<p> </p><p><strong>Introduction and research question: </strong>In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam?</p><p> </p><p><strong>Purpose: </strong>This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider.</p><p><strong>Delimitation: </strong>In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam.</p><p> </p><p><strong>Method:</strong> The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on. We have interviewed five people who, in different ways, have something to do with Vietnam's media or intercultural communication. The interview question is based on the information we have found in the theory chapter. The interviews gave us a deeper understanding about the subject and lead to interesting answers that could help us answer our research question.</p><p> </p><p><strong>Conclusion:</strong> There are many things a company needs to think about when setting up an establishment in a new county. In our study we have found out the differences between Vietnam and Sweden and we have examined the most suitable way for a company to communicate with the market in Vietnam. This thesis can be seen as a guideline for media companies in Sweden that are going to expand their organization to the Vietnamese market.</p><p> </p><p><strong>Keywords: </strong>intercultural communication, Vietnam, global expansion, media companies, foreign establishment</p><p> </p><p> </p>

<p>Syfte: Syftet med denna uppsats är att öka förståelsen för företags internationella etableringsstrategier och titta på vilka möjligheter och hinder som finns i etableringsprocessen.</p><p>Metod: Uppsatsens forskningsstrategi har varit att göra en fallstudie på Kina och en surveyundersökning på svenska företag som idag är representerade på den kinesiska marknaden. Vidare kombinerar studien de två vetenskapliga angreppssätten kvalitativ och kvantitativ ansats. Både primärdata i form av surveyundersökningen och ett seminarium och sekundär data i form av olika litteratur såsom böcker, vetenskapliga artiklar och internet har använts för att knyta samman våra resultat.</p><p>Resultat: Uppsatsen resulterar i att de största möjligheterna som finns för svenska företag på den kinesiska marknaden är att öka sin</p><p>lönsamhet och sänka sina produktionskostnader. De största hindren är lagar och förordningar, kulturella skillnader, tullavgifter, skatter och piratkopiering.</p> / <p>Purpose: The purpose of this study is to increase the understanding of</p><p>business-establishing strategies and to examine which opportunities and obstacles the process holds within.</p><p>Method: The investigation strategy used for this essay was to perform a case study on China and a survey at Swedish companies which are currently represented in the Chinese market. The essay combines a qualitative and quantitative approach. Both primary data - in the form of a survey and a seminar - and secondary data - literature found in books, scientific articles and the internet - have been used to achieve our results.</p><p>Results: The result of this essay is: the opportunities on the Chinese market for Swedish companies are to increase profitability and lower production costs. The biggest obstacles are laws and regulations, cultural differences, customs fees, taxes and bootlegging.</p>

Syfte: Syftet med denna uppsats är att öka förståelsen för företags internationella etableringsstrategier och titta på vilka möjligheter och hinder som finns i etableringsprocessen. Metod: Uppsatsens forskningsstrategi har varit att göra en fallstudie på Kina och en surveyundersökning på svenska företag som idag är representerade på den kinesiska marknaden. Vidare kombinerar studien de två vetenskapliga angreppssätten kvalitativ och kvantitativ ansats. Både primärdata i form av surveyundersökningen och ett seminarium och sekundär data i form av olika litteratur såsom böcker, vetenskapliga artiklar och internet har använts för att knyta samman våra resultat. Resultat: Uppsatsen resulterar i att de största möjligheterna som finns för svenska företag på den kinesiska marknaden är att öka sin lönsamhet och sänka sina produktionskostnader. De största hindren är lagar och förordningar, kulturella skillnader, tullavgifter, skatter och piratkopiering. / Purpose: The purpose of this study is to increase the understanding of business-establishing strategies and to examine which opportunities and obstacles the process holds within. Method: The investigation strategy used for this essay was to perform a case study on China and a survey at Swedish companies which are currently represented in the Chinese market. The essay combines a qualitative and quantitative approach. Both primary data - in the form of a survey and a seminar - and secondary data - literature found in books, scientific articles and the internet - have been used to achieve our results. Results: The result of this essay is: the opportunities on the Chinese market for Swedish companies are to increase profitability and lower production costs. The biggest obstacles are laws and regulations, cultural differences, customs fees, taxes and bootlegging.

Introduction and research question: In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam?   Purpose: This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider. Delimitation: In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam.   Method: The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on. We have interviewed five people who, in different ways, have something to do with Vietnam's media or intercultural communication. The interview question is based on the information we have found in the theory chapter. The interviews gave us a deeper understanding about the subject and lead to interesting answers that could help us answer our research question.   Conclusion: There are many things a company needs to think about when setting up an establishment in a new county. In our study we have found out the differences between Vietnam and Sweden and we have examined the most suitable way for a company to communicate with the market in Vietnam. This thesis can be seen as a guideline for media companies in Sweden that are going to expand their organization to the Vietnamese market.   Keywords: intercultural communication, Vietnam, global expansion, media companies, foreign establishment

Syfte: Studien syftar till att undersöka internationaliseringsprocessen hos svenska sjukvårds-och omsorgsföretag som tillhandahåller sjukvårdstjänster. Dessutom kommer studien att undersöka svårigheter, möjligheter och framtidsutsikter i samband med sjukvårds-och omsorgsföretagens internationalisering. Metod: Denna studie har genomförts genom tillämpningen av en kvalitativ metod och en deduktiv ansats. Informationen hämtad från studiens primärdata och sekundärdata har varit grunden för undersökningens analys och slutsats. Slutsats: Företagens internationaliseringsprocess har sett olika ut beroende på företagens struktur och hur de arbetar med sjukvård och omsorg vilket lett till olika val av strategi. Svårigheterna har varit i form av skillnader i lagar, regler, kultur och olika sjukvårdssystem som finns i olika länder. Den största möjligheten från en internationalisering har varit förvärv av ny kunskap och kunskapsutbytet mellan länder. Framtidsutsikterna för sjukvårdsföretagen innefattar stora möjligheter i samband med utvecklingen runtom i världen som ökar efterfrågan på effektiva sjukvårdslösningar.