The quality and origin of food are topics that are currently widely discussed not only in Czech society, but worldwide. High-quality food andmeals, environmental protection, and especially the preservation of regional differences are the key ideas of a movement called Slow Food. The main idea of this movement is the perception of gastronomy as a phenomenon that supports a national and local autonomy, environmental protection, and diningculture. The concept of Slow Food also consists of thoughtful and responsible choice of food by consumersand the preparation ofhigh-quality meals at home as well as in restaurants. This thesis describes the history and basic ideas of the Slow Food organization and focuses on the current impact of this movement in the Czech Republic. The thesis describes the Slow Food movement's stances oncurrent topics of agricultural policies, such as the common agricultural policy of the European Union, biodiversity and genetically modified crops. The thesis also describesa methodology of evaluating a survey that was conducted by the author for the purposes of this thesis. The survey aimed to confirm or to refute concrete hypotheses that were related to the market and business potential of agricultural products, foods and meals that fulfill the requirementsof the Slow Food movementin the Czech Republic.At the same time this thesis also compares prices of Slow Food products with standard food distributed by the international retail chains.

The diploma thesis deals with the creation of a business concept to catering company in České Budějovice. At first, the chosen area and their potentional of the gastronomic point of view including competitor analysis of catering services were analyzed using secondary sources. In addition, primary sources were obtained with a guided questioning with entrepreneurs and a questionnaire surfy designed for corporate clients. Based on all the fading, the business concept of new catering company "Bohemia Catering" in České Budějovice was assembler, including the financial plan and concrete proposals of gastronomic-society events.

The master thesis focuses on the analysis of conditions and subventions for entrepre-neurs in the service sector in Třeboň. The main target of this thesis is to draft a business plan for catering facility Bistro u Kapra, by analyzing the market conditions, the internal business envi-ronment and the elaboration of the complete documentation with regard to the target group, the cycle tourists. The aim is to build on the successful history of the family business, to draft a new conception in reaction on the actual situation by using the per-sonal know-how of the environment as well as to use the findings from the bachelor thesis of the author, so that the business plan can be realized in the future.

The thesis is focused on gastronomic services quality evaluation. The theoretical section characterizes gastronomy, its particularities and gives an overview of legal regulations covering this area. Furthermore, it explains the concept of quality, outlines the basic quality management systems, specifies the particularities of quality in gastronomic services and elucidates possible attitudes towards gastronomic services quality evaluation and recognition. The analytical section presents an analysis of the situation in the field of gastronomic services quality evaluation in Germany and in the Czech Republic and is focused on gastronomic guides, internet evaluation portals and restaurant databases. It also mentions the approach to the unified classification or quality standardization in this branch and introduces a short comparison of selected statistical indicators. The final part of the thesis proposes own simple system of catering establishment standardization and quality certification in the Czech Republic.

Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2016-07-13T00:48:57Z No. of bitstreams: 1 DISSERTA??O DE MESTRADO - LIVIANE GOMES ATA?DE SANTANA.pdf: 3048877 bytes, checksum: b2f1493b1ddd4d4b353f77e615c3d3a9 (MD5) / Made available in DSpace on 2016-07-13T00:48:57Z (GMT). No. of bitstreams: 1 DISSERTA??O DE MESTRADO - LIVIANE GOMES ATA?DE SANTANA.pdf: 3048877 bytes, checksum: b2f1493b1ddd4d4b353f77e615c3d3a9 (MD5) Previous issue date: 2016-02-25 / Les livres de recettes ont ?t? et sont la liste des arts gustatifs pour les civilisations, la source de textes avec ses indications de pr?parations de go?ts pour les plus vari?es occasions. Les livres gastronomiques du XIXe si?cle avaient des r?gles de servir ? table, des m?thodes pour couper, sans compter le principal: les ingredients et les modes de pr?paration de chaque plat. Cette dissertation s?est bas?e sur des oeuvres gastronomiques br?siliennes du XIXe si?cle, lesquelles ont ?t? mises en ?vidence durant l??poque des grandes transformations sociales, ?conomiques et politiques dans le pays qui se sont pass?es avec l?arriv?e de la famille r?ele portugaise au Br?sil, laquelle, certainement, a apport? ses habitudes alimentaires, ses moeurs et ustensiles domestiques, influen?ant les habitudes alimentaires des br?siliens. Il s?agit des oeuvres intitul?es Cozinheiro Imperial et Cozinheiro Nacional, qui constituent le corpus de cette recherche. Ainsi, on a l?intention d?achever l?objectif primordial dans la branche lexicologique: pr?senter le vocabulaire d?fini et exemplifi? du champ lexical de la gastronomie br?silienne du XIXe si?cle qui existe dans les livres cit?s, organisant les lexies ? travers la Th?orie des Champs Lexicaux propos?e par Eugenio Coseriu ([1977]1981) ayant pour base th?orique du lexique, les studieux Abbade (2009), Biderman (2011), Vilela (1979), parmi d?autres. Par rapport au champ d??tude gastronomique, on a consult? des auteurs comme Cascudo (2011) et Revel (1996), des revues, des p?riodiques et des textes du milieu virtuel. On souligne qu?on a discut? aussi le rapport existant entre la gastronomie, la langue, la culture et la societ?, ?tablissant des dialogues entre ces aspects et tra?ant les nuances de l?art de la cuisine br?silienne. / Os livros de receita foram e s?o, para as civiliza??es, o rol das artes gustativas, o manancial de textos com suas indica??es de preparo de sabores para as mais variadas ocasi?es. E os receitu?rios gastron?micos do s?culo XIX eram dotados de regras de servir ? mesa, de m?todos para trinchar, al?m do principal: os ingredientes e os modos de preparo de cada prato. Esta disserta??o est? referenciada em obras gastron?micas brasileiras do s?culo XIX, obras que marcaram a ?poca correspondente ?s grandes transforma??es sociais, econ?micas e pol?ticas no cen?rio do pa?s, propiciadas com a chegada da fam?lia real portuguesa ao Brasil, que, com certeza, trouxe seus h?bitos alimentares e seus usos e utens?lios dom?sticos, influenciando os costumes alimentares dos brasileiros. Trata-se das obras intituladas Cozinheiro Imperial e Cozinheiro Nacional, constituintes do corpus desta pesquisa. Assim, pretende-se cumprir um objetivo primordial no ramo lexicol?gico: apresentar o vocabul?rio definido e exemplificado do campo lexical da gastronomia brasileira do s?culo XIX constante nos citados livros, utilizando-se para a organiza??o do mesmo, a Teoria dos Campos Lexicais proposta por Eug?nio Coseriu ([1977]1981). Utilizou-se, para tanto, como fundamenta??o te?rica no ramo do l?xico, estudiosos como Abbade (2009), Biderman (2011), Vilela (1979), dentre outros. No que diz respeito ao campo de estudo gastron?mico, foram consultados autores como Cascudo (2011), Revel (1996), al?m de revistas, peri?dicos e textos veiculados em meio virtual. Salienta- se, ainda, que, buscou-se discutir tamb?m a rela??o existente entre gastronomia, l?ngua, cultura e sociedade, estabelecendo os di?logos entre estes aspectos e delineando as nuances da arte da cozinha brasileira.

The diploma thesis is focused on the design of an industrial planetary mixer with a volume of 40 liters. The goal is to create a design that takes account of ergonomics and design and technology requirements.

This diploma thesis is focused on evaluating quality of services in field of gastronomy in specific organisations in Brno city. Within this work there is analysis of present condition in organisations and in field of gastronomy also. For evaluating quality of services, based on this analysis, SERVQUAL method is chosen. After application of this method both recommendations and proposed specific systems of quality management for organisations are expressed.

The master´s thesis is a proposal of a business plan for establishment of catering company in the city Náměšť nad Oslavou. The theoretical part is focused on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. In the practical part there is the theoretical knowledge applied to the particular situation, where the feasible entrepreneurial plan will be created.

The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy

This dissertation deals with the profession of bartender between years 1958 and 1988 in socialist Czechoslovakia. It describes the development of mixology after the WW2 and difficulties it was facing in the socialist period up to late Eighties. Through interviews with contemporary witnesses, the author examines bad habits, shortcomings and abuses of the system behind the bar. Attention is paid to the availability and shortages of different kinds of alcohol and non-alcoholic drinks. The author also looks at bartenders as illicit moneychangers. The work analyses regulatory laws valid at this period and offers compact description of the most interesting and popular bars in Prague at that time.