Personalized advertising represents an emerging trend in online advertising. Using enhanced data collection techniques, marketers can craft seemingly made to order advertisements tailored to specific individuals. In turn, this should lead to advertisements that are more relevant for consumers and more effective for marketers. Therefore, personalized advertising has the potential to benefit both consumers and firms alike. However, consumer acceptance of the technique remains a huge hurdle, as many consumers seem uncomfortable with the practice due in part to privacy concerns over the vast amounts of data collected and analyzed when generating personalized advertisements. Therefore, it is critical to garner a better understanding of consumers’ attitudes towards personalized advertising in order to be able to use those insights to alleviate consumer privacy concerns. The purpose of this research is to work towards developing a more thorough understanding of consumers’ attitudes towards personalized advertising by exploring the antecedents and outcomes of those attitudes. In particular, we examine what factors determine whether personalized advertising is perceived favorably vs. invasively by consumers and what effects those perceptions have on consumers’ attitudes and intentions. The research lends contributions to academicians, marketing practitioners, and consumers by helping to achieve an increased understanding of personalized advertising’s impact on consumers’ perceptions. The empirical study employed in this research utilizes a conceptual framework that integrates privacy calculus theory with previous research on invasiveness, advertising acceptance, and innovation adoption. In addition, this research contributes to the marketing and information privacy literatures by making a theoretical connection between perceived invasiveness and its relationship with privacy concerns, as well as its impact on consumers’ attitudes and behavioral intentions. The results from the empirical research reveal that a number of constructs, such as perceived invasiveness, privacy concerns, perceived usefulness, and consumer innovativeness demonstrate significant relationships with consumers attitudes and behavioral intentions in the context of personalized advertising. Implications for managers, researchers, and consumers are discussed. / Includes bibliography. / Dissertation (Ph.D.)--Florida Atlantic University, 2014. / FAU Electronic Theses and Dissertations Collection

Kwong-ho Wu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 72-75). / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Outline Fonts --- p.2 / Chapter 1.1.1 --- Advantages and Disadvantages --- p.4 / Chapter 1.1.2 --- Representations --- p.4 / Chapter 1.1.3 --- Rasterization --- p.5 / Chapter 1.2 --- Introduction to This Thesis --- p.6 / Chapter 1.2.2 --- Organization --- p.7 / Chapter 1.2.1 --- Objectives --- p.7 / Chapter 2 --- Chinese Characters Fonts --- p.8 / Chapter 2.1 --- Large Character Set --- p.8 / Chapter 2.2 --- Font Styles --- p.8 / Chapter 2.3 --- Storage Problems --- p.9 / Chapter 2.4 --- Hierarchical Structure --- p.10 / Chapter 2.5 --- High Stroke Count --- p.11 / Chapter 3 --- Rasterization --- p.13 / Chapter 3.1 --- The Basic Rasterization --- p.13 / Chapter 3.1.1 --- Scan Conversion --- p.14 / Chapter 3.1.2 --- Filling Outline --- p.16 / Chapter 3.2 --- Font Rasterization --- p.17 / Chapter 3.2.1 --- Outline Scaling --- p.17 / Chapter 3.2.2 --- Hintings --- p.17 / Chapter 3.2.3 --- Basic Rasterization Approach for Chinese Fonts --- p.18 / Chapter 3.3 --- Hintings --- p.20 / Chapter 3.3.1 --- Phase Control --- p.20 / Chapter 3.3.2 --- Auto-Hints --- p.21 / Chapter 3.3.3 --- Storage of Hintings Information in TrueType Font and Postscript Font --- p.22 / Chapter 4 --- An Improved Chinese Font Rasterizer --- p.24 / Chapter 4.1 --- Floating Point Avoidance --- p.24 / Chapter 4.2 --- Filling --- p.25 / Chapter 4.2.1 --- Filling with Horizontal Scan Line --- p.25 / Chapter 4.2.2 --- Filling with Vertical Scan Line --- p.27 / Chapter 4.3 --- Hintings --- p.30 / Chapter 4.3.1 --- Assumptions --- p.30 / Chapter 4.3.2 --- Maintaining Regular Strokes Width --- p.30 / Chapter 4.3.3 --- Maintaining Regular Spacing Among Strokes --- p.34 / Chapter 4.3.4 --- Hintings of Single Stroke Contour --- p.42 / Chapter 4.3.5 --- Storing the Hinting Information in Font File --- p.49 / Chapter 4.4 --- A Rasterization Algorithm for Printing --- p.51 / Chapter 4.4.1 --- A Simple Algorithm for Generating Smooth Characters --- p.52 / Chapter 4.4.2 --- Algorithm --- p.54 / Chapter 4.4.3 --- Results --- p.54 / Chapter 5 --- Experiments --- p.56 / Chapter 5.1 --- Apparatus --- p.56 / Chapter 5.2 --- Experiments for Investigating Rasterization Speed --- p.56 / Chapter 5.2.1 --- Investigation into the Effects of Features of Chinese Fonts on Rasterization Time --- p.56 / Chapter 5.2.2 --- Improvement of Fast Rasterizer --- p.57 / Chapter 5.2.3 --- Details of Experiments --- p.57 / Chapter 5.3 --- Experiments for Rasterization Speed of Font File with Hints --- p.57 / Chapter 6 --- Results and Conclusions --- p.58 / Chapter 6.1 --- Observations --- p.58 / Chapter 6.1.1 --- Relationship Between Time for Rasterization and Stroke Count --- p.58 / Chapter 6.1.2 --- Effects of Style --- p.61 / Chapter 6.1.3 --- Investigation into the Observed Relationship --- p.62 / Chapter 6.2 --- Improvement of the Improved Rasterizer --- p.64 / Chapter 6.3 --- Gain and Cost of Inserting Hints into Font File --- p.68 / Chapter 6.3.1 --- Cost --- p.68 / Chapter 6.3.2 --- Gain --- p.68 / Chapter 6.4 --- Conclusions --- p.69 / Chapter 6.5 --- Future Work --- p.69 / Appendix

Thesis (B.S.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ENGINEERING / Bibliography: leaves 52-53. / by John Cambell Gonzalez. / B.S.

Thesis (B.S.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1979. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ENGINEERING. / Bibliography: leaf 79. / by Edwin P. Berlin, Jr. / B.S.

Photocopy of typescript. / Digitized by Kansas Correctional Industries

Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1979. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ENGINEERING. / Includes bibliographical references. / by Samuel Marc Goldwasser. / Ph.D.

Auditory graphsdisplays that represent graphical, quantitative information with soundhave the potential to make graphical representations of data more accessible to blind students and researchers as well as sighted people. No research to date, however, has systematically addressed the attributes of data that contribute to the complexity (the ease or difficulty of comprehension) of auditory graphs. A pair of studies examined the role of both data density (i.e., the number of discrete data points presented per second) and the number of trend reversals for both point estimation and trend identification tasks with auditory graphs. For the point estimation task, results showed main effects of both variables, with a larger effect attributable to performance decrements for graphs with more trend reversals. For the trend identification task, a large main effect was again observed for trend reversals, but an interaction suggested that the effect of the number of trend reversals was different across lower data densities (i.e., as density increased from 1 to 2 data points per second). Results are discussed in terms of data sonification applications and rhythmic theories of auditory pattern perception.

Front projection is an economical method to produce large displays. However, the twin problems of occlusions, which create shadows on the screen, and light projected onto users near the screen, potentially blinding them, makes front projection a poor fit for large upright interactive surfaces. Virtual Rear Projection (VRP) uses multiple redundant front projectors to provide the user experience of using a rear projected display. By using a projector-camera system to mitigate shadows and blinding light, a virtual rear projected display significantly improves upon the user experience of a traditional front projected display, allowing it to replace a rear projected display. In this thesis we characterize the problems caused by shadows and occlusions and develop projection technologies that mitigate shadows and blinding light. We also present a laboratory performance evaluation, and a user evaluation of the technology showing that VRP improves the user experience with respect to traditional front projection.

Thesis (Ph. D.)--University of Washington, 2001. / Vita. Includes bibliographical references (p. 155-162).

Thesis (M.B.Sc.)--Victoria University of Wellington, 2007. / Includes bibliographical references.