Genius Loci and its Role in Tourism Abstract The aim of this diploma thesis is to explain the issue of genius loci, both generally and in the context of tourism. The methodology lies in the study of available literature. The interest in this theme is an appropriate response to current trends in the focus of the geography of tourism. Other objectives were defined in order to determine the position of genius loci in geographical research and its role in tourism. The diploma thesis is theoretically framed by humanistic geography (the concept of place introduction) and by the geography of tourism (the concept of sustainable development, psychological and sociological aspects of tourism). The case study demonstrates how genius loci is screened in three different types of tourism destinations - in Deštné v Orlických horách, in Litomyšl and in Potštejn - and how is perceived by local residents. Key words: genius loci, tourism, humanistic geography, place, geography of tourism

In a seemingly ever faster moving world where global competition is rising, companies has to find their competitive advantage. This advantage could be by offering a lower price on similar products or for instance by offering a superior product. What makes a product superior in comparison with the competitor’s products and how can the company maintain its competitive advantage. One of the main solutions for this dilemma is to be more innovative than the competitors and thereby gaining the competitive advantage. Becoming innovative doesn’t mean relying on sheer luck; instead the company has to adapt the proper innovation management. This thesis aims to research and suggest how a conceptual innovation management framework could be modelled for a large technology heavy organization. The findings of applicable theories together with the empirical study clearly show that in order for a large technology heavy company to improve its innovativeness it has to act under an innovation management framework, where innovation strategy and designated roles are clearly stated.

The dissertation consists of a critical preface and excerpts from the novel Patrol. The preface explores how the novel Patrol utilizes characters that engage with tropes of the Romantic Genius in order to establish their subjectivity while navigating the standardizing mechanisms of twenty-first century information technologies. The preface analyzes how the rise of the organic food movement, the usage of biotech genetic engineering, and the tactics of Big Data-era marketing all inform the critical underpinnings of Patrol, situating the novel in conversation with works of fiction and nonfiction that also explore the interplay of these topics with contemporary American culture. Set primarily in Cincinnati, Ohio, the bifurcated narrative of the novel Patrol enlists the perspectives of both a science-tech father from the Boomer generation, Tim Smith, and his millennial public relations-major daughter, Sarah Smith. Both work in industries that seek to utilize the concept of the individual genius in service of quantification. Tim and Sarah’s interactions with Alexandra Smith, a family member who transitions from female to male over the course of the novel, cause both protagonists to recognize that their own identities are malleable, and this discovery goads each into reexamining their career choices and personal relationships. The plot depicts the outcome of these explorations, culminating in a series of choices for Tim and Sarah that showcase the fundamental change in each character. Unable to simply quantify themselves and those around them, Tim and Sarah instead adopt a more nuanced view of the world that seeks to find a balance between the individualistic conceit of the Romantic genius and the quantifying mandates of technology.

This diploma thesis is about residents who live in the Lesser Town, the historic center of Prague. It focuses on the changes perceived by residents that took place during their lifetime. Work is based on literature and qualitative research in the form of biographical interviews. The theoretical part deals with the concepts of identity, tourism, gentrification, genius loci and ageing which are essential for understanding the changes identified in the analytical part. The analytical part is divided into seven units: changes of the atmosphere of the Lesser Town, its inhabitants, living environment, housing stock, changes of people who have shared their stories with me and more global changes that had influenced the Lesser Town. The work also describes which problems and benefits related to life in the Lesser Town do communication partners perceive.

The subject of the diploma thesis was the ideological elaboration of the architectural study of the building of the civilo temple. The proposal follows the elaborated urban concept of reclamation of the sub-castle - the territory of the historical Vydrica area and its surroundings. The building is a conceptual translation of the term profane sacrum into an architectural formalization. The main ideology consists in transforming the term profan sacrum into an object that incorporates three spirits - the spirit of the place, the spirit of the mind and the spirit of the heart. Thus, an artistic complex will be created on the historical basis of the center of gravity of Bratislava history. The spirit of the place is represented by the historical formalization of the base of the building which refers to the defunct Fish Square, the spirit of the mind represents a complex of 3 objects of self-development: object of performing arts, gallery and temple- library, and the last object which represents the spirit of the heart is transferred to the community center building. The overall ideology is to create a place that will be accessible every day and will serve to build our inner spirit. To develop internally and become a better person. A place to perceive, a place to develop oneself, a place to help each other, a place to share. A place where I will learn to play the violin and in the next phase I will organize a concert in the auditorium for the community until the phase where I will teach others. A place where I learn to cook and then sell my products on the market. A place to help each other. Better place for individuals, better place for community, better place for Bratislava.

Diploma project aims at establishing a clear urban conception of city part "Ponava". Priority is maintence of sport`s function based on historical tradition and "genius loci". Project specifically solves the proposal for a new football stadium."

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Genius loci has been described as "the spirit of place". The main interest in considering an urban monastery program is to create a place that embodies the spirit and culture of Tibetan Buddhism in the context of urban Washington, D.C. Given Tibet's unique culture that has developed over centuries without much Western influence, and it recent history of Chinese rule, religious persecution and infiltration of its language, culture and environment, the challenge of this program is to represent the traditions of Tibetan Buddhism in a modern language of architecture. / Master of Architecture

The concept of place is extremely important within today's contemporary society. As a result of hyper mobility, many people do not take the time to notice and understand the spaces surrounding them. A sense of place is subtle and fragile, yet can exist in the most humble of environments. In Appalachian, there are countless structures that dot the mountainous landscape symbolizing the sense of place in southwestern Virginia. The Virginia pole barn is important for the sense of place because of its direct tie to the land. Many of these structures were built from the indigenous American chestnut tree and crafted using traditional building techniques. These structures are an important contribution to the vernacular of the Appalachian region, and much of this is due to the material presence of these structures as they give balance and counterpoint to the ridges and valleys. Secondary research focused on theories about the creation of place, the spirit or character of a specific place, the role of symbols in these creations, and the importance of the American chestnut as a material. Primary research concentrated on the people who interact with these pole barns on a regular basis, the structures themselves, and the prevailing landscapes. / Master of Science