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Not my fault: ministerial responsibility and the sponsorship scandal /McCleery, Shawn M. January 1900 (has links)
Thesis (M.A.) - Carleton University, 2007. / Includes bibliographical references (p. 128-132). Also available in electronic format on the Internet.
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Are the people listening to Government's good advice : source credibility in Government attributed social marketing messages : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Masters of Commerce and Administration /Millard, A. D. January 2010 (has links)
Thesis (M.C.A.)--Victoria University of Wellington, 2010. / Includes bibliographical references.
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Les adolescents et leur perception des messages antitabagiques selon un modèle de construction du sensBeaudoin, Nathalie January 1998 (has links)
Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.
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[en] POLITICS OF GOVERNMENT ADVERTISING: EVIDENCE FROM BRAZIL / [pt] POLÍTICA E PROGANDA: EVIDÊNCIA DO BRASILBERNARDO BARBOZA RIBEIRO 19 October 2017 (has links)
[pt] Usando uma base de dados inédita com informações sobre o gasto do governo federal brasileira com propaganda, nós lançamos luz sobre o comportamento de anunciantes do setor público a relação entre propaganda governamental e voto. Em particular, nós investigamos possíveis motivações políticas por trás da alocação do orçamento dedicado à propaganda governamental e seu impacto sobre voto. No espírito da literatura de distributive politics, primeiro nós calculamos a correlação entre gasto com anúncios por
entes públicos e votos no partido do governo no nível local. Em seguida, nós exploramos a variação exógena gerada pela cobertura de sinais de rádio para testar a hipótese de que o gasto com propaganda aumenta os votos recebidos pelo partido do governo. Nossos resultados sugerem que, ainda que resultados de eleições passadas prevêem onde no território o governo anuncia, os eleitores não parecem ser persuadidos pelos anúncios a votar em favor do partido no poder. / [en] Using a unique data set of central government expenditure on advertising in Brazil, we shed light on the behavior of public advertisers and the relation between government ads and voting. In particular, we investigate political motivations behind the allocation of the advertisement budget by the federal government and its impacts on voting. Borrowing insights from the literature of distributive politics, we first correlate ad money and votes for the government s party on the local level. Next, we exploit plausible exogenous variation on radio signal coverage to test if money spent on ads turn into votes for the government s party. Our findings show that although past presidential election outcomes predict where in the territory the government
places ads, voters do not seem to be persuaded by those ads to favor the party in power.
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