The ocean covers more than 70% of the earth¡¦s surface. Taiwan is surrounded by the sea. The defense of the coastal areas and territorial waters depends on the navy, and the navy must make use of various types of warships to exercise command of the sea and safeguard marine peace. With the development of science and technology, weaponry today is more complicated. In order to meet the demand for fighting, warships have higher particularity and complexity than commercial ships. So during the construction of warships we must control the quality of shipbuilding, and guarantee that every performance of a warship can match the demands of fighting, and reach the best result of fighting applications. Based on the government policy of "domestic construction of warships", and the downsizing program of the military. This thesis will start from documented discussions, according to the characteristics of warships¡¦ construction, and adopt the Analytic Hierarchy Process (AHP) to exploit multi-estimate criteria models of the naval supervisors and the shipyard operation system. Then calculate the weights of all the characteristics and use the Quality Function Deployment (QFD) to build up the house of quality. This study will combine the theoretical and actual experiences to discuss the relation between the demands of the customer (navy) and the shipyard operation system. Several recommendations have been made in order to improve overall performance of the domestic construction of warships. We hope that domestic shipbuilding corporations can do long-term planning and investment on the construction of warships. The navy can also perform warships¡¦ construction frugally and independently. In this way, the navy and the domestic shipbuilding corporations can understand each other better and get the best benefits.

For studying the global cities famous for music, this Thesis classifies them according to four areas: Music Symbol, Music Landmark, Music Festival and Music Tradition, respectively. And then extract the successful factors for Kaohsiung city marketing use from four cases¡¦ definition, development, the role of government and business model. This study also survey music resources using Due Diligence method in Kaohsiung city. And then generalize some suggestions from comparing and analyzing some potential music resources between Kaohsiung city and the global case. Finally, this study examines all suggestions by interviewing related experts using AHP method.

The applications of mobile phone provide limitless convenience to people¡¦s life. 3G mobile phone provides a great contribution to communications due to wide range bandwidth. 3G mobile phone is able to economize on communicating time and space. Therefore, it plays an important role in the currently mobile market. In addition the governments have devoted much resource on 3G mobile learning as the hardware and software. The study aims to examine the female consumers of 3G mobile phone and consider the market of mobile phone industry, mobile phone technology and further development of mobile phone. Related literatures are sourced from the develop background of the current mobile market, demand of the mobile phone market and consumer characteristics in order to filter out the priority setting of those six categories as follows: network connection, hardware design, safe internet, business model and the mobile service of convenient and appreciations. Beside this, it also presents that the priority setting might change as a matter of time. Research method is Analytic Hierarchy Process (AHP). In the project, questionnaire results provide the bulk of the data, with the interviews intended to provide a more contextual element to the work. The questionnaire was developed and sent out to female consumers of 3G mobile phone; and the interviews were carried out with some professors of 3G mobile leaning. The results of this study suggested that the main female consumers of 3G mobile phone are young ladies who have higher education and these consumers need to receive a lot of information to help them handle works. In addition it can help them to develop the commutations. In other words, 3G mobile phone can bring more convenient in life and work. Meanwhile, the key point to promote the 3G mobile phone is the service of applications; especially the service refers to the characteristics of 3G mobile phone. For female consumers, service design should focus on female characteristics of life and special demands. For example, the service of fixing and tracking design is better for married women who have children; the service of providing life information is suit for young business ladies. After developing the service of applications, users will be used to 3G mobile phone. Then, it could be successful to expand the 3G mobile phone market of the female consumers.

Educational polices have been changing ever since 1993. With low birth rate and more and more cram schools, the competition in the field of cram school business has become even more intense. Hence, how to elevate the management and efficiency of operating a cram school so as to maintain its competitiveness and sustainability is the top priority for cram school runners. In this study, I adopted case study method, by studying the Ping-tong branch of Tung-hsin educational enterprise alliance. I observed and probed into the current status of its operation, analyzed the conditions of its location with SWOT, examined its marketing strategies tactically, and assayed each of the four divisions in AHP while adopting the case into balance scorecard. The result was as follows: through the analysis of SWOT, the studied case is in an advantageous position for having operated for years; however, now it is also threatened by ever-changing educational policies and low birth rate. After interviewing and discussing with the management as well as the staff, I set a goal for each division in the balance scorecard --- financial affairs, customers, interior procedures, and growth. Afterwards, the ¡§Strategy Map¡¨ of the studied case was drawn by connecting the strategy goals with potential causes and efficiency. Eventually, through the introduction of questionnaires that involve Analytic Hierarchy Process (AHP), five conclusions were made: I.Under the consideration of the balance scorecard and working capital, the financial division of using valid estate and monitoring cost strictly is the top priority to attend to. II.Under the consideration of financial affairs, the first priority to attend to is capital. While increasing market share and elevating profits, operators pay a lot more attention to controlling the capital. III.Under the consideration of customers, the first priority to attend to is outstanding counseling efficiency. Distinguished counseling efficiency can help cram schools obtain trust from parents and public praises. IV.Under the consideration of interior procedures, the first priority to attend to is great teaching materials. Teaching material is not only a tool but also the image of a cram school. Great teaching material can help boost competitiveness. V.Finally, under the consideration of growth, the first priority to attend to is enthusiastic staff. The most significant things are allowing lecturers and staff to learn and interact with one another, encouraging the staff to participate in the operation, and giving them sufficient space to express their ideas.

Tourism is an important economic activity in our country as it is all around the world. It is also defined as an industry which is related to other economical sectors. Therefore, governments need to manage, develop and market the tourism facilities so that tourism industry can help economical growth effectively. Tourism planning means to manage large amount of data. Therefore, it is desirable to integrate Geographic Information Systems and also Remote Sensing to planning. The aim of the thesis is to define how to increase the contributions of GIS for site selection purposes for new tourism types. The case study is chosen as Bodrum Peninsula that is the hearth of Turkey in tourism sector. The fast and unplanned tourism development is causing some problems in nature, transportation, social and technical infrastructure of Bodrum. Summer houses, hotels, holiday villages are built up increasingly, so a huge difference occurs between winter (97.000) and summer (1.500.000) populations, which produce one of the reasons for problems. In this study, new tourism types, which are camping, caravanning, grass-skiing, site-parachuting and biking activities, are suggested in Bodrum Peninsula. Site selection process for these types is performed according to the requirements defined by the Youth and Sport Association. Slope, aspect, and proximity analyses are performed in order to find the suitable areas for each tourism type. Then, analytical hierarchy process technique is used to give weight to each criterion to emphasize their effects. Finally, site selection results are compared with the environmental plan.

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At present, enterprises adopt global production and marketing strategy to reinforce their competitive advantages. In addition, they tend to search suitable places for establishing global logistic distribution centers. An international harbor with good geography, cost advantage, and complete facilities, will be attractive for those enterprises to set global logistic distribution centers. The Kaohsiung Harbor is the third largest container transport in the world. However, the global logistics is operated at the beginning stage. To match the developing plans of the government's global logistics, this exploratory study is designed to develop a strategy for the global logistic distribution center in Kaohsiung Harbor with Delphi Method and Analytic Hierarchy Process. Through literature review and two rounds Delphi Questionnaire, we find five evaluating criteria (operating efficiency, administrative efficiency, tax incentive, infrastructure and logistic professions) for positioning the Kaohsiung Harbor in global logistics. Five major functions including transit shipment, container consolidation, distribution, simple processing and warehousing are inducted. Three alternatives for global logistic distribution center are centralized, decentralized, or mixed type. Major findings of this study are as follows: 1.Centralized global logistic distribution center is the best type for Kaohsiung Harbor. 2.The priority of the major functions for a centralized global logistic distribution center in orders is simple processing, distribution, warehousing, container consolidation, and transit shipment. 3.The criteria for evaluating centralized global logistic distribution center in orders are administrative efficiency, operating efficiency, tax incentive, logistic professions and infrastructure. According to the results, researcher offers a strategy for developing global logistic distribution center in Kaohsiung Harbor.

ABSTRACT Land resources are the foundation of national development. The land resources in Taiwan in limited, and with the population growing as well as rapid economic development, the demand for land increases, resulting in overload of land uses. In addition, due to lack of appropriate allocation of land resources to development and of comprehensive planning, the current uses of land resources do not appear reasonable. In order to put national policy into practice, enhance efficient use of land resources, and complement national socioeconomic development, under the guideline of equity distribution of land rights (efficient use of land and equity distribution of land benefits, the government crafts land comprehensive plans and encourages private sectors to provide land and capital, to collaboratively participate in public investments to achieve the goals of national policy. In view of the current institution of land use development, development overrides planning in land use systems, focusing on pursuing of efficiency. In the long run, this practice is confined by inflexibility of zoning, failing to fit the need of socioeconomic development. There is a need for a policy of planning leading development to solve various land use problems. In many land use development cases, the government should make choices, i. e., in developing land, alternatives must be considered. The research explores the meaning and use of multi-attribute decision making techniques and decision analysis, explains through several development measures the basic theories and characteristics for comparisons, and establishes development orientations and policies issues for cross-national examinations of land development experiences and practices. Based on the analytic hierarchy process, the research conducts a questionnaire survey of experts and scholars to evaluate land comprehensive development measures. The findings from the research are as follows: 1.National land development should balance among ecology, living, and production. 2.Planning leading development should be the land use policy to achieve the goals of urban planning. 3.The goals of land comprehensive development should be grounded on urban comprehensive development. 4.Factors that affect land development include citizens¡¦ rights, construction effects, financial burden, and market demand, which in turn have significant influence on solving urban and regional development. 5.According to the survey, with respect to achieving the goal of urban comprehensive development, the ranking of the weights of the factors in Item 4 is construction effects, citizens¡¦ rights, market demand, and financial burden. 6.The result of the evaluation suggests that to achieve urban comprehensive development, the ranking is zone expropriation, development permit, urban renewal, and urban land consolidation.

The body-mind deterioration induced by speedy life style and working pressure is a common problem to the people in modern society. So it becomes more and more popular to take good care of one¡¦s health by exercising, which also promotes the development of professional sport and leisure business, for example, the aerobics club. But due to the economic depression, decrease in national income, and the impact of card debt, the operating conditions of many famous aerobic clubs are getting severe, even some of them close down. Therefore it is important to find the key success factors to manage aerobics clubs, so as to increase the probability of successful operation. The present study starts from collecting the relative references of sport and leisure business, aerobics, theory of decision-making management, and key success factors as well as their relative weighting. Then a Habitual Domains (HD) theory which is suitable to the characteristic of aerobics business is selected to analyze the key success factors. A multi-object decision-making method- Analytic Hierarchy Process (AHP) is also implemented to analyze the two questionnaires filled by professionals. Finally, the Expert Choice 2000 code is used to analyze the importance of key success factors and perform weighting calculation. Through the empirical analysis, the top priorities of key success factors of aerobics club operation are obtained, including the professionalism of coach, quality of service and software/hardware equipment. The operator of an aerobics club can follow the importance of priorities discussed in the present study to set up his own competitiveness, and then the aerobics club is assured to run permanently.

Always the integrated steel plant, invests hugely, produces many kinds of steel grade, makes the procedure heavy and complicated, with high capital and skill-intensive, the products need to enter the domestic and international markets via severe competition, does not have monopolizing nature. On the initial stage of founding the factory, there are three developing criterion ,such as: rationalization in management¡Bmanaging computerization and production automation. The internal process of the integrated steel plant is a big supply chain system. In order to implement the close integration among ¡§producing, sale and demand¡¨, promote the process efficiency of whole company and break through the inertia that has thinking, China steel established a task force to implement the SCM system specialized in sales based on the existing production and marketing system and homework platform infrastructure in 2004. The purpose of this project are: on the premise of improving customer satisfaction, create mechanism of ¡§operation of producing and selling in good order¡¨, and offering via SCM with depth, broadness, transparency mechanism in coordination with operation, can promote adaptability to changes internally while facing the complicated and fast change of the internal and external environments, can be satisfied with customer's demand fast externally, let supply chain have a competition advantage entirely. This research is to analysis and study the critical success factors for implementing the SCM system of the integrated steel plant in CSC¡¦s case. This research applied Analytical Hierarchy Process (AHP) method to find out the critical success factors (CSF) from five constructs and twenty impact factors through AHP Questionnaire answered by four kinds of personnel. By statistical analysis, we find out the top six impact factors include: (1) Cognition and support, fully authorizing of the high-order executive, (2) Keep positive interdynamic cooperation with the users, (3) Setting-up and participation of the internal common understanding, (4) The system is designed to be in conformity with the environmental change of trends, (5) Plan and execution that will be supplied in the supply chain management system are combined, feedback and revise each other to improve plan exactness, (6) Build the sharing platform for supply, demand and managing information.