In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. This attitude is then subsumed into the pentad and the physiological connection is diminished, but attitude is given an important function as a connective between action and motion. The later Burke reinstates attitude as central to his theory of symbolic action, reconnects it to the physiological and includes it in the Pentad with parsimony-inducing effect. The attitude is then found to aid rhetorical analysis and show promise in being able to help analyse expressions not wholly in the realm of the conscious, be they in the form of a Bourdieu social practice or barely conscious rhetorical markers in conversation.

Farmers markets play an important role within the local food system and the short food supply chain (SFSC); they promote economic development by connecting vendors, people, and community. While the number of farmers markets has increased dramatically since 1994, many markets fail, and it is unclear why. Little is known about the influence of leadership practices on the success and decline of farmers markets. This qualitative case study explored the influences of farmers market leadership and asked the question: How does leadership influence factors contributing to success and failure of farmers markets? The first objective explored patterns and trends contributing to the success and failure of farmers markets. The second objective analyzed farmers markets through the lens of leadership. The study explored findings through application of Jackson et al.'s (2018) Leadership Hexad, developed to help examine leadership within social enterprises. Adaptive leadership (Heifetz et al., 2009) and good-to-great leadership principles (Collins, 2011) provided additional depth and connections to multiple leadership perspectives. The study may be of interest to people involved in leading and working with social enterprises, such as farmers markets. Findings revealed surging operational changes, strong support of the short food supply chain (SFSC), and the need for stabilizing forces, such as a stable location and municipal support. The six lenses of Jackson et al.'s Leadership Hexad—person, position, process, performance, place, and purpose—generated additional findings. Topics include the influences of vendors, champions, and partnerships; the role of managers in supporting the community and entrepreneurship; the ambiguity of ownership when referring to farmers markets; planning for succession; surviving the startup phase; professionalizing farmers market management; co-constructing leadership with the community and vendors; evolving the purpose; and leveraging the purpose of farmers markets within the local food system. The recommendations for future practice include a professional development leadership pipeline oriented to actors in social enterprises, especially farmers markets. / Master of Science in Life Sciences / Farmers markets play an important role within the local food system and the short food supply chain (SFSC); they promote economic development by connecting vendors, people, and community. While the number of farmers markets has increased dramatically since 1994, many markets fail, and it is unclear why. Little is known about the influence of leadership practices on the success and decline of farmers markets. This qualitative case study explored the influences of farmers market leadership and asked the question: How does leadership influence factors contributing to success and failure of farmers markets? The study used three leadership theories or frameworks for exploring farmers market leadership. The study may be of interest to people involved in working with social enterprises, such as farmers markets. Findings revealed surging operational changes, strong support of the SFSC, and the need for stabilizing forces, such as a stable location and municipal support. Additional topics include the influences of vendors, champions, and partnerships; the role of managers in supporting the community and entrepreneurship; the ambiguity of ownership when referring to farmers markets; planning for succession; surviving the startup phase; professionalizing farmers market management; co- constructing leadership with the community and vendors; evolving the purpose; and leveraging the purpose of farmers markets within the local food system. The recommendations for future practice include a professional development leadership pipeline oriented to actors in social enterprises, especially farmers markets.

This thesis explores the distribution of Hexad player types present within game development students currently studying at the University of Skövde. The study isgrounded in self-determination theory and previous player typology studies. Data was gathered through a survey distributed through email and posters to the students at the university. A total of 78 participants were recruited for the survey through that method. The data gathered was analyzed and some differences were made evident between different disciplines. Additionally, the participants' motivations for playing games were explored where trends pointing towards students analyzing games for personal interest was found. However, this would have to be further explored to conclude fully.

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Gamification is a modern concept that makes physical and digital activities engaging and enjoyable just like games. Game elements are added to mobile applications for user retention and engagement. One of the dark sides of gamification i.e., addiction is explored in this novel study in the context of mobile application design. It uses a mixed-method approach to lay the foundation of the relation between gamification and Smartphone Addiction, which is critically explained in a limited literature review using existing theories and studies on gamification. Interviews with behavioral experts confirm the psychological aspects of the research. The study also identifies game elements that contribute to smartphone addiction by a survey analysis of 269 participants. Results reveal Scrolling and Tapping as most addictive game elements. Some elements also show a statistically significant relationship with daily smartphone usage in hours. There are many effective applications of gamification, and in the context of mobile application design, it indeed helps to increase user engagement, however, there is an ethical need to reflect on what the exaggerated form of this engagement can lead to. As future research, a longitudinal study and experiments are suggested to find out this relationship with the use of empirical data.