The Analysis of Logistic Distribution of Dispenser Net in Grocery at The Certain Company

abstract: This study was designed to influence consumer habits, specifically those relating to purchases of fruits, vegetables, and junk food. Previous studies have clearly shown the ineffectiveness of simply describing the health benefits of eating more fruits and vegetables (F/V). In contrast, this study aimed to change the result by changing the message: providing participants with insight into the hidden agendas of food companies and grocery stores, provide useful tips on how to include children when selecting F/V, and emphasizing the importance of parental modeling in regard to food purchases. Participants of this study were separated into two groups, the tour group and the education group. The tour group was guided through a grocery store where they learned about sales tactics and manipulations used by grocery stores and food companies to influence purchases. Education group participants were provided with an education session focusing on USDA and FDA handouts displaying current educational suggestions for increasing F/V consumption. Grocery store receipts were collected and analyzed to track the progress of both groups. The goal of the study was to identify a method of informing consumers that will produce a significant change in behavior. Increasing F/V consumption, even in relatively small amounts, would be an important step forward in improving the diet and overall health of Americans. This study was the first of its kind to measure purchasing patterns objectively (through analysis of purchase receipts, rather than personal opinion/evaluation surveys) and in a wide-scope retail environment that includes all grocery store purchases by participants. Significant increases or decreases in the amount of money spent on F/V, or the amount (pounds) of F/V purchased were not seen, however a small correlation (r = 0.133) exists when comparing the weight of F/V purchased pre/post intervention. Data from Food Frequency Questionnaires shows participants consuming significantly higher amounts of F/V post intervention (p=0.043). The tour group and education group experienced an average increase of 0.7 servings per day. Future interventions might benefit by extending their scope to include cooking demonstrations, in-home interventions, and education on healthy eating outside of the home. / Dissertation/Thesis / M.S. Nutrition 2013

Au-delà de replacer les transformations du paysage commercial alimentaire dans deux contextes urbains différents, cette thèse a pour objectif de montrer qu’à travers le renouvellement de l’appareil marchand de proximité dans les centres-villes, il est possible de mettre en perspective les évolutions plus générales de la ville contemporaine. Qu’elle soit considérée compacte (Saragosse), ou au contraire diffuse (Toulouse), celle-ci présente des points forts et des faiblesses qui révèlent la difficulté de trouver une fabrique idéale de la ville ou plus modestement de promouvoir une organisation commerciale plus qu’une autre. La proximité redessinée au spectre du temps laisse ainsi entrevoir des réajustements incessants qui initiés par les mutations des formes, des formats, et des règlementations restent surtout insufflés par les aspirations versatiles des chalands. Exogènes ou endogènes, mobiles ou «assignés à résidence», ils restent au final, les principaux artisans de la reconfiguration globale de la ville par leur façon d’entreprendre l’espace urbain en général, mais aussi les territoires du quotidien. L’observation des pratiques les plus banales, permettent alors de pointer les disparités socio-spatiales les plus stigmatisantes. / Commercial activities are key indicators of social and urban changes. Studying the evolution of grocery stores located in city centers, we concentrate our work on the geographic and social analysis of these commercial mutations in two different metropolitan areas. We compare and analyse these dynamics in Zaragoza (Spain), described as a compact city, and  in Toulouse (France), considered as a critical example of uncontrolled urban sprawl. The weaknesses, forces and sustainability (in a social and environmental way) of these two urban morphologies are confronted. The contemporary idea of impulsing a perfect urban model, in a sense where all part of cities would be "close" in space and time by controlling the location of commercial activities, emerge as another urban utopia. Even if national and local authorities produce planning documents to reduce commuting related to shopping, consumers habits explain the major part of the urban recombinations observed. Finally, using a common indicator such as grocery stores enhance the usual social and spatial segregation our urban societies have to deal with.

Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. Previous works have been carried on the competitiveness of the grocery retail market in Sweden, but these haven’t addressed the role of the CRP. Therefore, the objective of this thesis was to analyze the performance of the CRP offered by Ica, Coop, Citygross, Willys and Hemköp from a customer loyalty perspective. The discount store Lidl was also included although they haven’t implemented a CRP. The retailers included in our study covered approximately 93% of the market share in Sweden.   Data was collected through anonymous online surveys that included 12 questions addressed to households living in several Swedish cities. The online surveys allowed us to gather demographics data and info about CRP memberships, purchasing habits, customer loyalty, reward preferences, and customer awareness. In total 134 households replied the survey.   We found high store loyalty among the respondents. However, the strong preference for conveniently located stores indicated that most customers enroll in the CRP to take advantage of the repeated visits they already do to a certain store, which has a favorable location. In other words, we suspect customers become store loyal and then they enroll in the CRP. This attitude is masked as true loyalty but in fact it only implies a behavioral loyalty. Further deeper analysis shall be performed to confirm this finding.   We observed a clear increase of the customer loyalty (measured by share of wallet and purchase frequency) in respondents enrolled in CRP compared to not-enrolled counterparts. Households with children and households with high income had a greater tendency to participate in CRP and these two groups exhibited higher customer loyalty. Our results showed that the package of benefits and rewards offered by the CRP alone does not capture many customers into the CRP. Instead, customers looked for store location, quality and price as the appealing factors to enroll a CRP.   The survey results confirmed the dominance that Ica has over the Swedish grocery retail market. Further analysis combining level of expenditures and frequency of purchase showed that Lidl, Hemköp and Citygross performed quite similar within a group that does not capture great portion of the customer expenditure combined to a low purchase frequency. An output of our research showed that Lidl compete quite well with retailers that have CRP in place like Citygross and Hemköp, or on the contrary, that Hemköp with an advanced CRP does not attract customers sufficiently when compared to Lidl. An analysis based on the double jeopardy effect theory showed that Willys exhibits an “excessive loyalty”. This means, Willys had a higher frequency of purchase and level of expenditure than expected when compared against its market penetration level. Therefore, we identified that Willys overachieve results compared to the others retailers and also to Coop, its closest competitor. We concluded that a CRP with larger benefit scheme does not necessarily increases the customer loyalty to the store. Moreover, boosting CRP with multi-partnership programs that offer several experience rewards (spa, ski resorts, music events and travel tickets) could be inefficient for the grocery retailers since customers feel primarily attracted to immediate rewards related with groceries discounts.

The concern about the rising food waste has drawn the attention of policy makers around the world, from France banning supermarkets throwing away unused food, to a more global perspective, with the UN aiming to reduce food waste by 50% by 2025 (Hinckley, 2018; Valencia, 2016). As the concern about food waste increases - so does the concern about what role e-grocery will play in it. By reason of the decreasing sense of ownership of the product, it is likely that food waste will increase (Illyuk, 2018). It has been demonstrated that persuasive design is an efficient tool to influence users’ habits within e-grocery, but currently it is primarily used to influence purchases and subsequently waste more (Chu et al., 2014).  We believed that e-grocery showed potential to also be able to counteract the food waste with the help of persuasive design. This research therefore aimed to investigate if persuasive design could be used for more sustainable purposes; meaning to decrease food waste instead of inciting overconsumption. Using current e-grocery triggers from Chu et al. (2014), this research has repurposed them to pursue a more sustainable approach. The triggers (default personalisation, reminder, suggestion & expertise-credibility) performed within a design- oriented research. The aim was to use the prototype in affiliation with criteria, that would prove their effectiveness through critical perspectives of the literature.  A study was set up with 12 respondents, in which they were asked to navigate the prototype with tasks. After navigating the prototype, they were asked questions based of the criteria. Analysing and evaluating the empiric data with the criteria helped to conclude three triggers that could be useful within e-grocery to reduce food waste.

Consumer loyalty programs are a key marketing strategy implemented across multiple industries in the United States. A successfully implemented loyalty program can benefit both the consumer and the company. The purpose of this single case study was to explore strategies that grocery store managers use to successfully deliver consumer loyalty programs. The theory of planned behavior was used as the conceptual framework to guide the study. Semistructured interviews, guided by the theory of planned behavior, were conducted with 4 participants who had direct involvement with the delivery of the consumer loyalty program, in Ocala, Florida. Data were also gathered from loyalty program documents and from reviewing the grocery store chain website. Data were transcribed and coded via Yin's 5 phases of analysis to identify themes. Mobile technology, consumer involvement, and lack of social media applications were the prominent themes that emerged during data analysis. The study findings are of interest to grocery store managers because they provide information for use in increasing store revenue, consumer satisfaction, and cost savings for grocery store chains implementing successful loyalty reward programs. Implications for positive social change include positive community initiatives and cause-related marketing campaigns.

An analysis of four Utah retail selling areas was made to determine the changes in the market structure of the retail grocery industry of these markets. The study markets were Logan, Ogden, Salt Lake, and Provo-Orem. This study was an ex tension of the National Commission Food Marketing study of the retail food marketing industry. The major changes observed in the study markets were increasing population, dollar food sa l es, supermarket saturation leve ls and concentration ratios. The number of retail food outlets was decreasing. The barriers to entry in the study markets increased during the study period. There was substantial economic activity in the study markets during the study period. Several major chain food retailers entered and left the markets during the study period. Firm expansion in the retail grocery indus try was accomplished by both external means and internal means.

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This dissertation comprises of three essays that examine different aspects of e-commerce. Given that e-commerce is growing exponentially around the globe, these essays makes contributions to the literature that might continue to spur this growth.

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