven and not trend-driven companies could be the answer to why the sustainability perspective in SFRM is not so well addressed by all companies, as their goal is similar to the traditional fashion market: to provide consumers with fashion.
8

Exkluderande mode? : En fallstudie om avsaknaden av stora klädstorlekar och varumärkesidentitet hos fyra svenska modebolag.

SALEH, SOFIA January 2015 (has links)
Purpose: The purpose of this paper to analyze whether there is any connection between the brand identity of four Swedish fashion companies and their lack of a comprehensive size range for women.  Both primary and secondary data has been the basis of this paper. A theoretical framework using brand identity and STP models was created with the help of secondary data.  Limitations: The choice to investigate four case companies limits the ability to generalize the results. In order to reach a comprehensive industry understanding, additional case companies would be needed.   Method: The study is based on deductive approach with qualitative research. In the deductive approach, the researcher uses existing theoretical models within brand identity and the STP process to help analyze the empirical data and draw conclusions.   Results: The results show that the cost of producing a narrower range of clothing is the main reason why the companies do not offer larger clothing sizes for women. The second factor, according to three of the four companies, is that it is technically difficulty to simply increase the size of clothing, and would require specialist knowledge to adapt the designs. Two of the four companies see some connection between brand identity and the lack of a comprehensive size range, but view this not as a decisive factor but rather, an influencing factor. / Syfte: Syftet med uppsatsen är att utifrån fyra svenska modebolags perspektiv analysera om det finns något samband mellan deras varumärkesidentitet och dess avsaknad av heltäckande storleksutbud för kvinnor. Både primär och sekundär data har legat till grund för denna studie. Med hjälp av sekundära data har den teoretiska referensramen, som använder varumärkesidentitet och STP-modellen, skapats.   Avgränsning: Valet att undersöka fyra fallföretag utgör ingen generaliserbarhet. För det behövs undersökning av ytterligare flera fallföretag genomföras. På så sätt kan en generell branschförståelse fås.   Metod: Studien utgår från en deduktiv ansats med en kvalitativ forskningsmetod. I den deduktiva ansatsen kommer forskaren använda sig av befintliga teoretiska modeller inom varumärkesidentitet och STP processen som hjälp för att analysera data i empirin och dra slutsatser.   Resultat: För de undersökta bolagen visar resultatet att kostnaden för produktion av mindre klädvolymer är den främsta anledningen till det avvägande man gjort om att inte erbjuda större klädstorlekar till kvinnor. Den andra faktorn är enligt tre av fyra bolag att man ser en svårighet designtekniskt att bara öka upp storleken vilket gör att det krävs specialistkunskap för att hantera större kläddesign. Sen ser två av fyra bolag ett visst samband mellan varumärkesidentiteten och det bristande heltäckande storleksutbudet, inte som en avgörande faktor men som en påverkande faktor.
9

Modebranschens Internationella Arena: En studie om svenska modeföretags etablering och varumärkesbyggande på internationella marknader

Engblom, Josephine, Rahimzadeh, Neda January 2014 (has links)
Syftet med denna uppsats ämnar att beskriva svenska modeföretags internationaliseringsprocess. Därför ska vi undersöka och analysera nätverkets betydelse, barriärers påverkan, val av etableringsstrategier och varumärkesbyggnad vid internationalisering. För att uppnå syftet med vår studie har nedanstående huvudproblem formulerats:   Hur går svenska modeföretag tillväga vid etablering och varumärkesbyggnad på den internationella marknaden?   Uppsatsens teoretiska utgångspunkt innefattar svenska modeföretags etablering på den internationella marknaden vilket berör internationaliseringsprocessen, nätverksperspektiv, barriärer, etableringsstrategier samt varumärkesbyggnad. Studien utgår från en kvalitativ forskningsmetod med en deduktiv ansats där fyra fallstudier har tillämpats. I empirin redogörs en jämförelse mellan fallföretagen, vilket leder fram till analysen där empirin ställs mot teorin. Uppsatsens slutsats visar att svenska modeföretags internationaliseringsprocess innebär att företag ställs inför olika utmaningar som val av marknad och att hitta samarbetspartners. Företag väljer etableringsstrategi för företagens verksamhet och bygger upp varumärket på den internationella marknaden. Avslutningsvis presenterar vi det gap vi funnit i teorin, teoretiska bidrag, praktiska rekommendationer samt framhäver förslag till vidare forskning. / The purpose of this paper is to describe the internationalization process of Swedish fashion companies’. Therefore, the network's importance, the barriers impact, choice of market entry mode and brand building in the internationalization will be examined and analyzed. In order to achieve the purpose of our study the following main question were formulated:   How do Swedish fashion companies’ proceed with expansion and brand building in the international market?   The theoretical base of the thesis includes Swedish fashion companies’ establishment in the international market which affects the internationalization process, the network perspective, barriers, market entry mode and brand building. The study is based on a qualitative research method with a deductive approach where four case studies have been applied. In the empirical data a comparison is presented between the four case studies, followed by analysis where the empirical data is compared against the theory. The study’s conclusion implies that Swedish fashion companies’ internationalization process implies that companies’ face different challenges such as the choice of market and finding partners and the choice of market entry mode for the business and brand building on the international market. Finally, we present the gap we found in the theory, theoretical contribution, practical recommendations and highlights suggestions for further research.
10

The Scandinavian Cooperative Advantage of Fashion : A Study of Swedish Fashion Brands

Song, Hyunjoon January 2017 (has links)
In recent years the fashion industry has experienced a high frequency of famous Creative Directors departing the companies for unknown reasons. The same problem does not seem to occur in the Scandinavian fashion industry. This study’s purpose is to explore why Scandinavia does not experience the same problem, contribute a deeper understanding of the leader-designer relationship in the Swedish fashion industry, and to examine how the Scandinavian Cooperative Advantage is applicable in the Swedish fashion industry. Three case studies were conducted at the Swedish fashion companies TRIWA, Baron and Weriseg where both leaders and designers were interviewed. The findings showed that the leaders view their designers as an essential part of the organisation but how they are prioritised depend on the situation. Further more, this study indicates that all of the studied companies have a stakeholder approach, uses a value creating strategy based on cooperation with their stakeholders, are aligned with a typical Swedish organizational culture, and has a Swedish Management Style. Thus this study indicates that the notion of Scandinavian Cooperative Advantage is applicable at the Swedish fashion industry and that this might be a factor for their success.

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