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Certaines séries télévisées américaines proposent un traitement riche et problématique des voix féminines. Ainsi, Ally McBeal (Fox, 1997-2002), Sex and the City (HBO, 1998-2004), Desperate Housewives (ABC, 2004-2012) et Gossip Girl (The CW, 2007-2012) utilisent une voix-off féminine, mettent en scène des discussions entre femmes et ont pour personnages principaux des femmes qui prennent la parole dans la sphère publique. L’analyse de ces voix multiples démontre comment les dispositifs centrés sur la voix et le discours participent de la représentation des femmes, de la féminité et des rapports de genre à la télévision américaine. Cette recherche s’inscrit dans les études télévisuelles féministes en proposant une synthèse des courants qui constituent cette approche. L’analyse des contenus est associée à une prise en compte du contexte de production tout en ébauchant une étude des processus de réception. Ces trois dimensions permettent d’envisager les séries comme des « actes-en-société ». Les études filmiques et télévisuelles, l’histoire et les sciences de l’information et de la communication notamment sont convoquées pour étudier les représentations du genre dans un corpus d’épisodes de séries, d’entretiens avec des professionnels et de réactions de téléspectatrices et téléspectateurs.Si les voix des femmes n’ont pas toujours eu droit de cité dans les médias américains, elles émergent massivement dans les séries depuis les années 1990 notamment grâce à l’héritage du soap opera, genre audiovisuel féminin mettant au premier plan des relations interpersonnelles et des dilemmes moraux. La pratique du commérage apparaît comme un modèle pour de nombreux récits sériels mettant en scène l’intimité. Les séries inscrivent ainsi les voix des femmes dans une économie médiatique en réseaux proposant une réactualisation des représentations du genre. / Several recent American TV series offer an original treatment of women’s voices. Ally McBeal (Fox, 1997-2002), Sex and the City (HBO, 1998-2004), Desperate Housewives (ABC, 2004-2012) and Gossip Girl (The CW, 2007-2012) use female voiceovers, emphasize women’s talk and center on female characters who have a public voice. Analyzing these voices shows how audiovisual apparatuses centered on voice and speech convey specific representations of women, femininity and gender on American television.This research mobilizes feminist televisual studies in focusing not only on contents, but also on production and reception. Thus TV series can be understood as « social acts », that have a direct impact on society. Borrowing tools from film and television studies, history and media studies is necessary to analyze the series’ episodes, several interviews conducted with TV writers and online reactions from viewers.American media contained women’s voices for a long time. They started to appear in TV series in the 1990s, in part through the influence of the soap opera genre, which focuses on interpersonal relations and moral dilemmas. Gossip is a gendered practice linked to the soap opera, it is a model for many contemporary serial narratives that foreground intimacy. The series set women’s voices in a networked economy and thus re-actualize gendered representations.

This thesis explores the ways in which the television adaptations of Gossip Girl, Pretty Little Liars, and The Vampire Diaries become more homogenized during the adaptation process, thus contributing to an implied exclusivity from which Alloy, Inc.—the media and marketing company that owns these products—might benefit. This paper points out the ways in which the three products become structurally similar to one another during the adaptation process through the implementation of soap opera conventions. An exploration of consumption and class in each of the three works reveals an emphasis on class-based exclusivity in the adaptation process. Finally, a focus on portrayals of race within the source texts and their respective adaptations reveals the ways in which African American characters are presented as invisible, outsiders, or antagonists, thus creating products that become more exclusive on a race basis.

This dissertation examines narratives about female bullying and aggression through mediated images of "mean girls." Through textual analysis of popular media featuring mean girls (television shows such as Gossip Girl and films like Mean Girls), as well as national news coverage of the case of Phoebe Prince, who reportedly committed suicide after being bullied by girls from her school, this feminist examination questions how the image of the mean girl is raced and classed. This dissertation values an interdisciplinary approach to research that works to make sense of the forces that produce bodies as gendered, raced, and classed. One of the central concerns of this project is explore images of mean girls in order to highlight the ideas that construct female aggression as deviant. In popular culture, the mean girl is constructed as a popular girl who protects and cultivates the power associated with her elite status in duplicitous and cruel ways. Specifically, mean girls are framed as using indirect aggression, which is defined as a form of social manipulation. This covert form of aggression, also referred to as "relational" or "social" aggression, includes a series of actions aimed at destroying other girls' relationships, causing their victims to feel marginalized. The bullying tactics associated with indirect aggression include gossiping, social exclusion, stealing friends, not talking to someone, and threatening to withdraw friendship. The leader of the clique is the Queen Bee who is able to use boundary maintenance to exclude other girls from her friendship groups. In media texts, while the Queen Bee is always White, the Mean Girl discourse does not ignore girls of color. Instead, girls of color are acknowledged as having the potential to be mean, but, more often, they are shown to exemplify the characteristics of normative White femininity (they are nice and prioritize heterosexual relationships) and to escape the lure of popularity. Indeed, whereas media texts continually center Whiteness as a necessary component of the mean girl image, nice girls are constructed as White, Latina, and Black. The constructions of the girls of color often rely on stereotyped behaviors (i.e., Black girls' direct talk and Latina girls' commitment to nuclear family structures); at the same time, these essentialized characteristics are revered and incorporated into the nice girl tropes. The Queen Bee is always upper-class, while the Wannabe (the girl who desires to be in the clique) is middle-class. When attempting to usurp the Queen Bee's power, the Wannabe breaks with normative cultural versions of White, middle-class passive femininity in ways that are framed as problematic. Although the Wannabe rises above her class, in so doing, she also transcends her "authentic" goodness. As a result, middle-classness is recentered and ascribed as part of the nice girl's authentic image. The Mean Girl discourse defines girls' success on a continuum. A popular girl stays at the top of the social hierarchy by being mean. The nice girl finds individual success by removing herself from elite social circles. As a result, privilege is not defined inherently as the problem, but girls' excessive abuse and access to privilege is.

Previous studies on Cecily von Ziegesar's series Gossip Girl fail to explain the functionality of the series for the actual readers. Therefore, a discussion of the relationship between reader and text is necessary. By explaining from a literary perspective how reader and text interact, we can better understand why teen girls want to read the series and the exchanges that occur between the books and the readers. An exploration of how Gossip Girl relates to its series predecessors, like Nancy Drew, demonstrates how the popularity of Gossip Girl is not unique, but rather fits in with the established series pattern while receiving the same harsh criticism. As a result of analyzing the "bad" reputation Gossip Girl has earned, we can explicate how the series is currently seen to operate for the reader, questions left open when simply looking at series books historically. This exploration of the books as carriers of ideology examines how and if readers are invited to participate in a relationship with the text. However, simple reader-response theories only replicate a static relationship between reader and text. By also using a Deleuzo-Guattarian approach to the series, an understanding of how Gossip Girl acts as an "apparatus of capture" built on social conditions while still allowing the reader minimal agency for the channeling of energy/desiring flows can be found. These approaches work in conjunction in order to address the engagement readers experience with the Gossip Girl texts, which, in turn, help elucidate the phenomenon associated with von Ziegesar's books. / Master of Arts