The implementation of the National Health Insurance System in 1995 effected severe repercussions in the medical environment. Provisions defined under the new law saw to the incorporation of market prices of and volume of the medical service into management, creating a consequential stiff competition among medical institutes. Moreover, the increasing self-awareness of the public and widespread information through the Internet had put the medical institute staff under greater pressure, work anxiety, and fatigue. To some extent, the problem resulted in the resignations and permanent career changes of medical employees; these turnover tendencies resulted in a serious professional manpower shortage in the medical industry. Hence, the objective of this paper is to understand the impact of the job anxiety of medical institute staff on their satisfaction levels and turnover intention, and verify through the moderating effect of perceived organizational support whether job anxiety may affect the job satisfaction and turnover intention of the staff. This paper conducted a case study on the staff of a regional teaching hospital. Data were gathered through a questionnaire survey. A total of 851 questionnaires were distributed and 566 were recovered; valid questionnaires numbered 564. The empirical analysis revealed the following findings: 1.A significant difference was noted in the basic personal traits of the medical institute staff in the various research variables. 2.Job anxiety of the medical institute staff had a significant negative correlation with the job satisfaction. 3.Job anxiety of the medical institute staff had a significant positive correlation with the turnover intention. 4.No moderating effect was noted on the correlation between the perceived organizational support of medical institute staff and their job anxiety and job satisfaction. 5.No moderating effect was noted on the correlation between the perceived organizational support of medical institute staff and their job anxiety and turnover intention.

The research objects are Tickets Group Buying Websites, to explore the correlation between Perceived Risk and Purchase Intention, including website trust and perception of price. The main purpose is to investigate consumers' tickets group buying behavior, and to understand the consumers' perceived risk interactions with perceived price, trust in tickets group buying, and the impact of people¡¦s purchase intention. This research takes the questionnaire survey; we collect total 301 available samples. Use percentage, average, correlation analysis and regression analysis. The study result indicated that main consumer in ticket group buying are women; the major consumer age groups is 19-29 years old, their income per month is bellow fifty thousand; and most of consumer who lives in northern area in Taiwan. The main reasons that people who willing to use ticket group buying are cheapest price and easy to buy. The key reasons people who do not buy ticket group buying are using time limit and lower service quality. In this research, we found that when consumer has higher website trust, the perceived risk will be weaken; besides the purchase intention will be strengthen. The trust has significant effects on consumer¡¦s purchase decision in ticket group buying. This study also founds that consumer have lower perceived price having higher perceived risk and having lower purchase intention.

Over the past decade, the ratio of annual official listing in Taiwan between used cars and brand-new cars is 2:1, to show that car users increase the acceptance for used cars, also show that the market of used car in Taiwan will be expect with car dealers. However, there exist an asymmetric information situation in used car market for a long time, and it also the primary concern with consumers. Recently year, local used car dealers provide the certified system with used cars, through over hundred standardized inspections to certify the used car. Used car dealers expect to decrease the purchase risk with the concept of service innovation, and enhance the confidence in the minds of consumers. In this research, service innovation will compare with perceived risk-six dimensions from Peter & Tarpey in 1975. The goals of this research are find the mediator effect within service innovation, perceived risk and purchase intention, and the relationships between service innovation and purchase intention in certified used car market. Samples of 158 collected through questionnaire survey, verified the hypotheses by description statistics and regression analysis. The results showed that have the significant relationship between service innovation, perceived risk and purchase intention in certified used car market, moreover, the three variables did have the partial mediator effect. Base on the results, the suggestion for certified used car dealers as followed: dealers should provide multiple innovative services with customers, to decrease the perceived risk and enhance the purchase intention in the future.

¡@In pace with the digital service development and technology expansion, the traditional media environment is in a transformation period. Along with the innovation of mobile reading, there is coming an emerging trend, digital mobile reading in the entire world. Therefore, it is clear that print media is toward to the digital convergence trend. ¡@ ¡@It is iPad, first launch tablet in 2011. Apr., contributed to the highest tablet market share among all for Apple Inc. In the future, tablet is going to be a kind of innovative and leading media tools. For that reason, there are plenty of traditional print media companies plan to launch iPad applications. Then, print media not only becomes the potential novel media technology but also leads the trend of print media transformation. However, print media application at present is still in the primary stage. It is still waiting for market test that print media application could be the main stream or not, in the coming future. ¡@¡@This research, on the basis of Rogers¡¦ ¡§Diffusion of Innovations,¡¨ investigates and analyzes the print media applications. Also, setting United Daily News iPad Application as an example, it is focus on the relationship among the features of the early adopters, demographic variables, perceived characteristics of innovations, lifestyle and the willing of print media applications intension. Through the collaboration between academy and industry, UDN. COM, it is 396 effective samples after collecting that distributes to United Daily News iPad Application and UDN. COM. (digital information area) ¡@¡@The result shows that the profiles of the early adopters using United Daily News iPad Application are middle-aged males, well-educated and high income. It is demographic variables, perceived characteristics of innovations and media usage behavior that significantly impact on the willing of print media applications intension. Further, the lifestyle prototype, much closer to sophisticated and fashionable, life expansionists and preference for foreign products, owns superior adoption intensions to United Daily News iPad Application.

The purpose of this study is to explore the possibilities of the retirees or future retirees group who currently reside in the urban areas to migrate in-island Taiwan. Utilizing Andersen¡¦s ¡§Behavior Model of Health Service Utilization¡¨ as structure, this research aims to explore the factors influencing moving intention and the accompanying geographic attribute selection in order to understand the feasibility of the development of the retiree inland migrant group. On April, 2012, using purposive and snowball sampling, this research carried out a questionnaire targeting retirees or future retirees aged between 50 to 70 years old in five cities: Taipei City, New Taipei City, pre-county-city consolidated cities of Taichung City (including Fengyuan City), Tainan City and Kaoshiung City (including Fongshan City). A total of 1,110 questionnaires were given out, 722 retrieved, 691 were valid with an effective rate of 62.82%. The results of this study show a fairly low 23.20% moving intention of retirees or future retirees from the urban areas. As to geographic attribute selection, the majority show an inclination to choosing to live in the urban outskirts (45.90%) and the urban areas (32.40%). According to the Chi-square analysis, components influencing moving intention and geographic attribute selection include: the predisposing components of gender, current residency, place of residency before 15 years old, number of children and lifestyle; the enabling components of average monthly disposable income, living pattern, residential burden status and the need component of regional characteristic demand have a significant difference with moving intention. Furthermore, the predisposing components of level of education and lifestyle, the enabling component of average monthly disposable income and the need components which include one of the activities planning of refresher¡¦s course participation and regional characteristic demand have a significant difference with geographic attribute selection. Additionally, the majority among those with a moving intention are inclined to choose to live in rural areas. Thus, it is reasonable to conclude that current residents in urban areas will tend to migrate to rural environments rather than other urban areas or outskirts after retiring. According to the above analysis, recommendation is given to areas where retirees have migrated in order to better understand the retirees or future retirees group and the development of the local industry in Taiwan.

In group coupon service, customers get merchandise or service which features significant discount from vendor and service provider. However, there are gaps generated during service delivery and had effect on repurchase intention. We extend the E-S-QUAL and HSQM to find the dimensions in respectively service quality. The purpose of this research is to learn how service quality of vendor and service quality of service provider influence the repurchase intention on vendor and service provider, moderating with price sensitivity dimension. PLS (partial least squared) is used to analyze our measurement and structural models. The results include: (1) key dimensions of service provider¡¦s service quality in group coupon service model and group coupon service model with recovery are interaction quality, physical environment, fulfillment, and policy. Dimensions of service quality of vendor in regular case are information quality, efficiency, system availability, and assurance, while dimensions of service quality of vendor in recovery case are responsiveness, compensation, and contact. (2) Service quality of service provider has greater effect on repurchase intention on vendor than service quality of vendor in regular case. (3) Price Sensitivity has no significant moderating effect on the relationship between service quality of service provider and repurchase intention on service provider with regular price. Our research contributes to the nascent body of group coupon advertisement format and offer unique insights for the vendor and service provider on the importance of each role and what should be concern for the future.

Bulk food exist in various kind of food, can be purchased by individual needs and quantities required, customer in Taiwan still stick to bulk food and the way sales. Recent year, many problems have revealed the bulk food safety issue. Therefore, Department of Health enacted bulk food labeling regulation in 2009 to clarify what information to be revealed, and has advocating the information to consumer about how to choose bulk food. The government hopes to increase the consumer knowledge and avoid food hazard. We can tell that knowledge must be an important part in decision procedure of food purchasing, but a few of research concern this issue. Hence, in this research product knowledge and other variables are discussed and selected to form research model. This research also discovered the bulk food safety situation unprecedentedly, gives an overview to readers. The goals of this research are find the mediator effect within involvement, perceived quality and repurchase intention and the moderator effect of product knowledge between the relationships of perceived quality and repurchase intention. Samples of 973 collected through questionnaire survey, tested the hypotheses by regression analysis. The result showed the three variables did have partial mediator effect. And the moderator effect was confirmed, product knowledge will weakened the relationship, implied the bulk food safety information advocacy would help to change the customer decision. Based on the result, suggestions are as followed: government should keep on educating consumer to establish proper food decision criteria; bulk food producer and distributor should improve the information reveal and food quality control spontaneously, to win customers¡¦ perceived quality and increase purchase.

The Effects of Career Anchor, Personal Characteristics, Job Satisfaction, Turnover Intention of the Managing Staff in the Service Industry. Abstract According to not only the frequent communication between Mainland China and Taiwan, but also the advanced development of international enterprise, the structure of industries in Taiwan has been put into changes. The traditional industries are moving out due to the increasing cost, so that which business can stay in Taiwan ? That will be the service industry and the R&D department. The purpose of this study is to explore the correlation among Career Anchor, Personal Characteristics, Job Satisfaction, and Turnover Intention of the managing staff in the service industry. Based on 171 questionnaires collecting from more than 50 service companies in Taiwan, this research finds several important results. Findings¡G ¡]1¡^ Biographical Characteristics will have the significant influence in Career Anchor, Personal Characteristics, Job Satisfaction ,and Turnover Intention. ¡]2¡^ Job Satisfaction has the significant influence in Turnover Intention. ¡]3¡^ Different Career Anchor has found the positive relationships with Turnover Intention . ¡]4¡^ Different Career Anchor has found the positive relationships with Job Satisfaction ¡]5¡^ Employees with different Biographical Characteristics and Job Satisfaction have found the positive relationships with Turnover Intention . ¡]6¡^ Employees with different Biographical Characteristics, Job Satisfaction, and Personal Characteristics have found the positive relationships with Turnover Intention. ¡]7¡^ Employees with different Biographical Characteristics, Job Satisfaction, Career Anchor and Personal Characteristics have found the positive relationships with Turnover Intention. According to the results of this research, the suggestions to service industry: (1) Choose the right people in the right position based on their Career Anchor and Personal Characteristics. (2) Emphasize on the dimensions of employees¡¦ Job Satisfaction. (3) Stress the importance of the environment in service industry

SAbstract tudies have shown that person-organization (PO) fit and person-job (PJ) fit will affect an individual¡¦s work attitude. In addition, person-group (PG) fit has commonly been reported as a determinant to job performance and satisfaction. PO, PG or PJ fit can explain work variability separately, however, identification of their relationship will add to our understanding of why job performance, job satisfaction or job change intention differs in different levels of fit. This work will assist in the development of job congruence strategies to improve productivity and reduce turnover rates. This study examined if a directional relation exists among PO, PG and PJ fit and their impacts on job satisfaction, job performance and job change intention. The participants in this study are food & beverage employees in the hotel industry in Taiwan. This study asked 21 cooperating hotels to choose one restaurant. Questionnaires were sent to all employees in the restaurant. The valid returned questionnaire sample was 340. The Spearman Correlation was used to analyze the fitness between the person and each level of environment. Multiple Regression was used to analyze the impact of each level of fit on job attitude. The findings showed that the higher the PO, PG and PJ fit, the higher the job satisfaction and performance and the lower the job change intention. Moreover, employees tradeoff different levels of fit in determining their job attitude. That is to say, PO, PG and PJ fit have independent and interactive impacts on job satisfaction, job performance and job change intention.

This research will discuss the effects of framing promotion messages to different price level products. Consumers will perceive the difference of significance of savings, and the different perceptions of retailer¡¦s tactics in price promotion: inflating the regular price before a promotion and a permanent price reduction. If it has differences on promote effects and purchase intentions when using the different promotion type. Finally, this research uses price consciousness to make deep investigation. To understand if consumers with different price consciousness have different perceptions on the subject of the effects of framing price promotion messages. In this research, we find that for the high-price product, consumers perceive a price reduction framed in dollar terms as more significant of savings than in percentage terms. For the low-price product, consumers perceive a price reduction framed in percentage terms as more significant of savings than in dollar terms. But the effects of framing price promotion messages have no significant effect on consumer¡¦s perception of whether retailers use tactics or not. It is no significant effects of promotion type ( coupon v.s discount ) on the perceived significance of the savings. Consumers consider that the lower likelihood of retailer¡¦s tactics using in coupon promotions. In purchase intentions, consumers are more likely to purchase in coupon promotions than in discount promotions. It is no significant difference on different price consciousness consumer to the subject of the effects of framing price promotion messages. We can¡¦t find that whether it has relationship between price consciousness and the effects of framing price promotion messages.