El presente proyecto de investigación consta de una tienda online de juegos de mesa para personas que buscan salir de la rutina y practicar nuevas formas de recreación sana y divertida, en base a la investigación realizada en Lima Metropolitana, se detectó que algunos grupos de personas buscan nuevas formas de pasar el tiempo en familia o con amigos por lo cual muchos compran juegos de mesa para tener horas de diversión sana. Asimismo, se identificó que muchas de estas personas tienen cada vez menos tiempo para desempeñar sus actividades diarias o prefieren invertir su tiempo realizando nuevas actividades y por eso recurren o prefieren los servicios delivery al momento de comprar productos a través de páginas web o redes sociales. Por último, se identificó que muchas personas van a las tiendas de juegos de mesa para adquirir los productos, sin embargo, muchas veces pierden tiempo en ir a estos lugares por el tráfico en Lima o la distancia de sus casas a las tiendas. En base a esto, se decidió crear una tienda online para la venta exclusiva de juegos de mesa. Para poner en marcha el proyecto de la tienda online llamada Game Legend se hizo un análisis de la industria: clientes y potenciales clientes, proveedores en Lima, competencia directa e indirecta y otros factores externos como productos sustitutos. Además, se desarrollaron los siguientes planes: Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos y Responsabilidad Social Empresarial y el Plan Financiero. Los cuales se enfocan en las estrategias necesarias para la viabilidad de este proyecto. / This research project consists of an online store of board games for people looking to get out of the routine and practice new forms of healthy and fun recreation, based on the research carried out in Metropolitan Lima, it was detected that some groups of people are looking for new ways to spend time with family or friends so many buy board games to have hours of healthy fun. Likewise, it was identified that many of these people have less and less time to carry out their daily activities or prefer to spend their time doing new activities and that is why they use or prefer delivery services when buying products through web pages or social networks. Finally, it was identified that many people go to the board games stores to acquire the products, however, many times they lose time in going to these places because of the traffic in Lima or the distance from their houses to the stores. Based on this, it was decided to create an online store for the exclusive sale of board games. To start the project of the online store called Game Legend, an industry analysis was made: customers and potential customers, suppliers in Lima, direct and indirect competition and other external factors such as substitute products. In addition, the following plans were developed: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan and Corporate Social Responsibility and the Financial Plan. Which focus on the strategies necessary for the viability of this project. / Trabajo de investigación

The subject of the master’s thesis is the elaboration of a business plan for setting up an online store selling accessories for mobile phones and tablets. The business plan includes the process of building an e-shop, defines the market environment and competition, and last but not least, marketing and promotional strategies. At the end of the thesis, the economic success of the proposed online store is being evaluated based on the financial plan.

My master thesis is focused on creating a business plan for a company that would sell bio and vegan food. The thesis is divided into three parts. The first part serves as a theoretical basis to build the business plan on. The second part is an analysis of competition in the field of interest. The third part uses information gathered in the preceding parts and describes the creation of the business plan itself.

The aim of this thesis is a project documentation of a farm. It is a new building of stable for cow breeding and other buildings necessary for the proper function of the farm. The farm is located in Šalgovce, district of Topoľčany. The project documentation consists of administration building, milking parlor and a stable for cows. All objects are single building objects. . A base - administration building is the brick object with two floors. On the ground floor there is a lodge, a rest area for employees, cheese production area and a farm store. On the second floor there are offices. The milking parlor is the single building object with rooms necessary to secure stable operation. The stable is designed for a maximum of 172 cows.

The thesis is a proposal of communication mix for selected company. The chosen company is Pantograff art store, which sells paints in spray and paints. The diploma work is divided into 3parts. The first part is theoretical, where the theoretical background of the given topic of marketing research on the B2C market is described. The analytical part focuses on important analyzes for the revitalization of the existing communication mix of the company. In the last part of the thesis there are individual suggestions for improving the marketing of the company.

Master´s thesis analyzes logistic services in business chain, describes theoretical accesses to services optimalization and propose services problem solving, concretely goods distribution.

The thesis contains a draft business plan for the establishment of trade with the sale of classic men's fashion. The work is divided into three parts. The first part is devoted to theoretical solutions connected with the business plan, the second part is devoted to a thorough analysis and a third, practical part, apply theoretical and analytical knowledge in order to create a real and viable business plan.

This master's thesis deals with the proposal of e-commerce BezPopelniku.cz which sells electronic cigarettes and accessories. The theoretical part explains the concepts and methods that are used in other parts of the thesis. The second part is devoted to analyzing the market of electronic cigarettes in the Czech Republic, SWOT analysis, requirements for the technical features of e-commerce platform, analysis of external and internal environment of the company and ultimately a risk analysis of the project. The third part of the thesis defines procedures for the right proposal of e-commerce, contains proposals for specific competitive advantages and describes the use of marketing tools to promote the store.

This thesis analyzes the current situation of the company ST Profi podlahy. Due to the nature of the business is presented product range the company, business processes and shopping atmosphere. Containing are proposals to expand the supply of goods and services to customers, corporate promotion, a new website and internal corporate signs of potrfolio. Enterprise decreases mainly due to increasing trading floors via the internet for lower prices. Monitoring price of internet retailers and renaming goods is a way how a company can defend itself and remain competitive.

Pram is more complicated product, than you may think. Regular first opinion puts pram into some sort of toy but it is exactly contrary. This product contains user’s demands from two point of view - parents and baby. These users have different needs and - as we are get used today - we want to have not just working stuffs but modern, nice and make it naturally like part of our lifes. We can’t prefer design and leave functionality behind or make it really complicated to produce just with efford create something new. In this project I tried find compromise and come out with design with new features, ideas and experimental look but with same function ability. Main point of designing the pram was create universal pram with easy use during whole first 3 baby periods (from 0 to 2 years old baby) and decrease the final number of needed parts. I focused on original design and carriage parts which can be formed according to baby needs. Create universall pram but also easy to transport and fold. There are two main features designed completelly from scratch: modifiable carriage part and design attractive no center axis wheels.