Denna studie ämnar till att undersöka och analysera pop-up butiker för att kunna bidra med en ökad kunskap kring detta nya fenomen. Vårt främsta syfte är att undersöka hur företagets behov av att skapa relationer och kundens önskningar om att få en upplevelse möts i kontexten av en pop-up. För att få en förståelse kring detta avser studien även att undersöka vilka bakomliggande motiv företag har för öppnandet av en pop-up butik. / This study aims to investigate and analyze pop-up stores in order to contribute to increased knowledge about this new phenomenon. Our main purpose is to investigate how the company's needs to create relationships and how customers wish to get an experience come together in the context of a pop-up. In order to gain an understanding of this, the study also involves investigating the underlying motives companies have for the opening of a pop-up shop.

This diploma thesis deals with an analysis and design of an implementation process of online store. It introduces the background to the model of Management of Business Informatics (MBI). The main compositions of the implementation are parts representing the phase of analysis, development, implementation and operating the electronic shopping. Each part consists of a definition of the basic terms, the crucial factors required for its successful running, recommendations for its real life utilization and key activities. The parts are interconnected with other objects of the business informatics governance (documents, roles, metrics, factors, methods).  The solution offers a complex insight into the issue of electronic shopping as a part of commercial activities and informatics of businesses.  This thesis also defines a scenario of electronic shopping implementation including specification of all main problems connected with such implementation and factors (in MBI context) that both positively and negatively influence the business electronic shopping set up and utilization.

The thesis is devoted to the topic of mobile applications focusing on educational applications for preschoolers. The introductory part deals with the theory of application ecosystem, purchase decision-making process, and marketing of mobile applications. The following chapters are focused on primary and secondary research. The aim of thesis is to analyze the situation on mobile application market worldwide and in the Czech Republic with a focus on educational applications for children. More importantly, it intends to reveal parent's attitudes toward downloading applications for their children up to age six. The conclusion is a summary of acquired knowledge and the proposal of possible measures resulting from the research.

Megastores are the latest phenomenon in the retail industry's evolution. This new form of retailing can be categorized by three main retail types: category killers, superstores and membership clubs. The arrival of megastores into British Columbia brings with it a variety of issues including economic, environmental, employment, aesthetic, social and planning. North American examples described in current literature detail these issues but do not directly address the role of the planner vis a vis megastores. Given that megastores are changing the retail geography and community development patterns of British Columbia, planners must have a comprehensive knowledge of their quantitative and qualitative impacts. To assist in an understanding of these impacts, two British Columbian megastore host communities are considered - Prince George and Courtenay. These case studies are assessed according to impacts delineated from the North American examples to determine the applicability of other research findings. Findings from this thesis show that megastores will become an important issue for British Columbia's planners and decision-makers in the years to come. The short history of megastores in the evolution of retailing make it difficult to evaluate their impacts. While some of the impacts found in the literature hold true for the British Columbian case studies, others do not. This divergence be attributable to the focus of available literature or the difference in exposure time to the megastore phenomenon. Further observation, research and analysis will be required to provide municipality specific data on which elected officials can base decisions. / Applied Science, Faculty of / Community and Regional Planning (SCARP), School of / Graduate

The main subject of this diploma thesis is the mobile digital distribution market. The first chapter defines important terms and describes the area comprehensively. The second chapter lists examples of some platforms, shows statistical data and introduces common business models. The third chapter compares the Apple App Store and Google Play based on selected criteria. The fourth chapter deals with conducted survey data in order to test the hypothesis that czech consumers in general do not show a difference in attitude towards mobile distribution storefronts compared to their foreign peers. The fifth and last chapter tries to analyze technical backgrounds of varying content availability across different countries. Also, it deals with selected legal issues.

The diploma work is focused on a store layout optimization and the related areas. The work is divided into four parts where the first three parts described the theoretical thesis. The first chapter is about the marketing theory -- a customer's behavioral rules in a retail store and a correct store layout. The second chapter is based on the logistics theory and describes the methods of a range of goods categorization according to the different views. The third chapter is focused on the operations research theory and the assignment problem's models. The last chapter describes in detail a real example workflow -- the store layout optimization for Linde Gas Company. The objective is identification of the lucrative areas in the stores, the sold range of goods analysis and the creation of the store layout which will respect a customer's behavioral rules and which will also promote the sales of the selected goods.

This thesis analyzes the current open source content management systems market and deals with the design and implementation of online shops using certain systems and their supporting tools. The thesis is divided into four main parts. The first part focuses on the market analysis of the open source CMS for creating online stores. The results, comments and ratings of individual CMS and comparative characteristics are presented for the following selection of the most appropriate and optimal variant according to the criteria given by the author. The second part deals with the analysis of specialized components for creating e-shops using the CMS selected in the first part. The third part presents the design and implementation of the internet shop based on the results of analysis in the first two parts of the thesis. This part is divided into several subsections (phases), which describe and illustrate the main implementation steps in the process of creating an online store. The fourth part focuses on the analysis of commercial marketing tools aimed at developing and maximally supporting sales and extends the standard features and functions of the created e-shop. The first of the main objectives is to analyse open source CMS and based on the criteria given by the author choose the best option for achieving the other objectives of the thesis. Another objective is the creation itself -- using the selected content management system to create an online store that would not only be functional but also adapted to the latest technologies and demands of the current market for electronic commerce. The third objective is to analyse certain marketing tools expanding the standard options of the created internet store, which are oriented to maximize the profits of the e-shop operator. The last objective of the thesis is, based on author's theoretical and practical knowledge, to offer readers the appropriate comments, suggestions and recommendations of individual tools, processes and technologies for the creation of a functional and effective e-shop. The information provided by the thesis can be useful to operators, developers, web programmers and users of online shops. The outcome, methods, illustrations and recommendations of the thesis may be used for educational courses, statistical, analytic and other purposes.

Retail geography is a field of study that is growing in significance and importance within the academic, business, economic, and governmental realms. This study's main focus is on the changing retail environment with regards to business location and function within a small Midwestern city. The research focuses on Port Huron, Michigan because of the growth and shift of the retail community within the city over the past twenty years. The study specifically examines the changing influence and roles of Port Huron's central business district and of Birchwood Mall a retail development opened on the urban area's north end in 1990. The study uses the chi-squared, ANOVA, and cross tabulation statistical tests to analyze the changing geography of retail functions in the city. These statistics are used along with relative entropy equations to distinguish areas of high diversification, changing area functions, and common locations for multiple retail types.

With an ongoing development in technology, retailers faces new challenges in terms of higher customer expectations. To meet these expectations, retail companies can use in-store technology to enhance the shopping experience and to create more value. This study aims to provide an understanding of in-store technology and how retailers can work with these tools in order to create customer value and improve the customer experience. The purpose of this study will be to investigate the Swedish market and see how Swedish retail companies work with in-store technology.   In this context, the following research questions were formed: (1) How do retail managers use in-store technology to create value for the customers? and (2) How do in-store technology affect frontline employees within retail? In order to answer these questions, a qualitative method was used, where five different retail companies were interviewed, which all have implemented in-store technology. Before the empirical gathering, we chose to keep the companies and the respondents anonymous in order for us to reduce the risk for complications later on in the thesis. This study aims to provide theory and to get an understanding of in-store technology and how companies can use it to develop their business. A conceptual framework was made to clarify which concepts that was used in order to answer these questions. These concepts were in-store technology, customer value creation, convenience, frontline employees, customer engagement and improved customer experience.   The empirical findings generated theory in which the authors developed two models: (1) The value dynamics, which describe how in-store technology and the interplay between managers, frontline employees, and customers generate value to each other. (2) A three step model where the authors have several suggestions of what retail companies should think of when they implement new technology.  The results of this study conclude how retail companies can use in-store technology in order to create customer value to improve the customer experience. In-store technology has created more value for the customer in terms of a more convenient shopping experience, and in-store technology provides the customer with more information which makes the shopping experience more independent as well. In-store technology has also contributed, in some extent, to a better working environment for frontline employees.

Esta investigación tuvo como objetivo determinar la relación entre los factores del In Store Marketing y la intención de compra en las tiendas minoristas ubicadas en Gamarra en jóvenes de 22 a 30 años del nivel socioeconómico B. El presente estudio aborda un análisis de los dos principales factores que se encuentran dentro del In Store Marketing. El factor del entorno y el factor de promoción como influyentes en la tienda minorista, ya que actualmente en Gamarra se están desarrollando diferentes esfuerzos para generar más venta y es para ellos importante hacer más atractiva la visita para los consumidores que ahora son más exigentes y sofisticados en sus hábitos de compra. Esta investigación de tipo correlacional con enfoque mixto, es decir herramientas cualitativas y cuantitativas, donde en esta se realizó encuestas a 333 mujeres del target en investigación, encontró, en primer lugar, que el consumidor si cree que influye en la compra los factores de entorno como de promoción. La hipótesis mostró ser correcta, siendo los factores herramientas efectivas para el desarrollo de las tiendas minoristas en Gamarra. / The objective of this research was to determine the relatinonship between the factors, The In Store Marketing and purchase intention in retail stores located in Gamarra in womens from 22 to 30 years, of socioeconomic level B. This study addresses the analysis of two main factors. The factor of the ambient and the factor of the promotion as influential in the retail store, and that currently in Gamarra are demanding in your shopping habits. Through the correlations, it was shown that there is a positive relationship between the variables. The In Store Marketing can help brands to obtain an added value that allows them to differentiate them from their competitors. And generate high sales. / Trabajo de investigación