This thesis aims to allow the meanings engendered by various black hairstyle choices to emerge as discursive texts with which to further explore issues of black identity in post-apartheid South Africa. It seeks to identify what, if any, new discursive spaces and possibilities are operational in the post-apartheid capitalist context, and how identities are moulded by, and in tum, influence these possibilities. Operating within a discourse analytic approach, this research did not intend to establish fixed and generalisable notions of identity, but by unpacking the discursive baggage attached to historically loaded subjectivities it is concerned with reflecting identity as an ongoing and reflexive project. Entailing a diverse selection of texts, the analysis includes self-generated texts (stemming from interviews, a focus group and participant observation), and public domain texts (stemming from online and print media articles). Chapters 5 - 9 constitute the textual analysis. Using a consumer hair care product as a text, chapter 5 serves as an introduction to discourses surrounding black hair as a variously constructed object. This focus is concerned, more specifically, with the construction of black hair as a 'natural' object in chapter 6. Chapter 7 examines black hair gemonies and the " problematic classification and de/classification of class and consumer identities. Discourses pertaining to the construction and positioning of gendered and sexual subjectivities are explored in chapter 8. Finally, chapter 9 is concerned with the operations of discourses as they function to construct essentialised or hybrid conceptions of identity. The implications for black identity construction in post-apartheid South Africa are discussed in chapter 10 alongside a deconstruction of the research method and researcher positioning.

South Africa is a country of diversity, culture and various identities; and beneath this diversity, lays the complexity of defining and owning a space for oneself. This study was motivated with the intention to understand Black women’s representations in South Africa as well as the social interactions evident in the relationship between a Black woman and her hair. Literature elucidates on the historical richness of representation for Black people as well as the contemporary relevance of representation for Black women in particular. Furthermore, beauty discourse extends beyond the merely corporeal and finds meaning in historical, political, and circumstantial frames of thought. Eight semi-structured interviews were conducted with Black women. These interviews generated three discursive themes – hair and politics, hair and media and finally, circumstantial self-representation. Exploring these themes revealed that hair, as a projection of the self, is constantly redefining itself and its meaning in a progressive social culture. Furthermore, women assume agency and a degree of importance and identity from the hairstyles they choose to wear on a daily basis. / Psychology / M.A. (Psychology-Research Consultation)

South Africa is a country of diversity, culture and various identities; and beneath this diversity, lays the complexity of defining and owning a space for oneself. This study was motivated with the intention to understand Black women’s representations in South Africa as well as the social interactions evident in the relationship between a Black woman and her hair. Literature elucidates on the historical richness of representation for Black people as well as the contemporary relevance of representation for Black women in particular. Furthermore, beauty discourse extends beyond the merely corporeal and finds meaning in historical, political, and circumstantial frames of thought. Eight semi-structured interviews were conducted with Black women. These interviews generated three discursive themes – hair and politics, hair and media and finally, circumstantial self-representation. Exploring these themes revealed that hair, as a projection of the self, is constantly redefining itself and its meaning in a progressive social culture. Furthermore, women assume agency and a degree of importance and identity from the hairstyles they choose to wear on a daily basis. / Psychology / M.A. (Psychology-Research Consultation)