Thesis (M.S.)--University of Wisconsin--Madison, 1970. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

This dissertation outlines the creation and history of the Fort Worth Stockyards Company from its conception to the time of this dissertation's publication. The Fort Worth Stockyards Company was created by Greenleif W. Simpson and Louville V. Niles. This company would soon cement Fort Worth as the premier livestock producer in America, soon surpassing Chicago.

This study was designed to identify the knowledge and skills that welders employed in certain areas of manufacturing and fabrication in the Dallas-Fort Worth, Texas Metropolitan Area should possess.

Abstract Though a very influential Texan during the first half of the twentieth century, Amon Carter has yet to receive a full scholarly treatment, a problem which this dissertation attempts to rectify by investigating the narrative of Carter’s life to see how and why he was able to rise from humble beginnings to become a powerful publisher who symbolized boosterish trends within Texas and the New South. Publisher of the Fort Worth Star-Telegram, philanthropist, oilman, and aviation supporter, Carter used his power and influence to become a leading booster of his city and region seamlessly making the transition from being a business progressive to New Deal supporter to an Eisenhower Democrat. His connections with corporations like American Airlines and General Motors helped bring aviation and industry to his region, and his ability to work with public and private entities helped inspire his failed attempt to make the Trinity River navigable up to Fort Worth. His own success at building the Star-Telegram into the largest circulating newspaper in Texas encouraged him to expand his media empire into radio and television, while the wealth he gained from his oil activities enabled him to form a philanthropic foundation that would provide support for Fort Worth’s medical, cultural, and educational needs for the future. Possessing a life marked by both success and failure, it is clear throughout this dissertation that Carter embodied the idea of the New South civic booster, a figure who at once promoted his goals for his city and region while understanding how this fit within the larger national context.

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This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ultimately as a marketing or sales promotion tool. The study recommended establishing formal goals, policies and evaluation criteria.

The purpose of the study was to determine the satisfaction of parents with the magnet program in which their child was enrolled as a part of the system-wide elementary magnet alternative plan of the Fort Wayne Community Schools. The level of parent satisfaction was determined by forwarding 1,651 parent questionnaires to randomly selected parents of students attending Fort Wayne Community Schools' elementary magnet schools and magnet program schools for the 1989-90 school year. Nine hundred ten of the 1,651 distributed parent questionnaires were completed, resulting in a 55 percentage response of all possible survey participants.Data frequencies and percentages were tabulated for each question on the parent questionnaire. As a result of a review of related literature, research, and data, the following conclusions were developed:1.The Fort Wayne Community Schools' system-wide elementary magnet alternative plan has a high degree of parental satisfaction. The parents were very satisfied with the educational programs, the varied educational opportunities, and the school staff. Specifically, the following lists highlight unique features of some MAP schools: a. Each school offered a unique specialty curriculum.b. The school operated on an Academy basis, which had certain academic and behavior codes.c. The school provided a full-day kindergarten program.d. The certified staff made application and were selected to teach at magnet schools.2. Race was not a factor determining the high level of parental satisfaction with the MAP plan. a. Magnet Schools(1) Ninety-four percent of the white parents who participated in the survey were satisfied with the magnet school attended by their child.(2) Ninety percent of the black parents who participated in the survey were satisfied with the magnet school attended by their child.b. Magnet Program Schools(1) Eighty-eight percent of the white parents who participated in the survey were satisfied with the magnet program school attended by their child.(2) Eighty-five percent of the black parents who participated in the survey were satisfied with the magnet program school attended by their child.3. There was no significant difference in the degree of parent satisfaction with MAP, whether a parents' child attended a magnet school or a magnet program school. Ninety-three percent of the magnet school parent survey participants indicated satisfaction with their child's school. Eighty-seven percent of the magnet program parent survey participants indicated satisfaction with their child's school.4. The Fort Wayne Community Schools elementary magnet schools and magnet program schools were meeting the expectations of parents.5. Parents felt that "help when needed" for their child was more readily available at an elementary MAP school. Specifically, elementary MAP schools were provided with additional resources above non-magnet school resource allocations, such as; an assistant principal and/or a resource teacher, an administrative aide, fourteen extra hours of school aide time per day, and more dollars on a per pupil basis.6. Although, the two primary purposes for the Fort Wayne Community Schools developing and implementing MAP were: (1) to racially balance its elementary schools, and (2) to serve the needs of students with special interests; "closeness to home" was the main reason parents selected a certain school for their child.7. Magnet program schools were very desirable to parents due to the fact that a change in one's neighborhood attendance area was not required.8. Parents who were given a "choice" regarding the school their child was to attend was more satisfied with the educational setting.9. Based on the high degree of parental satisfaction with MAP, the Fort Wayne Community Schools should explore the possibility of offering more elementary alternative programs.10. The length of time a child was in the elementary magnet school program, had no significant impact upon parental satisfaction.11. An effective transportation system was identified as essential for the success of magnet schools.12. Surveys and parental assessment instruments must be continually used by the Fort Wayne Community Schools to help develop alternative educational programs and to monitor progress.

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