Teorinėje darbo dalyje analizuojamos azartinių lošimų savybės, subtilybės, lošėjų motyvacija lošti. Pateikiami galimi lošėjų segmentavimo pavyzdžiai, komunikacijos modelis azartinių lošimų rinkai. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai azartinių lošimų žaidėjų tyrimo, atlikto anketinės apklausos metodu, bei pateikiama Lietuvoje veikiančių lošimo namų internetinių svetainių turinio analizė. Projektinėje darbo dalyje suformuluoti tokie sprendimai: sukurti lošėjų poreikius atitinkančią internetinę svetainę, dalinti narystės korteles, kuponus, nuolaidas, suvenyrus. Taip pat siūloma kurti socialiai atsakingų įmonių įvaizdį prisidedant prie visuomenės informavimo apie lošimų galimą žalą, spaudoje skelbti apie didžiausius laimėjimus, aprašyti lošėjų sėkmės istorijas, organizuojamus banketus, renginius. Virtuali erdvė turi būti naudojama megzti dialogui su lošėju ir grįžtamojo ryšio skatinimui. Siūlomas darbuotojų mokymų rengimas, kvalifikacijos kėlimo kursai, psichologinis paruošimas, aptarnavimo standartai. Rekomenduojama lošimo namus įrengti pagal pasirinktą tematiką, pritaikyti interjero detales, personalo aprangą, nuolat atnaujinti kazino įrangą. / In the theoretical part of this diploma paper gaming features and gambler‘s motivations to gamble are being analysed. It also provides examples of potential gamblers segmentation and a communication model in gaming market. Analytical part is revealing the results of the gamblers research carried out by a questionnaire survey method. It also provides the analysis of the Lithuanian casinos website contents. In the third part of the diploma paper decisions are formulated as follows: to develop a website which meets all the needs of gamblers, to distribute the membership cards, coupons, discounts, souvenirs. It is recommended to create a socially responsible corporate image by contributing to public awareness of the potential harm of gaming, to publish in the press about the greatest achievements of gamblers, their success stories, banquets and events. Virtual space must be used to establish a dialogue and back-links with a player. Furthermore, the staff must be trained, have a psychological preparation and act according to service standards. Casinos should choose a theme for the interior, customize its staff clothing and regularly update casino software.

The main topic of my diploma essay is gambling, which is current nowadays. To be addicted to gambling is the most common addiction in Czech Republic. In the first part of my essay I described few main words which are connected with this topic such as addiction, pathological gambler, kinds of gambling and the others. In the next part I describe conditionals of becoming gambler, how we can recognize addiction by children and pupils and how we can help to addicted people. The next chapter is about gambler prevention. I described purpose of prevention courses too. In the final part I compare this situation of being addicted to gambling in Czech Republic, Europe and the other states in the world. Practical part consists of checklist which has been analysed by me. My comparison of being addicted in a village, small town or in a city is based on the checklist.

Magister Commercii - MCom / The study has three objectives; firstly to assess the (manner of) implementation of black economic empowerment (BEE) principles by casino licence operators in the Western Cape, namely GrandWest, Casino Mykonos, and Caledon Casino & Spa, during the construction and initial operation phases; secondly, to discuss casino gambling from a marketing strategy theory perspective; and thirdly, to measure consumer behaviour theory as demonstrated by casino patrons. Government(s) and casino industry executives present casino gambling as a source of revenue and employment, and disregard the social costs incurred by society in the production of this revenue and employment sustenance.This study is an evaluability assessment study where reports from the Western Cape Gambling and Racing Board‟s social equity committee where used for the objective of the study. As a result, the sample of the study was formed by the three above-mentioned casinos that were operating in the Western Cape at the beginning of the project. The proposed government strategy on Black Economic Empowerment (BEE) was critiqued to try and understand the government‟s position relative to the initiative. The social equity committee monitoring reports where analysed to assess the performance of casino operators relative to their BEE undertakings in their licences. Data formed by reports and literature has been summarised and presented to try and help in clarifying the position of casino gambling on black economic empowerment and specifically the (economic) empowering of host communities and society at large.Recommendations where made with the view highlighting the need for a strategy towards greater empowerment of host communities. As a result, the researcher suggests that further research be conducted into the relationship between the profitability of a casino and proliferation of social problems attributed directly to the presence of a casino complex.

<p>Mänskligheten har, sedan urminnes tider, ägnat sig åt spel om pengar och i vår tid har omfattningen expanderat. Under året 2006 genererade den globala spelmarknaden cirka 1 805 miljarder kronor netto, vilket kan jämföras med Sveriges bruttonationalprodukt, som motsvarande år uppgick till summan 2 832 miljarder kronor. På den totala svenska spelmarknaden omsattes detta år omkring 54 miljarder kronor brutto. Hasardspel är således en bred mondial företeelse, som är intressant att studera därför att den har en stor influens på många individers liv och ligger i tiden, vilket också återspeglas av det massmediala intresset.</p><p>Uppsatsens huvudsakliga målsättning är att klarlägga hur spelandet har ökat under inledningen av det nya millenniet. De underliggande frågorna syftar till att förklara hur denna spelomsättningsökning är fördelad mellan marknadens aktörer och spelformer, samt i vilken utsträckning spelomsättningsökningen har genererats av den tekniska och den ekonomiska utvecklingen jämte spelbolagens marknadsföring. </p><p>Syftet är att utreda hur hasardspelandet har ökat i Sverige under inledningen av det nya millenniet samt en ambition att öka läsarnas bildningsgrad av det svenska och mondiala fenomenet hasardspel.</p><p>Data har insamlats genom en induktiv och huvudsakligen kvantitativ metod, där utvalda teorier från genomgången kurslitteratur samt egna tillämpningar av dessa presenteras i de båda kapitlen om teori, medan svar från enkätundersökningar sammanställs i avsnittet om empiri. De olika delarnas innehåll sammanvävs i analysen till en konkret slutsats.</p><p>Årsomsättningen på den totala svenska spelmarknaden har från år 1999 till år 2006 stigit med omkring 17,4 miljarder kronor eller 48 procent. Nytillkomna aktörer, befintliga spelformers ökning och nya spelobjekt har tillsammans med den tekniska utvecklingen och den upptrappade marknadsföringen medverkat till denna omsättningsökning, som även är reell. Spelomsättningsökningen bör, trots att den svenska har varit och enligt mig fortsättningsvis kommer att vara större än den globala, beskrivas såsom en bred internationell trend.</p> / <p>Since time immemorial, mankind has engaged in playing different games for money and nowadays the scale of such has greatly expanded. In 2006, the global gambling market generated a net of approximately USD 279 000 million, while the Swedish domestic gambling market grossed approximately USD 8 000 million. Gambling is thus a very widespread, global phenomenon which is interesting to study because it has a big influence on many individuals' lives and is actual, which is also reflected by the interest of the mass media.</p><p>This essay's main goal is to clarify how gambling has increased in the beginning of this millennium. Some of the underlying questions aim to explain how this increase in gambling activity is divided between the gambling companies and gambling forms, as well as to what extent this increase in gambling activity has been spurred by economic and technical development, together with more intensive marketing campaigns by the gambling companies.</p><p>The purpose of this essay is to investigate how gambling has increased in Sweden in the beginning of this millennium, as well as an ambition to increase the reader's knowledge of both the Swedish and the global gambling phenomena.</p><p>Data has been collected by inductive and mainly quantitative methods. Selected theories along with my own applications of these are plainly presented in the chapters on theory, while answers from inquiries have been compiled in the empirical chapter. The content of the various sections is woven together in the analysis for a concrete conclusion.</p><p>From 1999 until 2006, the annual volume for the Swedish gambling market has increased by USD 2 700 million, or 48 percentage. Fresh gambling companies, an increase in existing gambling forms and new games of chance, together with technical development and additional intensive marketing contributed to this increase in volume, which are indeed real. This increase is a widespread, international trend, despite the fact that the Swedish gambling increase has been, and in my own opinion will continue to be, greater than the global increase.</p>

Mänskligheten har, sedan urminnes tider, ägnat sig åt spel om pengar och i vår tid har omfattningen expanderat. Under året 2006 genererade den globala spelmarknaden cirka 1 805 miljarder kronor netto, vilket kan jämföras med Sveriges bruttonationalprodukt, som motsvarande år uppgick till summan 2 832 miljarder kronor. På den totala svenska spelmarknaden omsattes detta år omkring 54 miljarder kronor brutto. Hasardspel är således en bred mondial företeelse, som är intressant att studera därför att den har en stor influens på många individers liv och ligger i tiden, vilket också återspeglas av det massmediala intresset. Uppsatsens huvudsakliga målsättning är att klarlägga hur spelandet har ökat under inledningen av det nya millenniet. De underliggande frågorna syftar till att förklara hur denna spelomsättningsökning är fördelad mellan marknadens aktörer och spelformer, samt i vilken utsträckning spelomsättningsökningen har genererats av den tekniska och den ekonomiska utvecklingen jämte spelbolagens marknadsföring.  Syftet är att utreda hur hasardspelandet har ökat i Sverige under inledningen av det nya millenniet samt en ambition att öka läsarnas bildningsgrad av det svenska och mondiala fenomenet hasardspel. Data har insamlats genom en induktiv och huvudsakligen kvantitativ metod, där utvalda teorier från genomgången kurslitteratur samt egna tillämpningar av dessa presenteras i de båda kapitlen om teori, medan svar från enkätundersökningar sammanställs i avsnittet om empiri. De olika delarnas innehåll sammanvävs i analysen till en konkret slutsats. Årsomsättningen på den totala svenska spelmarknaden har från år 1999 till år 2006 stigit med omkring 17,4 miljarder kronor eller 48 procent. Nytillkomna aktörer, befintliga spelformers ökning och nya spelobjekt har tillsammans med den tekniska utvecklingen och den upptrappade marknadsföringen medverkat till denna omsättningsökning, som även är reell. Spelomsättningsökningen bör, trots att den svenska har varit och enligt mig fortsättningsvis kommer att vara större än den globala, beskrivas såsom en bred internationell trend. / Since time immemorial, mankind has engaged in playing different games for money and nowadays the scale of such has greatly expanded. In 2006, the global gambling market generated a net of approximately USD 279 000 million, while the Swedish domestic gambling market grossed approximately USD 8 000 million. Gambling is thus a very widespread, global phenomenon which is interesting to study because it has a big influence on many individuals' lives and is actual, which is also reflected by the interest of the mass media. This essay's main goal is to clarify how gambling has increased in the beginning of this millennium. Some of the underlying questions aim to explain how this increase in gambling activity is divided between the gambling companies and gambling forms, as well as to what extent this increase in gambling activity has been spurred by economic and technical development, together with more intensive marketing campaigns by the gambling companies. The purpose of this essay is to investigate how gambling has increased in Sweden in the beginning of this millennium, as well as an ambition to increase the reader's knowledge of both the Swedish and the global gambling phenomena. Data has been collected by inductive and mainly quantitative methods. Selected theories along with my own applications of these are plainly presented in the chapters on theory, while answers from inquiries have been compiled in the empirical chapter. The content of the various sections is woven together in the analysis for a concrete conclusion. From 1999 until 2006, the annual volume for the Swedish gambling market has increased by USD 2 700 million, or 48 percentage. Fresh gambling companies, an increase in existing gambling forms and new games of chance, together with technical development and additional intensive marketing contributed to this increase in volume, which are indeed real. This increase is a widespread, international trend, despite the fact that the Swedish gambling increase has been, and in my own opinion will continue to be, greater than the global increase.

Le jeu de hasard comme thème littéraire prend, à l’époque romantique, une signification tragique : il devient pleinement un paradigme du défi, du jeu existentiel, de l’ordalie, et fait alors écho au mythe de Faust. L’analyse de l’évolution du thème littéraire du jeu de hasard montre l’émergence de cette figure romantique du joueur. D’abord envisagé comme un simple divertissement, et traité sur le registre comique, le jeu devient progressivement un geste désespéré de ce personnage. La présente étude s’intéresse aux littératures française et russe, mais aussi anglophone et italienne, et retrace les étapes principales de l’évolution du thème ludique du Moyen Age au XXe siècle. Elle montre comment l’activité, d’abord réservée aux fripons et moralement blâmée, acquiert une considération grâce à sa prise en compte par les mathématiques et l’anthropologie. Avec l’émergence de la notion de risque, dès la Renaissance, le jeu de hasard apparaît comme un modèle possible pour penser l’action humaine. A partir de l’époque classique en France, il s’impose comme thème littéraire, et sa mutation vers le tragique devient nette. Le renversement le plus significatif s’effectue dans la littérature russe du XIXe siècle, mais les auteurs français de cette époque l’illustrent également. Le XXe siècle présente quelques grandes figures de joueurs romantiques, qui recherchent la perte. / Gambling as a literary theme takes on, with romanticism, a tragic meaning: it fully becomes a paradigm for defiance, for games whose stakes are existence itself, even for the tradition of the ordeal, and resonates with the Faustian myth. The analysis of the evolution of gambling as a literary theme shows how it gave birth to the romantic figure of the Gambler. Gambling, first seen as mere entertainment, and treated along comedy lines, gradually became a gesture of despair of this character.The analysis covers French and Russian literature, with extensive excursions into Anglophone and Italian literatures, in order to retrace the theme of play and gambling from the Middle Ages through to the Twentieth century. It shows how such activity, first the preserve of rascals and knaves and morally condemned, gradually acquired respectability through its recognition in mathematics and anthropology. With the emergence of the notion of risk, at the Renaissance, games of chance become potential models for the understanding of human endeavour. From the Classical period in France, they become a literary theme, and the treatment of gambling starts veering towards the tragic. The most significant mutation of this sort takes place in nineteenth century Russian literature, but a number of French authors of the period also demonstrate it. Finally, a number of powerful romantic figures of the Gambler emerge in twentieth century literature, figures bent upon their own destruction.

With the exception of horse racing, any form of gambling was criminalised in South Africa until the dawn of constitutional democracy in 1994. In the same year, the Lotteries and Gambling Board Act, 1993, came into force decriminalising, amongst others, casinos and gambling games within the Republic. This Act has since been repealed and gambling is governed by the National Gambling Act, 2004, as well as by provincial gambling laws. Interactive / online gambling is illegal pending authorisation by a national legislation. Such legislation, the National Gambling Amendment Act, 2008, seeking to regulate interactive gambling awaits proclamation of the date of its commencement by the President. The National Gambling Policy, 2016, dashes any hope of regulation of interactive gambling, however, as it seeks to embargo the introduction of (new) forms of gambling, including but not limited to interactive gambling. The scourge of problem gambling and the protection of traditional forms of gambling, that is, casinos, are the main reasons for advocating for the continued prohibition of interactive gambling. Problem gambling is not unique to interactive gambling, but affects all modes of gambling. South Africa is among countries with a high rate of problem gambling. It is feared that interactive gambling will exacerbate the scourge of problem gambling as gamblers with access to the internet will now have unlimited gambling opportunities around the clock. On the other hand, interactive gambling offers practical solutions to the implementation of harm minimisation strategies to deal with problem gambling such as limitations on gambling deposits, losses and time. Prohibition of interactive gambling is difficult to enforce and deprives the country of an opportunity to control, through licensing, this mode of gambling and possible benefit from taxation and licensing fees. It further exposes gamblers – who despite prohibition choose this mode of gambling – to unregulated and illegal gambling websites. This thesis attempts to provide safeguards for regulation of interactive gambling and to embrace the benefits of the technological development that makes interactive gambling a reality. The United Kingdom (UK) is a prime example of a country that has successfully legalised and licensed interactive gambling in its jurisdiction. / Criminal and Procedural Law / LL. D.