Thesis (M.A.)--Saint Mary's University of Minnesota, 2005. / Includes bibliographical references (leaves 87-90).

Thesis (M.A.)--Saint Mary's University of Minnesota, 2005. / Includes bibliographical references (leaves 225-253).

Thesis (Ph. D. in Leadership and Policy Studies)--Vanderbilt University, May 2007. / Title from title screen. Includes bibliographical references.

Across three experiments, I demonstrate that when for-profit organizations focus on the emotional aspects of fund-raising appeals, the evaluations of their appeal decline and they are unsuccessful in generating positive donation intentions; however, this is not the case for nonprofit organizations. In particular, experiment 1 reveals that affective, emotional appeals are viewed more favorably by consumers when they are connected with nonprofit organizations; in contrast, rational, unemotional appeals have greater favorability when they are associated with for-profit organizations. This interaction effect is mediated by the processing fluency, in which the nonprofit organization concepts (vs. for-profit concepts) are congruent with the emotional dimensions of the fund-raising content, causing an ease of processing and positive appeal evaluations. In experiment 2, I find converging evidence that people tend to place little weight on their actual emotional responses in making donation decisions when a for-profit organization is involved. Consumers tend to exhibit a donation flatline, displaying equivalent donation behavior regardless of the actual emotional experiences involved. In experiment 3, I further demonstrate that people's memory performance actually becomes impaired when a high-intensity negative emotional appeal is presented by a for-profit organization but not when it is presented by a nonprofit organization, which again reveals that for-profit organizations’ use of emotional appeals to connect with consumers' affective feelings may backfire. I argue that this is because the activation of for-profit concepts (vs. nonprofit concepts) gives rise to the cognitive system (vs. the affective system), leading people to regulate their emotions via suppression in order to conduct a careful assessment of the appeal content; this results in a donation flatline.

No description available.

published_or_final_version / Politics and Public Administration / Master / Master of Public Administration

本研究旨在了解台灣地區高等級教育推行募款活動，並對於影響台灣地區大學院實施募款活動之相關因素做調查；吸取美國大學募款方式及經營狀態，以供國內大學校院從事募款活動之參考。 本研究之目的如下： 1.探究台灣地區大學校院募款組織之特性。 2.探究台灣地區大學校院之募款現況。 3.探究台灣地區大學校院之募款績效。 4.探討台灣地區大學校院不同的募款組織，其募款現況是否有所不同。 5.探討台灣地區大學校院不同的募款組織，其募款績效是否有所不同。 6.探討台灣地區大學校院不同的特性，其募款現況是否有所不同。 7.探討台灣地區大學校院不同的特性，其募款績效是否有所不同。 8.探討美國大學校院成功的募款實例以做為國內大學校院之參考。 本研究的方式乃以自編之問卷進行。研究結果分為以下四方面： 一、台灣地區大學校院、募款組織的基本特性，募款現況與募款績效。 二、學校募款組織特性之差異，其募款績效不同之處。 三、學校基本特性之差異，其募款現況不同之處 四、學校募款組織特性之差異，其募款績效不同之處 本研究並對校務基金制度、募款現況、及後續研究方向，提出建議。

The purpose of this research is to study how to raise the educational funds and allocate the budgets of the private junior colleges in Taiwan. By exploring the related theories, systems, and case analysis, the results are as following: 1.The tuition and fees are the main source for private junior colleges. 2.Grants and subsidy from the government benefit private junior colleges greatly. 3.The funds management has a large room for improvement. 4.Fund-raising is not as effective as expected. 5.The personnel costs are the major part of the hardcover of school operation. The suggestions of the researcher are listed as below: 1.The decision for tuition and fees should be made in accordance with the free market system, in order to benefit the running of the school. 2.In order to encourage contribution, the government should offer tax exempt to the contributors. 3.To increase the budget of the coming year, it should be set on the ¡§Zero Based Budget¡¨ to prevent making unnecessary items in tuition and fees for private colleges.

Thesis (M.S.) -- University of Texas at Arlington, 2008.

Thesis (Ph. D.) -- University of Alberta, 2010. / Title from pdf file main screen (viewed on February 1, 2010). A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Marketing, School of Business. At head of title: University of Alberta. Spring 2010. Includes bibliographical references.