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by Cissy C.S. Chan. / Questionnaires in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references. / Chapter CHAPTER 1 --- BACKGROUND --- p.1 / Chapter 1. --- The Oral Health Care Delivery System in Hong Kong / Chapter 2. --- The Hong Kong Oral Care Aids Market / Chapter 3. --- Oral Health Education in Hong Kong / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.11 / Chapter 1. --- Hong Kong Survey of Adult Oral Health1984 / Chapter 2. --- "Satellite Surveys by Students of the Faculty of Dentistry, University of Hong Kong" / Chapter 3. --- Tracking Study for HKDA Advertising Campaign1991 / Chapter 4. --- An Analytical Study on the Factors Affecting the Demand for Dental Care Hong Kong / Chapter 5. --- J & J Tracking Study 1991 on Toothbrushes / Chapter 6. --- J & J Tracking Study 1992 on Mouthwash / Chapter 7. --- J & J In-house Survey on Plaque Understanding and Mouthwash Usage1992 / Chapter 8. --- Psychology of Dentistry / Chapter CHAPTER 3 --- STATEMENT OF OVERALL OBJECTIVES --- p.25 / Chapter CHAPTER 4 --- METHODOLOGY --- p.28 / Chapter CHAPTER 5 --- RESEARCH FINDINGS --- p.30 / Chapter 1. --- Findings from Qualitative Research / Chapter 2. --- Finding from Quantitative Research / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.58

Thesis (M.S.)--James Madison University, 2009. / Includes bibliographical references.

Source: Masters Abstracts International, Volume: 47-06, page: 3500. Adviser: Kim Waller. Includes bibliographical references.

Darbo tikslas – įvertinti vartotojų lojalumą „Tena“ prekiniam ženklui. Darbo uždaviniai: 1. išanalizuoti „Tena“ higieninių priemonių ir odos valymo bei priežiūros priemonių vartotojų elgseną jų lojalumo šiam prekiniam ženklui aspektu. 2. įvertinti respondentų lojalumą „Tena“ higieninėms priemonėms bei odos valymo ir priežiūros priemonėms. Metodai: tyrime buvo naudojama anketine apklausa atlikta interviu būdu. Respondentai buvo apklausiami Lietuvos vaistinių tinkluose „Tena“ higieninių priemonių prezentacijų metu. Tyrimo metu buvo apklausta 200 respondentų, bet buvo analizuoti tik 163 (81,5 proc.) respondentų duomenys. Anketiniai duomenys buvo apdoroti ir analizuojami naudojant statistinį duomenų analizės paketą SPSS 9.0. Rezultatai. Dauguma (80 proc.) respondentų teigė, jog „Tena“ produkcija yra kokybiška, 73 proc. patogi dėvėti, 72 proc. nurodė didelį pasirinkimą, 55 proc. nurodė, kad jas lengva naudoti, bet tik 12 proc. nurodė, kad jos pigios. 22 proc. respondentų rinkosi 0,5 lašo „Mini Magic“ įklotus, kas antras (52 proc.) vartojo “Slip“ sauskelnių rūšis. Du trečdaliai (65 proc.) vyrų vartojo sauskelnes, o 45 proc. moterų vartoja įklotus, 14 proc. moterų sauskelnes (²=95,5, p=0,0001). Vyresnio amžiaus respondentai dažniau rinkosi sauskelnes, o jaunesnio – įklotus (c²=123, p=0,0001). „Tena“ higieninių įklotų pasirinkimas priklausė nuo vartotojo sveikatos būklės, susijusios su šlapimo nelaikymu (turintys pastovų šlapimo nelaikymą naudoja didesnio sugėrimo laipsnio... [toliau žr. visą tekstą] / The aim of the work– to evaluate the loyalty of the users for “Tena” trademark. The tasks of the work: 1. To analyze the behaviour of “Tena” hygiene products and “Tena” skin cleaning and care products users according to their loyalty to this trademark. 2. To evaluate the loyalty of the responders to the “Tena” hygiene products and skin cleaning and care products. Methods: there was a questionnaire used in the research and the answers were collected by interviewing. The respondents were questioned in the pharmacies in Lithuania during the presentations of “Tena” hygiene products. There were 200 respondents questioned in this research. The data was processed and analysed using a statistical data analysis packet SPSS 9.0. Results. Most of the respondents (80 percent) stated that “Tena” production is a good quality one, 73 percent – comfortable to use, 72 percent noted a variety of choice, 55 percent noted it is easy to use and only 12 percent stated that production is cheap. 22 percent of the respondents chose “Mini Magic” 0.5 drops pads; every second (52 percent) used “Slip” type diapers. Two thirds (65 percent) of men used diapers, 45 percent of women used pads, and 14 percent of women used diapers (²=95,5, p=0,0001). Elder respondents chose diapers more often, and younger age ones – pads (²=123, p=0,0001). The choice of “Tena” hygiene products depends on the user’s health related with enuresis (the ones with regular enuresis use the products of higher absorption level... [to full text]

Thesis (M.S.)--University of Michigan, 1971.

Thesis--University of Turku, Finland, 2003. / Added t.p. with thesis statement inserted. Includes bibliographical references.

Thesis--University of Turku, Finland, 2003. / Added t.p. with thesis statement inserted. Includes bibliographical references.

Thesis (M.S.)--University of Michigan, 1971.