This study had two purposes: to analyze and assess the use of the legal powers vested in the British Columbia Fruit Board and its marketing agency, B.C. Tree Fruits, Ltd., and secondly, to evaluate the impact of the formation of the marketing scheme upon supply, market structure and market procedure in the fruit industry. Against the background of the theories of competition, an analysis of marketing was made for apples, crab-apples, pears, peaches, plums, prunes, cherries and apricots for the I963 crop season. Data for the study were obtained from the records of the B.C. Fruit Board and B.C. Tree Fruits Ltd., the Dominion Bureau of Statistics and the Canada Department of Agriculture. For the analysis, the following components of the scheme were examined: the integrated structure of marketing, the methods of distributing sales returns and the policing powers of the Fruit Board; the use of supply regulation in regard to time, place and form; pricing policy and price differentiation procedures. The structure of the marketing scheme was found to be both a vertical and horizontal integration of growers, packers and shippers, canners and processors and the marketing agency. The pooling distribution of revenues constitutes an important aspect of the relationship between growers and the Fruit Board. Of the three methods currently used, the trend line pooling method seems to offer the best possibilities for an equitable distribution. The policing of the regulated area is within the jurisdiction of the Fruit Board. Policing is done to ensure that there are no illegal movements of regulated fruit within the region or outside it and that rules pertaining to fruit-stand sales are complied with. The marketing agency has applied supply controlling procedures through expanding its markets spatially, through the use of storage facilities to regulate its shipments to all outlets and through the diversion of fruit in excess of normal fresh fruit consumption to the processed and canned fruit markets. The objective of the agency's pricing policy is the long-run maximization of returns to growers. The multiplicity of variables which have to be considered before a price can be quoted makes it impossible to state that there is a definite price policy followed by the agency. Price differentiation is applied whenever possible by the agency to maximize revenues. In extreme cases where traditional markets are saturated, excess fruit is "dumped" in other markets. The conclusion of this study is that the B.C. Fruit Board and B.C. Tree Fruits Ltd. have developed an extensive use of their powers to ensure stable returns for the fruit growers of the Okanagan. The existence of three main reasons prevent the B.C. Fruit Scheme from exercising greater monopoly powers. They are competition from other fruit growing areas, the absence of production controls on the farm level and the absence of tariff regulatory powers. / Land and Food Systems, Faculty of / Graduate

The purpose of this research is to describe the management of the fresh produce marketing system in retail supermarket chains and to assess the marketing opportunities for specialty produce therein. Results provide new growers with knowledge of the retail industry necessary to establish good relationships with retailers. A selective sample of 17 retail supermarket chains in the Virginia area were identified for inclusion in the study. Face-to-face interviews were conducted with the person most responsible for produce merchandising within each chain. Interviewees were asked to discuss management positions and operations and produce procurement and merchandising practices. Results of the interviews provided for a generalization of management structures within supermarket chains. Distribution of strategic responsibilities within the different structures are described. Product movement is found to be the primary criterion used to measure the success of a produce item. Firm image is found to be important in explaining a firm's space allocation and other merchandising decisions. Full service supermarket chains carry the greatest variety of produce, but may be less likely to work with small growers. A core of 40 specialty items are carried by two-thirds of the chains in the study. Items that can be grown in Virginia are identified. Results suggest that marketing niches exist for innovative growers who are willing to place special emphasis on high quality and service to retailers. Most direct relationships between growers and retailers are initiated by growers. An algorithm for produce market identification is presented. / Master of Science

by Chan Mei-yao Wendy, Yu Yim-sheung Jammy. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 132-133). / abstract --- p.i / table of contents --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter I. --- INTRODUCTION --- p.1 / Research Objective --- p.1 / Problem Definition --- p.3 / Information Required --- p.4 / Industrial Analysis --- p.8 / Target Customers of Canned Fruits --- p.8 / Role of Hong Kong Fruit Companies in the Canned Fruits Market --- p.10 / Distribution Outlets for Canned Fruits --- p.11 / Advertising and Promotion --- p.11 / Chapter II. --- RESEARCH METHODOLOGY --- p.13 / Data Collection --- p.13 / Sampling Plan --- p.14 / Sample Characteristics --- p.16 / Research Limitations --- p.17 / Questionnaire Settings --- p.17 / Personal Interview --- p.19 / Sampling Method --- p.19 / Chapter III . --- RESEARCH ANALYSIS --- p.21 / Respondents' Attitudes towards Canned Fruits --- p.21 / Taste of the People --- p.21 / Product --- p.22 / Price --- p.25 / Distribution --- p.26 / Consumption Pattern --- p.26 / Ways of Consumption --- p.26 / "Type, Frequency and Brand of Canned Fruits Consumption" --- p.26 / The Favorite Shape of Pineapple and Peach --- p.27 / The Major Reason to Choose Particular Brands --- p.28 / Amount Spent on Canned Fruits per month --- p.29 / Brand Awareness --- p.30 / Brand Loyalty --- p.31 / Purchasing Behaviour --- p.33 / Test for Improvement in Canned Fruits --- p.37 / Chapter IV. --- RECOMMENDATIONS --- p.41 / Recommendations to Del Monte --- p.41 / Price --- p.42 / Variety of Canned Fruits --- p.42 / Recommendations to Other Brands --- p.44 / Distribution Outlets of Canned Fruits --- p.44 / Advertising and Promotion Activities --- p.45 / Recommendations to New Comers --- p.49 / Sourcing of Canned Fruits --- p.49 / Niche Strategy --- p.49 / Direct Competition with Market Leader --- p.50 / Targeting at Other Ways of Consumption of Canned Fruits --- p.52 / Distribution Outlets --- p.54 / Conclusion --- p.54 / Chapter V. --- CONCLUSION --- p.56 / APPENDIX --- p.63 / BIBLIOGRAPHY --- p.132

Orientador: Claudete de Castro Silva Vitte / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Geociencias / Made available in DSpace on 2018-08-14T21:05:13Z (GMT). No. of bitstreams: 1 Bernardi_Andreza_M.pdf: 15376841 bytes, checksum: e974ccf4d3896d2be3d21f25a06c91b5 (MD5) Previous issue date: 2009 / Resumo: O Circuito das Frutas Paulista foi institucionalizado em 2002 pelo governo do estado de São Paulo e conta atualmente com a presença de 10 municípios: Atibaia, Indaiatuba, Itatiba, Itupeva, Jarinú, Jundiaí, Louveira, Morungaba, Valinhos e Vinhedo. A região formada pelo Circuito das Frutas é reconhecida pela significativa produção de frutas como caqui, figo, goiaba, pêssego, uva, dentro outras e pela presença de turismo rural nas propriedades produtores de frutas. A produção de frutas na região existe desde o início do século XX, realizada em sua maioria pelos imigrantes instalados nesta região do interior paulista. A institucionalização do Circuito das Frutas e a implantação de turismo rural nas propriedades foi uma estratégia dos produtores de frutas juntamente com o governo estadual para dinamizar o setor primário da economia e desenvolver o setor turístico nos municípios pertencentes. Para a realização da análise acerca da existência ou da ausência de desenvolvimento ocasionado pelo Circuito das Frutas, houve a escolha do recorte espacial que compreende a intersecção dos municípios pertencentes ao Circuito das Frutas e pertencentes à Região Metropolitana de Campinas. São eles: Indaiatuba, Itatiba, Valinhos e Vinhedo. Tais municípios são reconhecidos por possuírem economias diversificadas e prósperas, além de e altos índices de desenvolvimento municipal. O Circuito das Frutas conta com atrativos rurais e exalta a figura do trabalhador rural e a vida tradicional do campo. Enquanto isso a Região Metropolitana de Campinas é reconhecida pela sua modernidade e pelos pólos de pesquisa e tecnologia. Há uma contraposição de "personalidades" nas regionalizações existentes nos municípios estudados, criando certa barreira para os agentes do Circuito das Frutas. O Circuito das Frutas é dividido em dois grupos distintos: o primeiro formado pelos proprietários rurais, e de serviços e de comércios ligados ao Circuito; e um segundo grupo formado por representantes públicos dos municípios cadastrados no Circuito. O segundo grupo, formado pelos agentes públicos, é responsável pelas ações realizadas em prol do Circuito das Frutas por meio das verbas arrecadadas (da arrecadação municipal, de investimentos estaduais e federais no Circuito e também das mensalidades pagas pelos proprietários cadastrados no Circuito). Porém, as ações realizadas pelos agentes públicos não tem sido suficientes para a geração de avanços significativos no Circuito das Frutas. E ainda que a institucionalização do Circuito seja recente e já mostre alguns resultados positivos, há ainda um longo caminho de trabalho a ser percorrido, para que os avanços agropecuários e turísticos resultem nos resultados esperados pelos proprietários rurais e proprietários de serviços e comércios ligados ao Circuito. O desenvolvimento, por meio do Circuito das Frutas, esperado pela região é aquele que leve a construção de relações de solidariedade e complementaridade entre os diversos agentes envolvidos. / Abstract: São Paulo Fruit's Circuit was institutionalized in 2002 by the government of the State of São Paulo and currently is formed by 10 cities: Atibaia, Indaiatuba, Itatiba, Itupeva, Jarinu, Jundiai, Louveira, Morungaba, Valinhos and Vinhedo. The region formed by this Fruit's Circuit is known by the significant production of fruits like persimmon, fig, guava, peaches, grapes, among others, as well as by the existence of an agro-tourism derived from it. The production of fruit started in the beginning of the twentieth century, held mostly by Italian immigrants in this region of São Paulo. The institutionalization of the Fruit Circuit and the creation of rural tourism in order to show the orchards to visitors make part of a strategy developed by fruit producers with the assistance of the State government that has been aimed to the boost of the primary sector of the economy and the enlargement of the tourist industry in the region. In order to evaluate the grade of development caused by the Fruit Circuit, it has been chosen a cropping space which includes the intersection of counties belonging to the Metropolitan Region of Campinas, which are: Indaiatuba, Itatiba, Valinhos and Vinhedo. These counties are recognized for having prosperous and diversified economies, as well as high rates of development. Based on agricultural activities the Fruit Circuit goes into raptures over the figure of the rural worker and the traditional life in the field. On the other hand, the Metropolitan Region of Campinas is known worldwide for its modernity and for being a pole of research and technology. Nevertheless, there is a kind of conflict of "personalities" among the cities, therefore creating a barrier to the staff of the Fruit Circuit. The Fruit Circuit has been divided into two distinct groups: the first one is formed by the landowners and entrepreneurs from trade and services related to the Circuit, and a second group formed by representatives of cities involved in the public Circuit. The second group formed by public officials, is responsible for actions on behalf of the Circuit through the collection of local, state and federal funds as well as monthly fees paid by the registered owner in the circuit. However, the actions undertaken by public servants have not been sufficient to generate significant advances in the Fruit Circuit. Although its recent institutionalization and some positive results there is still a long way to be worked in order to get advances in the Agro-tourism as just as expected by landowners and entrepreneurs of trade and services related to the Circuit. The expected development for the region based on the Fruit Circuit is the one able to conduct the building of strong relations of solidarity and complementarily between diverse involved agents. / Mestrado / Análise Ambiental e Dinâmica Territorial / Mestre em Geografia

Fruit Pulp es una empresa que se dedicará a la producción, embolsado, comercialización y distribución de pulpa de fruta en presentaciones de 250 y 500 gramos respectivamente con seis distintos sabores. El producto está dirigido a personas de los NSE A, B, y la distribución será con nuestros propios medios. Lima ha tenido un crecimiento constante de consumidores que cuidan su salud y se alimentan sanamente, sobre todo en estos tiempos de pandemia la buena alimentación con frutas que suministran vitaminas y antioxidantes ayuda a mantener un cuerpo sano y vigoroso, nuestro producto se va a vender al consumidor final por medio de una aplicación y pagina web que va ayudar a que las personas lo encuentren con facilidad. Nos orientamos principalmente a ofrecer un producto de calidad, utilizando una materia prima de primera calidad y además de una entrega rápida de los insumos para poder mantener la producción constante. Nuestro enfoque va dirigido a distritos que fueron elegidos por una serie de análisis de diversos factores entre los cuales destacan los costos de alquiler, distancia entre distritos que son el mercado objetivo y cercanía de los trabajadores de la empresa. Finalmente se especifica el análisis financiero de la empresa donde muestra la inversión inicial con la que se debe de empezar la empresa, flujos de cajas, proyección de ventas, gastos operativos y demás con un periodo de proyección de cinco años, donde se puede apreciar que la idea es viable para poder invertir. / Fruit Pulp is a company that will be dedicated to the production, bagging, marketing, and distribution of fruit pulp in presentations of 250 and 500 grams respectively with six different flavors. The product is directed to people of the NSE A, B, and the distribution will be with our own means. Lima has had a constant growth of consumers who take care of their health and eat healthy, especially in these times of pandemic the good diet with fruits that supply vitamins and antioxidants helps to maintain a healthy and vigorous body, our product will be sold to the consumer final through an application and website that will help people find it easily. We are mainly focused on offering a quality product, using a first quality raw material and in addition to a quick delivery of the supplies in order to maintain constant production. Our approach is aimed at districts that were chosen by a series of analyzes of various factors, among which are rental costs, distance between districts that are the target market, and proximity of company workers. Finally, the financial analysis of the company is specified, where it shows the initial investment with which the company must start, cash flows, sales projection, operating expenses and others with a projection period of five years, where it can be seen that the idea is viable to be able to invest. / Trabajo de investigación

Nutri Fruti es un plan de negocio dedicado a la producción y comercialización de frutas exóticas envasadas al vacío, con la finalidad de satisfacer las necesidades de los clientes, quienes buscan consumir productos con un alto valor nutricional y que sean fáciles de preparar. Está orientado al nivel socioeconómico A y B entre hombre y mujeres entre 25 a 39 años que residan en los distritos de Lima Moderna. La propuesta de valor es ofrecer un producto diferenciado y premium que permita ahorrar tiempo a los clientes en su día a día, con frutas exóticas nutritivas en trozos congelados. El proyecto está orientado sobre supuestos de un crecimiento porcentual del 30% en el segundo año, 25% en el tercer y cuarto año; y 20% en el quinto año, fundamentado con fuentes sobre el crecimiento del rubro alimentario y la diferenciación de nuestros productos. Se tendrá una inversión inicial de 102, 497 soles del cual el 50% será financiamiento de accionistas y el otro 50% será financiado por terceros. Asimismo, representa un escenario positivo para el retorno de la inversión de los accionistas con un COK de 10.63% y el costo del financiamiento del proyecto WACC de 13.74% para cubrir sus obligaciones. El proyecto es viable y rentable, ya que el VAN es de S/. 318,439 soles y una TIR de 116.49% con un tiempo de recuperación de la inversión de 2 años y por cada sol que se invierta se obtendrá una ganancia de 6.21 soles. / Nutri Fruti is a business plan dedicated to the production and commercialization of exotic fruits vacuum packed, to satisfy the needs of customers, who seek to consume products with a high nutritional value and that are easy to prepare. It is oriented to the socioeconomic level A and B between men and women between 25 and 39 years old who reside in the districts of Modern Lima. The value proposition is to offer a differentiated and premium product that allows customers to save time in their day-to-day lives, with nutritious exotic fruits in frozen pieces. The project is oriented on assumptions of a percentage growth of 30% in the second year, 25% in the third and fourth year; and 20% in the fifth year, based on sources on the growth of the food industry and the differentiation of our products. There will be an initial investment of 102,497 soles of which 50% will be financing from shareholders and the other 50% will be financed by third parties. Likewise, it represents a positive scenario for the return on investment of shareholders with a COK of 10.63% and the cost of financing the WACC project of 13.74% to cover their obligations. The project is viable and profitable, since the NPV is S /. 318,439 soles and an IRR of 116.49% with a recovery time of the investment of 2 years and for each sol that is invested, a profit of 6.21 soles will be obtained. / Trabajo de investigación