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A study on the Public Relations Strategy of Investor Relation Management--Example of Automobile and parts industry listed companiesHung, Chih-Hui 28 December 2007 (has links)
Recently, the institution investors have affected greatly on the stock trading market. Besides the economic environment, the investors also use the information from the listed companies as one of the criteria for their evaluation. Thus, to conduct the investor relation (IR), the enterprises will make use of the public relations (P.R.) policy and make the company information open to the public through the mass media so that they can communicate with the institutional investors constantly as well as earn the support from them. The study is based on the collection of the secondary data analysis and the in-depth interview from the listed companies focusing on the relationship among the investors which expand the public relation policy via the message strategy, the mass media, the mutual interaction with the media and the public relation activities.
Take the automotive crash parts manufacturers for example, in P.R. managing, the P.R. dep. must convince and be authorized by the managing dep. before demanding other sections of fully supporting the P.R. in setting the target, expanding the P.R. plans and evaluating its profit.
In the P.R. policy and message strategy, the publicists have to control the firm information in hand, including polishing the open company info and creating more appealing topics to proceed with the mutual communication with the mass media and the institution investors. Of all the communication tools (inclusive of the current print media and electronic media), the press release, the press conferences, the investor conferences and the enterprise websites are indispensable for the mutual interaction between the listed company and the investors besides the compulsively- regulated message strategy.
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[en] CHALLENGES AND TRANSFORMATIONS IN COMMUNICATION WITH INVESTORS: A THEMATIC ANALYSIS OF THE ORGANIZATIONAL NARRATIVES OF AN OIL COMPANY / [pt] DESAFIOS E TRANSFORMAÇÕES NA COMUNICAÇÃO COM INVESTIDORES: UMA ANÁLISE TEMÁTICA DAS NARRATIVAS ORGANIZACIONAIS DE UMA EMPRESA DE PETRÓLEORODRIGO VEREZA CALDAS 12 August 2024 (has links)
[pt] Em suas operações, companhias abertas devem se comunicar com seus
investidores e toda a comunidade financeira. Para isso devem articular
estrategicamente suas narrativas de modo que atendam conjuntamente às
necessidades de divulgação da empresa e necessidades de informação do mercado,
de maneira simétrica. Para uma empresa estatal e de combustível fóssil, em virtude
das características inerentes à sua composição societária e ao segmento onde atua,
os desafios de comunicação podem se mostrar ainda maiores. O objetivo do
presente trabalho é analisar as comunicações oficiais da área de Relações com
Investidores da Petrobras para compreender: (1) Quais principais temas emergem
das narrativas e (2) Como os temas são articulados e aplicados narrativamente para
viabilizar o sensemaking estratégico para seus investidores. A pesquisa foi
qualitativa com paradigma intepretativista. O design de pesquisa utilizado foi o
Estudo de Caso. A unidade de análise foi o departamento de relações com
investidores da empresa estudada. O corpus de pesquisa compreendeu material
público de 2012 até 2022, disponível no site de relações com investidores da
empresa. Os dados utilizados são dados públicos e provenientes de fontes
documentais. Os dados coletados foram analisados pelo método de análise de
narrativa temática de Riessman (2008) e a operacionalização da análise temática foi
elaborada conforme metodologia proposta por Braun e Clarke (2021). Foram
identificados e mapeados nove eixos temáticos presentes na comunicação da
Petrobras com seus investidores: Petrobras Protagonista, Petrobras Competitiva,
Petrobras Responsável, Petrobras Realizadora, Petrobras – Fatores fora de
Controle, Petrobras Brasil, Petrobras Confiante, Petrobras Resiliente e Nova
Petrobras. / [en] In their operations, publicly traded companies must communicate with their
investors and the entire financial community. To do this, they must strategically
articulate their narratives in such a way that they jointly meet the company s
disclosure needs and the market s information needs, in a symmetrical manner. For
a state-owned fossil fuel company, due to the inherent characteristics of its
corporate composition and the segment in which it operates, the communication
challenges can be even greater. The aim of this study is to analyze the official
communications of Petrobras Investor Relations department in order to understand:
(1) which main themes emerge from the narratives and (2) how the themes are
articulated and applied narratively to enable strategic sensemaking for its investors.
The research was qualitative with an interpretivist paradigm. The research design
used was a case study. The unit of analysis was the investor relations department of
the company studied. The research corpus comprised public material from 2012 to
2022, available on the company s investor relations website. The data used is public
data and comes from documentary sources. The data collected was analyzed using
Riessman s (2008) thematic narrative analysis method and the operationalization of
the thematic analysis was carried out according to the methodology proposed by
Braun and Clarke (2021). Nine thematic axes present in Petrobras communication
with its investors were identified and mapped: Petrobras Protagonist, Petrobras
Competitive, Petrobras Responsible, Petrobras Achiever, Petrobras - Factors Out of
Control, Petrobras Brazil, Petrobras Confident, Petrobras Resilient and New
Petrobras.
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