This Master’s thesis is concerned in analysis of HR activities, which are doing in company S & K TOOLS spol. s r.o.. There is part of the thesis survey of employee satisfaction, which was done for foundation of employee opinions. There are some proposals how to improve HR activites, which was done on the basis of the analysis of HR activities and survey of employee satisfaction in the Master’s thesis.

This Master Thesis copes with current phenomenon - Corporate social responsibility and as a base it uses the Stakeholder theory. The Thesis continues with defining the concept of Corporate social responsibility in general and then devotes small part to present activities under Corporate social responsibility which aims mainly at external stakeholders of an organization. Nevertheless the core of this Thesis is an interconnection between Corporate social responsibility and human resources management which is later on examined from several different points of view and an overview of tools that work with this interconnection is given. It also describes employees from the stakeholder perspective, follows with investigating corporate social responsibility aspects within individual personnel activities in an organization and confronts them with real attitudes of Czech university students.

The theme of this thesis is "The system of personnel management in an organization." People are the most important source of businesses because it is human resource management as an important activity for the competitiveness of the organization. The aim of thesis was to analyze the system of personnel work in the selected company and suggest changes to improve. Company selected for this thesis comes from the engineering industry and is manufacturer and after-sales servicer of brakes for railway vehicles. The analysis was made on personnel department, labor costs and human resources practices. To the company were recommended proposals for changes, from the findings of the investigation, that would lead to the improvement of personnel management.

Denna studie syftar till att öka förståelsen för hur en HR-funktion med hjälp av olika HR-aktiviteter, kan främja implementeringsprocessens resultat före, under och efter en större organisationsförändring. Studien utgår från en kvalitativ metod med kvantitativa inslag och bygger på en abduktiv ansats. Insamling av primärdata bygger på semistrukturerade intervjuer och en enkätundersökning med medarbetare, förändringsledare, HR-funktion och ledning inom förvaltningen support och lokaler i Skellefteå kommun. Resultatet av studien tyder på att även om det finns en väletablerad HR-funktion inom organisationen, så återfinns barriärer som försvårar implementeringens senare del, där HR-aktiviteter har använts under förändringsprocessen. Studien kan därmed ses bidra till en djupare förståelse kring hur en HR-funktion tillsammans med HR-aktiviteter kan främja resultatet av större organisationsförändringar under hela processen. Vårt resultat belyser även att HR-aktiviteter kan ha en betydande roll för huruvida resultatet av en större organisationsförändring kan anses som lyckad eller ej. Vi ser därför att vårt resultat kan fungera som ett stöd för en ledning som har för avsikt att genomgå en större organisationsförändring med stöd från en HR-funktion. Vi ser också att studien kan fungera som ett hjälpmedel för chefer och ledning som utforskar möjligheten till att genomföra en större organisationsförändring med ett positivt resultat med hjälp av HR-aktiviteter. / Denna studie syftar till att öka förståelsen för hur en HR-funktion med hjälp av olika HR-aktiviteter, kan främja implementeringsprocessens resultat före, under och efter en större organisationsförändring. Studien utgår från en kvalitativ metod med kvantitativa inslag och bygger på en abduktiv ansats. Insamling av primärdata bygger på semistrukturerade intervjuer och en enkätundersökning med medarbetare, förändringsledare, HR-funktion och ledning inom förvaltningen support och lokaler i Skellefteå kommun. Resultatet av studien tyder på att även om det finns en väletablerad HR-funktion inom organisationen, så återfinns barriärer som försvårar implementeringens senare del, där HR-aktiviteter har använts under förändringsprocessen. Studien kan därmed ses bidra till en djupare förståelse kring hur en HR-funktion tillsammans med HR-aktiviteter kan främja resultatet av större organisationsförändringar under hela processen. Vårt resultat belyser även att HR-aktiviteter kan ha en betydande roll för huruvida resultatet av en större organisationsförändring kan anses som lyckad eller ej. Vi ser därför att vårt resultat kan fungera som ett stöd för en ledning som har för avsikt att genomgå en större organisationsförändring med stöd från en HR-funktion. Vi ser också att studien kan fungera som ett hjälpmedel för chefer och ledning som utforskar möjligheten till att genomföra en större organisationsförändring med ett positivt resultat med hjälp av HR-aktiviteter.

The name of the topic of this diploma thesis is The enterprise management with focus on personnel management in selected medium-sized enterprise. The main tasks of the thesis is to analyse the current situation of the enterprise management with focus on personnel management and to propose solutions to current problems and opportunities for improvement of the current situation. For analysis of the enterprise management and personnel management were used two research methods: a semicontrolled interview and a reseach method using questionnaires. The semicontrolled interview was applied to find out how management sees the current state of enterprise management and personnel management. The research method using questionnaires was applied to find out what would employees change to their satisfaction and to find out how employees see the current state of the personnel management. Altogether the employees are satisfied with the work. In general, the enterprise management and the personnel management in the selected enterprise can be evaluated as good and effective but with minor deficiencies. The management could be more open to change and respond to significant changes more quickly. To eliminate deficiencies were suggested the improvements of possibilities of proposing amendments by employees, to improve communication from the bottom up, support career development, training and staff development. For improving the atmosphere in the workplace and strengthening relationships was suggested organizing social event and sports day. Other proposed improvements in personnel management are more frequent appreciation of a job well done, streamlining remuneration by employee performance and ensure greater diversity of work tasks.

5 ABSTRACT There is fourteen ice-hockey clubs in the highest Czech professional ice-hockey league (called "Tipsport Extraliga"), but only two of them have a position of personalist in their organizational structure. This dissertation is aimed on the issue of HR operations administrated in terms of Czech professional sport organizations. On the bases of interviews with employees chosen from two Czech ice-hockey clubs I compare the execution of HR activities on the two clubs there is a special position for HR specialist, in the second one there is a leader or sport manager, who is executing the HR activities. There is also the analysis of HC Sparta Praha HR specialist position in the dissertation. In the special chapter there is the specification of HR processes executed in Czech ice-hockey clubs including processes aplicated in the past. Keywords: Personnel Management, HR specialist, HR activities, organizational structure, sports club, hockey club.

This thesis deals with the management of human resources in a selected company, with a special focus given to the development and management of the adaptation process of new employees. The main of the diploma thesis is to considerate the effectiveness of the adaptation process in the selected company. The thesis is divided into a theoretical and a pratical part. The theoretical part defines the basic concepts of the adaptation process and includes possible changes related to the process. The practical part introduces the selected company and its particular adaptation process. The process is further analyzed. Using a questionnaire survey, the emphasis is given to the opinions of new employees upon the adaptation process. As a conclusion, several improvement concepts of the adaptation process, based on the analysis of the results of the questionnaire survey, are suggested.

The diploma thesis deals with the topic of current trends in the process of recruiting employees in the organization. Recruiting employees is an important process for HR professionals and for the entire organization. Recruitment is classified as a personnel activity. First the diploma thesis characterizes personnel activities, especially the process of recruiting staff and the individual steps of the activity. Then the latest trends in the process of recruiting are presented, as the trend in the development of information technology is reflected in recruitment. The current era of digitization and development of information technology brings new conveniences and tools that can be used not only in the actual recruitment, but also in the next steps of recruitment. Attention is also paid mainly to the methods, partial methods and tools that are used in this area for individual methods. Significant attention is focused on building the employer's brand and at the same time personnel marketing. Personnel marketing is an important element for building an employer's brand and is key in the process of recruiting employees. Building an employer's brand is an essential activity for creating a good image and awareness of a potential candidate. Part of the thesis is a description of a research survey, which...

Det allmänna forskningsfältet om personalomsättning är nyanserat då det påvisar både positiva och negativa konsekvenser av personalomsättning. Samma forskningsfält inom konsultbranschen har däremot alltjämt brist på nyanserad forskning. I stället framställer det personalomsättning som negativt och fokuserar enbart på hur konsultföretag ska arbeta för att behålla anställda. Samtidigt är managementkonsultföretag i behov av numerisk och funktionell flexibilitet, där personalomsättning kan utgöra en del i att uppnå dessa. Även HR-aktiviteter har visat sig vara viktiga för konsultföretags flexibilitet och konkurrenskraft. Frågetecken uppstår därmed kring vilka HRaktiviteter som bidrar till managementkonsultföretagens flexibilitet, samt huruvida personalomsättning i managementkonsultföretag egentligen är så negativt som forskningsfältet i branschen menar. Studiens syfte är att skapa en djupare förståelse för hur personalomsättning påverkar numerisk och funktionell flexibilitet i managementkonsultföretag. För att förstå detta ämnar studien även till att undersöka vilka HR-aktiviteter som bidrar till numerisk respektive funktionell flexibilitet. Detta med en förhoppning om att generera en nyansering till konsultbranschens forskningsfält, som idag inte antar en nyanserad syn på personalomsättning. Studien är en kvalitativ flerfallstudie där empiriskt material har insamlats genom semistrukturerade intervjuer med partners och chefer från sju managementkonsultföretag i Sverige. Studien tar avstamp i ett hermeneutiskt vetenskapligt synsätt och med en iterativ ansats. Slutligen har den empiriska datan analyserats genom en tematisk analysmetod. Personalomsättning påverkar managementkonsultföretags numeriska och funktionella flexibilitet positivt, då det bland annat möjliggör ett lämpligt antal konsulter med högkvalitativ kompetens i företagens karriärstegar. Numerisk och funktionell flexibilitet påverkas dock även negativt av personalomsättning då det komplicerar för managementkonsultföretagen att möta efterfrågan samt att viktiga nyckelkompetenser går förlorade. Det onyanserade forskningsfältet om personalomsättning i konsultbranschen framställer därmed inte en helt korrekt bild av verkligheten. I stället kan konstateras att det nyanserade allmänna forskningsfältet om personalomsättning är mer applicerbart för denna studie. Slutligen, de HR-aktiviteter som bidrar till numerisk och funktionell flexibilitet i managementkonsultföretag är arbetsgivarvarumärke, rekrytering, utbildning samt exit-hantering. / The general field of research on employee turnover is nuanced as it demonstrates both positive and negative consequences of employee turnover. The same field of research in the consulting industry, on the other hand, still lacks nuanced research. Instead, it presents employee turnover as negative and focuses only on how consulting firms should work to retain employees. At the same time, management consulting firms need numerical and functional flexibility, where employee turnover can be a part of achieving these. HR activities have also proven to be important for consulting firms' flexibility and competitiveness. Question thus arises as to which HR activities contribute to the flexibility of management consulting firms, and whether employee turnover in management consulting firms is as negative as the research field in the industry believes. The purpose of the study is to create a deeper understanding of how employee turnover affects numerical and functional flexibility in management consulting firms. To understand this, the study also aims to investigate which HR activities contribute to numerical and functional flexibility. This with a hope of generating a nuance to the consulting industry's research field, which today does not adopt a nuanced view of employee turnover. The study is a qualitative multiple-case study where empirical material has been collected through semi-structured interviews with partners and managers from seven management consulting firms in Sweden. The study is based on a hermeneutic scientific approach and with an iterative approach. Finally, the empirical data have been analyzed using a thematic analysis method. Employee turnover has a positive effect on management consulting firms' numerical and functional flexibility, as it enables, among other things, a suitable number of consultants with highquality competence in the firms' career ladders. However, numerical and functional flexibility is also negatively affected by employee turnover as it complicates for management consulting firms to meet demand and that important key competencies are lost. The nuanced research field on employee turnover in the consulting industry thus does not present a completely correct picture of reality. Instead, it can be stated that the nuanced general research field on employee turnover is more applicable for this study. Finally, the HR activities that contribute to numerical and functional flexibility in management consulting firms are employer branding, recruitment, training and exit management.

Building an attractive workplace image, companies can attract and retain qualified employees. According to several research papers, some workers, especially young generation, prefer organizations with a prestigious employer brand and a positive social impact. The master thesis is focused on corporate social responsibility (CSR) as part of employer branding and its application within a human resource management system. The thesis is based on the assumption that the rising generation of workers considers socially responsible behaviour of companies as one of the factors of employer's attractiveness. The aim of the thesis is to analyze attitudes and preferences of selected representatives of generation Y regarding corporate social responsibility. The quantitative analysis is focused on the view on CSR by Charles University students of Faculty of Arts and employs an online questionnaire for data collection. Key words: employer branding, corporate social responsibility, CSR, stakeholder theory, employer's attractiveness, generation Y, HR marketing, HR activities