<p> </p><p><strong>Introduction and research question: </strong>In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam?</p><p> </p><p><strong>Purpose: </strong>This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider.</p><p><strong>Delimitation: </strong>In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam.</p><p> </p><p><strong>Method:</strong> The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on. We have interviewed five people who, in different ways, have something to do with Vietnam's media or intercultural communication. The interview question is based on the information we have found in the theory chapter. The interviews gave us a deeper understanding about the subject and lead to interesting answers that could help us answer our research question.</p><p> </p><p><strong>Conclusion:</strong> There are many things a company needs to think about when setting up an establishment in a new county. In our study we have found out the differences between Vietnam and Sweden and we have examined the most suitable way for a company to communicate with the market in Vietnam. This thesis can be seen as a guideline for media companies in Sweden that are going to expand their organization to the Vietnamese market.</p><p> </p><p><strong>Keywords: </strong>intercultural communication, Vietnam, global expansion, media companies, foreign establishment</p><p> </p><p> </p>

Introduction and research question: In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam?   Purpose: This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider. Delimitation: In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam.   Method: The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on. We have interviewed five people who, in different ways, have something to do with Vietnam's media or intercultural communication. The interview question is based on the information we have found in the theory chapter. The interviews gave us a deeper understanding about the subject and lead to interesting answers that could help us answer our research question.   Conclusion: There are many things a company needs to think about when setting up an establishment in a new county. In our study we have found out the differences between Vietnam and Sweden and we have examined the most suitable way for a company to communicate with the market in Vietnam. This thesis can be seen as a guideline for media companies in Sweden that are going to expand their organization to the Vietnamese market.   Keywords: intercultural communication, Vietnam, global expansion, media companies, foreign establishment

L'ultima crisi nanziaria ha evidenziato il ruolo decisivo delle connessioni nel mercato interban- cario come canale e strumento ampli catore dei shock nanziari, e di conseguenza del rischio sistemico. In questa tesi presentiamo delle metodologie teoriche ed empiriche per analizzare il potenziale rischio sistemico in una rete bancaria interconnessa. La tesi comprende due saggi sulle reti nanziarie e il rischio sistemico ed e organizzata in due capitoli. Nel capitolo I analizziamo e modelliamo alcune delle complesse interazioni all'interno di una rete nanziaria, con l'obiettivo di approfondire nella interrelazione fra la fragilit a dell'eco- nomia reale e quella del sistema bancario. A questo scopo, forniamo una descrizione qualitativa e quantitativa delle dinamiche della leva nanziaria. Nel capitolo II, sfruttiamo un set originale di dati su 15 banche europee classi cate come G-SIB per valutare se l'espansione nei mercati esteri aumenta la loro rischiosit a, e attraverso quali canali si materializa. / The last global nancial crisis clearly illustrated the crucial role of interbank linkages in channel- ing and amplifying shocks hitting the system and, therefore, in the emergence of systemic risk. In this thesis, we present theoretical and empirical methodologies for analysing the potential for systemic risk in a interconnected banking network. The dissertation comprehends two essays on nancial networks and systemic risk and is organ- ised in two chapters. In chapter I, we analyse and model some complex interactions and feedback relationships within a nancial network, with the objective of delving into the linkages between fragility in the real economy and in the banking system. For this purpose, we provide a qualita- tive and quantitative description of leverage dynamics. In chapter II, we exploit an original dataset on 15 European banks classi ed as G-SIBs by the BIS to assess whether expansion in foreign markets increases their riskiness, and through which channels that eventually happens.

Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. Remarkably, emerging markets with rapid economic growth, becoming appealing for foreign investments, are transmuting their supply chains with innovative hi-tech for smooth, effective, and efficient business processes and operations.The commencement of supply chain alterations in developed countries for facilitating international business has been part of various erstwhile studies that need more information on emerging markets. This thesis contributes to the prevailing research concerning the cited phenomenon by pursuing and expounding the answers to the research questions; "Considering the challenges and opportunities, how do digital technologies (blockchain, Cloud, IoT, AI) affect supply chain management and logistics in emerging markets?" and "What role does the supply chain's digital transformation play for businesses operating in emerging markets engaged in international business?".Fundamentally, the prime purpose of this research is to provide in-depth comprehension regarding the impending gratuities of supply chain revolutions availed by emergent markets expediting their international business with significant hindrances in the process. Also, this study uses a modified theoretical framework created under the idea of dynamic capabilities theory by Teece (2007) to illustrate the pertinent concepts. Furthermore, qualitative case studies of the syndicates from countries Iran, Pakistan and Bangladesh were conducted through semistructured interviews using an inductive approach under the interpretive methodology concept.The study demonstrates that despite market and industry, human errors and manual processes resulting in extra cost, time and energy limiting a firm's overall capacity have been the crucial challenges optimised by supply chain renovations. Lastly, the research provides the theoretical and managerial implications to define the topic in future regarding comparative analysis across industries and mitigating risks in international supply chains due to hi-tech, along with future recommendations.