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People nowadays are surrounded by the environment filled with lots of different kinds of media. The impressions of the media help us to form our views of the world and the values of the things. The stories of media offer signs, myth and sources through the lives we share together. The messages of media tell us who has the power, and who can have the abilities of interpretation. The study focuses on the gender representations and the underlying gender messages of jeans advertisements in the magazines, and how they interact with the culture. Besides the newly fashion magazines, the four top selling magazines, VOGUE, Cool, Men¡¦s Uno and GQ, are more than 10 years. From the ads in those magazines in 1998 and in 2007, the study uses the semiotics to analyze the signifier and signified, connotation and denotation of the jeans advertisements. The study hopes to find out the differences of the gender codes in the magazines and the interactions between the advertisements and the culture in Taiwan.

Released in the era of third-wave feminism, postfeminism and “girl power,” HSM causes such a sensation, especially among the girl audience. Girls in HSM complicate the traditional understanding of femininity and what it means to be a girl. This thesis focuses on the gender representations in the High School Musical trilogy, explores Disney’s ideologies of representing girl characters through different sites like romantic relationship, intellectual ability and fashion style, and analyzes the influence of postfeminism and consumerism on the construction of girls’ identity and femininity. / text

This study examined how women were represented globally in online newspapers. Depiction of men and women in online newspapers was investigated via cropping of photographs. The photograph was examined to determine if emphasis was placed on the face or body of the human image. The researcher used the Body Index Scale coding instrument. A simple random sample of 1,969 published photographs in 750 global online newspapers was examined. A major finding was that men dominate the front screens on global online newspaper Web sites. The data concluded men were cropped with an emphasis on the head, emphasizing intellect. Women were often cropped with emphasis on the body. The significances of this study were that global online newspapers have an increasingly large impact on society. The manner in which men and women are depicted in global online newspapers play a role in how visual images can dictate stereotypes in mass culture.

In this thesis, Women and Tradition in Turkish Television culture-The modern day representation of rape and pre-marital sexuality looks into how rape and pre-marital sexuality is represented under traditional gender roles. This is a cultural study that tries to understand the sexual identity of women trying to be represented on television series in Turkey. Two television serials “Fatmagülün Suçu Ne?” and “Hayat Devam Ediyor” are selected as case studies. The two main characters “Fatmagül” and “Hayat” are analyzed in both television serials. The main research question presented in the thesis, “With a particular focus on gender representation, how are the issues of rape and extra-marital sex addressed in the Turkish television serials “Hayat Devam diyor” and “Fatmagül’ün suçu ne?” The particular of representation of gender sexuality is in the traditional and social sphere. The theoretical framework is mainly based on theories based on “Feminism” with a focus on “Radical Feminism” and “Patriarchy”. The main methodological framework used is “critical discourse analysis”.  The findings in the thesis through the analysis of episodes dealing with rape and pre-marital sexuality the representations of the main female characters are more negatively in their social spheres. They are excluded from society and represented as the second-class citizen. With this study my aim is to look into the relationship of representations of gender, which will bring more attention to the sensitive topics of oppression of gender sexuality and the representation through gendered realities in the television serials.

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).

This thesis explores a gendered conflict in nerd culture. I sent an online survey to self-identified women nerds with a series of questions asking their opinion of the representation of women in nerd media and about their experiences within the nerd community. Seventy-five percent of respondents reported that a sexy or sexualized appearance was the most prominent aspect of women's representation in nerd media. Eighty-two percent of participants had experienced a gender-based insult when participating in nerd media. Findings suggest that harassment and representation in media is worse for women comic book and video game media and communities than in other sub-genres within the culture. More research is needed on racial representation and participation and on nerd men's experiences with gate-keeping.

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).