This thesis entitled "The Media Image of the Czech Hockey Team in the years 2010 - 2015" deals with the presentation of the Czech national ice hockey team at the World Championships in 2010, 2013 and 2015, in the Mlada fronta Dnes and the Sport daily newspapers. It focuses on the media image created during the championships with different process, results and circumstances. The theoretical part presents the concepts, methods and procedures. It focuses on the introduction of semiotics, its principles and explains the basic concepts of the semiotics and semiotic analysis work. Another area is the media construction of reality, which is important for analyzing media image. The media coverage of the sports events, myths associated with it, creating a statute of athletes' celebrities or presentation of national pride and identity in the background of sports events are the important topics of the presented theoretical starting points. In the methodological part there is presented the research project explaining the topic, objective and a sample of the research, the tasks of the research and also questions addressed in subsequent practical part. Texts from the Mlada fronta Dnes and the Sport are analyzed using the method of semiotic analysis. In connection with the basic aim of the thesis and theories...

Title of work: The condition development by Czech Ice Hockey Association performance tests in years 2014 and 2015 and the possibilities of its evaluation. Aim of work: The aim of this master's thesis is to research the development of fitness abilities in junior category and the possibilities of its evaluation. The main aim is to evaluate the results of tests from Czech ice hockey association database for preliminary period 2014 and 2015, and find out frequency of achieved performance, moreover compare it with indicative point value in model tests report. Thereafter, suggest oral evaluation for individual fitness tests. Method: Results were statistically processed in MS Office Excel and transcribed into charts. I set ten intervals for which I found out data. I always compound two intervals for the evaluation, therefore was created five point scale. I calculated the absolute frequency and relatively absolute frequency of given intervals. Cumulative values were calculated for both of them. I used oral evaluation, which was divided into five values. I orally evaluate what kind of prerequisites the player has for ice hockey according to the points which were gained in individual tests. For differences between seasons was done Cohen's d. .Results: I did not find out any statistic differences in results...

Title: Comparison of off-ice training in ice hockey in Canada and Czech republic in season. Objectives: Analyzing and comparing seletcted approaches of coaches from Canada and Czech republic. Methods: In our thesis we used a method of analysis and a method of comparison. The analysis method we used in the analysis of individual physical abilities of each period and annual training cycle and comparison method of comparing the information obtained from college internship, literature and expert consultations. Results: Based on comparison of several selected aproaches of strength and conditioning we can claim that selected strength and condtioning coaches use similar training philososphy, their work varies in mobility and endurance training and in using different modern technology. We also bulit mobility program. Keywords: ice hockey, off-ice training, comparison, strength stimulation, mobility stimulation

This diploma thesis deals with the media presentation of three chosen successes the Zlín ice-hockey club has achieved since the 1990s. The practical part is constituted by a quantitative content analysis that studies three different types of newspaper and their online counterparts (a community paper the Zlínský deník, online at: zlinsky.denik.cz, a national paper with a developed regional supplement the Mladá fronta dnes, online at: idnes.cz and a national paper the Právo, online at: sport.cz) in three periods of time (the Czech ice-hockey league finals in 1995, 2004 and 2014). The analysis studied 873 media articles in total. In general, the extent of coverage increased strongly between the years 1995 and 2004. The coverage of the finals by the community media was the most detailed, just as supposed. Quite surprising was the extent of coverage by the Mladá fronta dnes that was larger than expected. The core of sports reporting didn't really change across time, titles or information channels. The news, stories and game evaluations comprised the biggest part of the coverage. But it was the form of reporting that kept changing. The most observable trends were the growth of visual content in time and the increasing position of the Internet. Especially in 2014, its usage was quite extensive.

This study examines Corporate Social Responsibility (CSR) within the industry of sports and more precisely in regards to professional ice hockey players. The purpose of this study is to achieve a deeper understanding of how professional ice hockey players organize themselves through philanthropic CSR and why these engage in this CSR-work and in turn how it affects their brand. To attain this purpose the study need to answer the following three questions: how do ice hockey players organize themselves using philanthropic CSR, what motivates them to do philanthropic CSR-work and lastly how is their brand affected by doing philanthropic CSR.To achieve this deeper knowledge eleven interviews were carried out to collect the empirical data for the study. The interviews were conducted with a deductive viewpoint which gradually turned into a inductive one. With this in mind the study has been carried out with previous studies being taken in consideration and after the conclusion of the interviews into the position of the individual hockey players. After analysing the results a strong connection between the empirical data and the theoretical framework could be confirmed and it became clear that the players did not use CSR for their own gain or benefits. The motives behind the players engagement with CSR-activities could be connected to their unique prerequisites, but also through the encourage they received from their surroundings. The motivation for CSR seemed to come from the will to transcend into the life after sports. / Denna studie behandlar Corporate Social Responsibility (CSR) inom idrottsbranschen, med inriktning mot professionella ishockeyspelare. Studiens syfte är att erhålla en förståelse för hur professionella ishockeyspelare organiserar sig av filantropiskt CSR, samt undersöka vad som motiverar dem till det filantropiska CSR-arbetet och hur detta i sin tur påverkar ishockeyspelarens varumärke. Följande frågeställningar ska besvaras för att uppnå syftet: hur organiserar sig ishockeyspelare genom filantropiskt CSR-arbete, vad motiverar dem till filantropiskt CSR-arbete samt hur deras varumärke påverkas av filantropiskt CSR-arbete? För att nå den djupa förståelsen har empirin samlats in genom elva semistrukturerade intervjuer. Studien har utgått från ett deduktivt synsätt men har gradvis övergått till ett induktivt synsätt. Således har studien utgått från tidigare kunskap för forskningsämnet men efter de utförda intervjuerna övergått till ishockeyspelarnas ställningstagande. Efter en analysering av studien kunde starka kopplingar mellan det empiriska materialet och den teoretiska referensramen konstateras. Efter arbetets gång blev det tydligt att ishockeyspelarna inte använder sig av CSR för sin egna skull eller för sin egna vinning. Motiven bakom ishockeyspelarnas engagemang för CSR kunde kopplas till deras unika förutsättningar, men även av uppmuntran av sin omgivning. Motivationen för CSR engagemang visade sig fortleva i livet efter idrotten.

Bakgrund: Hjärnskakning är en vanlig skada inom ishockey. Efter skada ses även påverkan på cervikala strukturer och nackutredning föreslås som en del i undersökningen efter hjärnskakning.  Neck Flexor Endurance Test är ett test som använts för att mäta nackflexorernas uthållighet. Syftet med den här studien var att fastställa normalvärde för junior-senior ishockeyspelares uthållighet i stabiliserande cervikal muskulatur.  Design:Deskriptiv pilotstudie Metod: Totalt 40 friska ishockeyspelare (33 herrjuniorer och 7 damspelare) testades i ryggliggande. Testpersonen höll huvudet statiskt i given position och testledaren observerade att testen utfördes rätt och klockade tiden med tidtagarur. Inga andra hjälpmedel användes. Varje deltagare hade två försök och tiden mellan försök ett och två var två minuter Resultat: Medelvärde för hela gruppens båda försök var 55,5 sekunder. Medelvärde för försök ett var för hela gruppen 62,3 sekunder +22,8, försök två 48,5 sekunder +18,1. Skillnaden mellan försök ett och försök två var statistiskt säkerställd (p<0,05). Konklusion: 40 friska ishockeyspelare har i den här studien uthållighet i nackens flexorer på i medelvärde 62,3 sekunder i ett försök. Spridningen var för stor för att man ska kunna ge råd om generell baseline. Skillnaden mellan gruppens försök ett och försök två tyder på att längre tid än två minuter behövs för full återhämtning av testade muskler.

Title: The differences in skating performance by training of changes of directional speed and partial skating tasks in U12 ice hockey players Objectives: The main objective of the thesis is to compare the effectivity of training of ice skating while using exercises of changes of directional speed and training of partial skating tasks and its influence on speed-skilful test within players of senior school age (U12). At the same time, I am trying to compare which of methods regarding the development of ice skating's skill is more effective whether it is a method in whole (skilful exercises) or a method in parts (development of skating elements). Methods: Method of quantitative analysis of results of eight ice-skating tests performed on players of senior school age was utilized in the thesis. The tested sample was formed by thirteen players from sixth grade of the HC Slavia Praha team. The study includes three test measurements. First test measurement is the entry one, the second follows after the intervention from training of changes of directional speed and the third test measurement is performed after the intervention from partial skating tasks. The obtained data was recorded in charts and afterwards statistically processed by a method "A scale of magnitudes". This method enables to calculate...

Background That men are prioritised over women has been called the “gender regime in sport”, and has in part been explained by the gender difference in performance. However, gender differences in physical performance between women and men can be debated to depend on how comparisons are made and on the fact that there are many different confounders that may influence the results. Even if attempts are made to overcome this and the groups of women and men are stated to be matched, there are still often differences in training experience in years, or differences in training load. Women tend to have less experience in ice hockey in relation to age and differences in training conditions have also been reported. The aim of this thesis was to investigate how female and male ice hockey players position themselves in their sport and to visualise the interactions between society and biology that may affect performance. Theoretical approach and methods Harding’s three perspectives (Symbolic, Structural and Individual) were applied on information from team administration as well as on results from questionnaires, semi-structured interviews, and tests of puck velocity, anthropometrics, body composition, isokinetic muscle strength, ergospirometry and on-ice tests from female and male ice hockey players. Results Vast differences in structural conditions were found, for example in hockey history and in the financial situation within the teams and both women and men were aware of the gender differences in structural conditions. However these differences were not even considered when comparisons of the ice hockey performance of women and men were made. Nine out of ten female players increased puck velocity when a more flexible stick and a lighter puck were used thus indicating that poorly adjusted equipment may affect performance. Male ice hockey players were taller, heavier and stronger, had more lean body mass and a higher aerobic capacity compared to the women in absolute values as well as in relation to body weight. However, the differences diminished or disappeared when the values were expressed in relation to lean body mass. Men had higher expectations on their situation as athletes and the interviewed women described men’s ice hockey as superior to theirs and consequently male ice hockey players deserved better conditions. Conclusions The views of women and men may affect structural conditions in sport which in turn may affect possibilities in sport for the individual. Gender differences in conditions thus risk confirming the traditional views of femininity and masculinity. However, by moving outside the normal gender boundaries individuals may change the traditional views of femininity and masculinity.

Diss. (sammanfattning) Umeå : Umeå universitet, 2010. / Härtill 4 uppsatser. Pp. 62-73: Bibliography.

Aim of the thesis The aim of this thesis is to show usage of analysis of basic and advanced statistics to evaluate the game performance in ice-hockey. Using this analysis can be more accurate because it is based on facts. This statement is compared with evaluation of the game performance by the experts that used direct observing method. The main aim of this thesis is to bring this idea to the Czech ice-hockey community which can be helpful to improve the club hockey in Czech Republic or improve Czech ice-hockey itself. Methods of thesis The method of analysis of statistical data to evaluate the game performance is used in this diploma thesis. Statistical data were acquired by indirect watching of video records of the games. This analysis is compared with method of direct observing of the game to evaluate the game performance which was used by experts. Conclusion By analyzing current situation in evaluating the game performance it was found out that many teams are still using method of direct observing to evaluate the game performance. In practical part of the thesis the experts after using method of direct observing of the game came up with different conclusions. In comparison with statistical analysis conclusions of the experts are not based on facts. In the discussion the experts talk that...