Innovation allows for competitive advantage. Competitive advantage and innovation lead to economic growth. For innovation to occur, creativity is necessary. All individuals are creative, but continuous practice is necessary to be creative. The process from creativity to innovation and competitive advantage and economic growth involves three stages. The first stage involves educating primary and secondary school children to be creative across different domains. Current school systems focus on mathematical and linguistic skills. Examples of domains are linguistic, performance, mechanicalscientific and artistic. These creative domains can be taught through encouraging children to use their imagination and different methods. In primary and secondary education little-c creativity and mini-c creativity are developed. Little-c creativity involves developing problem solving skills. Mini-c creativity involves the ability to recognise personal creative events, not necessarily recognised by others. Tertiary education involves students gaining knowledge in a specific domain. While studying to gain knowledge and conduct research on a specific domain, practicing creativity is still important. Upon completion of tertiary education the second stage in creating economic growth through creativity and innovation commences. This second stage involves organisations hiring creative employees that have knowledge within a domain similar to the organisation‟s industry. Creative employees develop creative ideas. The creative ideas allow for innovative products to be developed. Innovative products satisfy customer needs and lead to competitive advantage. Managers should encourage employees to be innovative. Employees that are motivated and encouraged to take risks develop a talent within the domain that they are employed in. The ability to be creative and innovative leads to pro-creativity and big-c creativity. Pro-c creativity refers to a talent being developed over approximately ten years. Big-c creativity involves creating products that benefits society positively. Upon creating products that benefit society, competitive advantage is created that allows for the third stage of creating economic growth to commence. This third stage involves economic growth that stems from innovation and creative individuals. Countries currently focus on stage two where they aim to encourage innovation amongst organisations. There is a realisation that to be innovative,creativity is necessarily and that creativity must be taught by means of education. This research study will use a questionnaire by Kaufman (2009, 2012, 2013) to determine how creative students perceive they are and whether they are capable of recognising different levels of creativity. A similar study was conducted in Germany and Mexico. Professor Alexander Brem was asked for the questionnaire. The questionnaire was translated from German to English. The objective is to determine whether students perceive themselves to be creative, thus being innovative within their organisations and indirectly allowing for competitive advantage and economic growth. Kaufmans‟ questionnaire was distributed to Nelson Mandela Metropolitan University Masters in Business Administration students. Ethics clearance was granted and answering the questionnaire was optional.To draw conclusions an Exploratory Factor Analysis was done on creative domains and the levels of creativity students are able to recognise. The first Exploratory Factor Analysis revealed performance creativity as the first factor, mechanicalscientific creativity as the second factor, scholarly creativity as the third factor and artistic creativity as the fourth factor. The second Exploratory Factor Analysis grouped pro-c creativity, big-c creativity and little-c creativity as the first factor, not being able to recognise creativity as the second factor and mini-c creativity as the third factor. The individual results from each factor were discussed. Each factor was further analysed by comparing gender, age, year‟s work experience and type of students to the type and level of creativity. The results show three trends. Firstly, results indicated that respondents perceived themselves to be predominantly scholarly and mathematical-scientific creative. This result is synonymous with secondary research that states that educational institutions focus on enhancing linguistic and mathematical skills amongst students and that developing skills in other domains are seen as less important. Secondly, the ability of students to recognise different levels of creativity decreases from big-creativity to pro-c creativity; pro-c creativity to little-c creativity and little-c creativity to mini-c creativity. Students are therefore better able to recognise large inventions than smaller inventions. Thirdly, results indicated that creativity levels do not differ when gender, age, year‟s work experience and type of students are compared. In this research study the above statements will be discussed in detail.

Creativity is seen as the driving force behind innovation. It can even be said to be the same process. It is critical to implement the creativity in order for innovation to actually take place. This combination of creativity and innovation is required for economic growth, sustainability, continuous improvement and competitive edge for organisations. Creativity is more than just artistic ability but includes scientific and problem solving steps and basic everyday creativity. This combination would be key in government departments, organisations and universities today. People’s perception on creativity could hamper their growth and development in this key area, not only for themselves but of others that they come into contact with. People’s perception on creativity is that it is either a genius form in either artistic or musical terms or it is not at all creative. They do not necessarily view the everyday tasks as creative. The research approach for this study is positivistic and deductive. The students’ perception of creativity is gathered using a quantitative questionnaire, where they rank their perceptions. The questionnaire was from an international study and it was made available to all students at the Nelson Mandela Metropolitan University. The data analysis will be both descriptive and inferential in nature. The research seeks to examine students’ perception of their own creativity and how they rate various creative products or services. Students are on their way to the pinnacle in their fields and the creativity should therefore be at its peak to be able to take full advantage and to get maximum benefit from it. The research will gain insight into their perception via a questionnaire where they need to rate themselves. The literature review will investigate creativity, innovation and the links between them. It will analyse the importance of innovation to business and the unlocking of creativity. There are many differing ways to unlock and stimulate creativity and some of these are addressed.

Organisations are constantly expected to be more competitive while working in an environment in which time and cost are limited, thereby preventing such organisations from taking the time required to be responsive. The supply chain provides a critical linkage between various organisations which should seek collective opportunities to improve performance. It is, therefore, important that organisations understand that conventional knowledge and methods will not serve unless there is a concerted focus on improvement of organisational performance toward fulfilling increased expectations, not just maintaining that which is comfortable. A more sustainable approach may be the introduction of supply chain best practice. An optimal supply chain is one that continuously strives to reduce unnecessary cost and eliminate waste, thereby increasing the percentage of time that may be devoted to value-adding activities. Supply chain technology principles were assessed and the application thereof, sought to understand its efficiency and effectiveness. This study was intended to identify supply chain cost dimensions with a focus on the optimal use of supply chain technology. Within the current supply chain context, the use of Information and Communication Technology (ICT) was explored to identify opportunities. A supply chain audit tool (SCAT) was developed which had proven to be an effective tool to analyse it’s logistics functions. Implementation of remedial tools through the SCAT could result in a leaner, cost optimal and more value-adding process. The result of conducting individual organisational improvements is expected to result in an overall improvement in the total supply chain. These supply chain cost drivers were rooted in cost, quality, safety and product performance. Recommendations on further improvements were also offered.

Small entrepreneurial businesses are widely regarded as important contributors to the economic well-being of countries all over the world as they create value for both the entrepreneur and the economy in which they operate. The value creation process in these businesses often differs from what commonly happens in larger established businesses. Resources available to the entrepreneur are normally much more restricted and decisions are often based on limited information. This thesis focuses on the value that is created by technology-based entrepreneurial businesses, the leveraging of limited resources and the decision-making orientation they adopt during this process. Given the importance of technology-based entrepreneurial businesses in contributing to economic growth and job creation in most global economies, as well as the limited previous research conducted amongst these businesses, the purpose of this study was to identify the human and social capital factors influencing value creation in technology-based entrepreneurial businesses. With this purpose in mind, the primary objective was to identify, investigate and empirically test the relationships between the various identified factors and Perceived value creation in technology-based entrepreneurial businesses, taking into account their decision-making orientation, as well as the uncertain environment under which they operate. This study uses the Resource-Based View of the business as the basis of its theoretical orientation. The literature review revealed five main categories of constructs, namely Knowledge and skills, Experience, Networks, Decision-making orientation and Perceived environmental uncertainty influencing the dependent variable Perceived value creation in technology-based entrepreneurial businesses. Knowledge and skills, Experience and Networks were identified as independent variables while Decision-making orientation was identified as the mediating variable and Perceived environmental uncertainty as the moderating variable. Six demographic variables (type of industry, age of business, number of employees, age of entrepreneur, academic qualifications of entrepreneur and the number of previous businesses started by the entrepreneur) were also identified as potential influencing factors. Various hypotheses were formulated to be tested during the empirical investigation. Each construct was clearly defined and then operationalised. Operationalisation was done by using reliable and valid items sourced from tested measuring instruments used in previous studies, as well as a number of self-generated items based on secondary sources. A structured questionnaire was made available to respondents identified by means of the convenience snowball sampling technique, and the data collected from 313 usable questionnaires was subjected to various statistical analyses. An Exploratory Factor Analyses (EFA) was conducted which confirmed the different variables, and Cronbach-alpha coefficients were calculated to confirm the reliability of the measuring instrument. Structural Equation Modelling (SEM) was the main statistical procedure used to test the significance of the relationships hypothesised between the various independent, mediating, moderating and dependent variables. A number of different models were tested, and the results discussed and explained. The main finding of the study was that technology-based entrepreneurial business can create financial and non-financial value by adopting a decision-making orientation in the business of co-creating the future with other stakeholders. The most important human and social capital factors that influence the decision-making orientation of these businesses are Knowledge and skills, Unstructured networks and Structured networks. The main limitations of the study were firstly the convenience snowball sampling technique used to collect responses, secondly the dependence of reporting on organisation issues by individuals, and thirdly the limited number of influencing factors included in the models. Future research should address these limitations, and could include qualitative analyses. This study has added to the empirical body of knowledge on entrepreneurship research by investigating a particularly important segment of the literature, namely technology-based entrepreneurial businesses. By identifying and developing various models that outline the most significant factors that influence perceived value creation in technology-based entrepreneurial businesses, this study offers recommendations and suggestions for managing these businesses in such a way as to improve the creation of financial and non-financial value in them. It further provides recommendations for business teaching programmes to enhance curriculums by focusing on alternatives to the format of formal business planning.

The aim of this research was to establish the optimum processing conditions and parameters for producing nonwoven fabrics best suited for application in disposable and protective wear for surgical gowns, drapes and laboratory coats. Carded and crosslapped webs, of three basic weights (80, 120, and 150g/m2), from greige (unscoured and unbleached) cotton, viscose and polyester fibres, were hydroentangled, using three different waterjet pressures (60, 100 and 120 bars), on a Fleissner Aquajet hydroentanglement machine. An antibacterial agent (Ruco-Coat FC 9005) and a fluorochemical water repellent agent (Ruco Bac-AGP), were applied in one bath using the pad-dry-cure technique, to impart both antibacterial and water repellent properties to the fabrics, SEM photomicrographs indicating that the finished polymers were evenly dispersed on the fabric surface. The effect of waterjet pressure, fabric weight and type and treatment on the structure of the nonwoven produced, was evaluated by measuring the relevant characteristics of the fabrics. As expected, there was an interrelationship between fabric weight, thickness, and density, the fabric thickness and mass density increasing with fabric weight. An increase in waterjet pressure decreased the fabric thickness and increased the fabric density. The water repellent and antibacterial treatment increased the fabric weight and thickness. The antimicrobial activity of the fabrics was assessed by determining the percentage reduction in Staphylococcus aureus and Escherichia coli bacteria population. The maximum percent reduction at 24hrs contact time for both bacteria ranged from 99.5 to 99.6 percent for all the fabric types. The standard spray test ratings for the three treated fabrics ranged from 80-90 percent, whereas that of the untreated water repellent fabric was zero, while the contact angles for all the fabric types exceeded 90 degrees, indicating good resistance to wetting. It was found that the tensile strength of the fabric in the cross-machine direction was higher than that in the machine direction, for both the treated and untreated fabrics, with the tensile strengths in both the MD and CD of the treated fabrics were greater than that of the untreated fabrics, the reverse being true for the extension at break. An increase in waterjet pressure increased the tensile strength but decreased the extension at break, for both the treated and untreated fabrics. The finishing treatment decreased the mean pore size of all the fabrics, the mean pore size decreasing with an increase in fabric weight and waterjet pressure. An increase in waterjet pressure and fabric weight decreased the air and water vapour permeability, as did the finishing treatment, although the differences were not always statistically significant. The polyester fabrics had the highest water and air permeability. Hence low weight fabrics of 80 g/m2, which were hydroentangled at low water jet pressures of 60 bars, were suitable for use in this study due to their higher air and water vapour permeability as well as higher pore size distribution. These group of fabrics thus meet the requirements for surgical gowns, drapes, nurses’ uniforms and laboratory coats.

Dr Math is a math tutoring service implemented on the chat application Mxit. The service allows school learners to use their mobile phones to discuss mathematicsrelated topics with human tutors. Using the broad user-base provided by Mxit, the Dr Math service has grown to consist of tens of thousands of registered school learners. The tutors on the service are all volunteers and the learners far outnumber the available tutors at any given time. School learners on the service use a shorthand language-form called microtext, to phrase their queries. Microtext is an informal form of language which consists of a variety of misspellings and symbolic representations, which emerge spontaneously as a result of the idiosyncrasies of a learner. The specific form of microtext found on the Dr Math service contains mathematical questions and example equations, pertaining to the tutoring process. Deciphering the queries, to discover their embedded mathematical content, slows down the tutoring process. This wastes time that could have been spent addressing more learner queries. The microtext language thus creates an unnecessary burden on the tutors. This study describes the development of an automated process for the translation of Dr Math microtext queries into mathematical equations. Using the design science research paradigm as a guide, three artefacts are developed. These artefacts take the form of a construct, a model and an instantiation. The construct represents the creation of new knowledge as it provides greater insight into the contents and structure of the language found on a mobile mathematics tutoring service. The construct serves as the basis for the creation of a model for the translation of microtext queries into mathematical equations, formatted for display in an electronic medium. No such technique currently exists and therefore, the model contributes new knowledge. To validate the model, an instantiation was created to serve as a proof-of-concept. The instantiation applies various concepts and techniques, such as those related to natural language processing, to the learner queries on the Dr Math service. These techniques are employed in order to translate an input microtext statement into a mathematical equation, structured by using mark-up language. The creation of the instantiation thus constitutes a knowledge contribution, as most of these techniques have never been applied to the problem of translating microtext into mathematical equations. For the automated process to have utility, it should perform on a level comparable to that of a human performing a similar translation task. To determine how closely related the results from the automated process are to those of a human, three human participants were asked to perform coding and translation tasks. The results of the human participants were compared to the results of the automated process, across a variety of metrics, including agreement, correlation, precision, recall and others. The results from the human participants served as the baseline values for comparison. The baseline results from the human participants were compared with those of the automated process. Krippendorff’s α was used to determine the level of agreement and Pearson’s correlation coefficient to determine the level of correlation between the results. The agreement between the human participants and the automated process was calculated at a level deemed satisfactory for exploratory research and the level of correlation was calculated as moderate. These values correspond with the calculations made as the human baseline. Furthermore, the automated process was able to meet or improve on all of the human baseline metrics. These results serve to validate that the automated process is able to perform the translation at a level comparable to that of a human. The automated process is available for integration into any requesting application, by means of a publicly accessible web service.

New innovative products are being designed while the user interface of existing products is constantly being revamped to give them a new look. All this is an effort to bring a satisfactory interacting experience for the user. However, in most cases users do not feel that they experience that benefit. The introduction of a new product, or the enhancement of the functionality and user interface of an existing product, often faces criticism and brings resistance to the acceptance and usage of the product by the users. Therefore, the change in user interface or introduction of new products does not only affect the business processes but also the lifestyles of the users, as well as their overall user experience. One of the most important components for the success of any product is a positive user experience. User experience refers to the subjective feeling of the user that results from their interaction or intention to interact with a product in order to perform a specific task in a specific environment. When the user interface and functionality of a product match the expectations of the users and make the users effective and efficient, feel safe and attain some level of self-worth from using or possessing the product, their interaction with the product becomes more satisfactory. User experience practitioners are in agreement that a change to the user interface influences the user experience of the people when interacting with the product; hence it affects change in the user experience of the people. A vast body of literature exists on the methods for evaluating user experience as well as on the principles that are aimed at guiding the design of products for a positive user experience. However, there is a lack of a means to manage this change in user experience that results from the changes in the features of the user interface or the product functionalities. This inadequacy opens up the potential for integrating change management principles in order to manage user experience. However, existing change management principles do not address the user experience aspects when managing change. Following the above premise, this study focused on the development of a model for managing user experience: the User Experience Management Model (UXM2). The UXM2 infers its components from the disciplines of user experience and change management. Its uniqueness is seated in its people-centred approach that aims to effect a free-will change in the individuals towards a long-term positive user experience. The proposed model further aims to promote the voluntary acceptance of a product, which is contrary to the mandatory change that is guided by the policies of the organization, as discussed in the study. The UXM2 was developed from a thorough argumentation of literature on user experience and change management. The components that were required for development of the model were identified from literature, and were evaluated for their relevance by means of academic publications in subject domain international conferences. The academic publications underwent double-blind peer review with subject domain experts. The model was evaluated for its relevance and potential applicability through interviews and discussions with subject domain experts. The subject domain experts consist of user experience practitioners and academic professionals in the domain of HCI. The subject domain experts also evaluated the model by means of an evaluation tool comprising of a Likert scale rating of the proposed components and related activities for managing user experience. The target users of the UXM2 are user experience practitioners and product developers who aim to promote a sustainable long-term positive user experience for the people interacting with their products. The UXM2 is aimed at being used for the design of products that are meant for institutional use, personal use, mandatory use and optional use. It is believed that adoption of the UXM2 will promote acceptance of the product by users, with an associated sustainable positive long-term user experience.

Although a categorical definition of the concept of blended learning is yet to be established, in broad terms, Blended Learning refers to a system that combines traditional face-to-face teaching environments with an online component. This therefore makes the learning process far more engaging for the student and also enables the lecturer to extend teaching and learning outside the classroom. The private higher education institution that was the focus of this study (referred to as Campus A) had attempted to introduce blended learning as a teaching and learning approach at the institution. The site had been operating in Port Elizabeth for 15 years and offered a range of degrees, diplomas and certificates on a full time basis and a range of short learning programmes as part of their business school. Despite concerted effort made by the managers to drive the adoption of blended learning on the campus, the acceptance of this teaching practice had been slower than expected and, given the transformative potential of blended learning, the management of the campus wished to improve the adoption rate significantly. Therefore the primary purpose of this study was to identify adoption strategies that could be used to increase the acceptance of blended learning as a teaching strategy at Campus A of this educational institution. The study followed a two pronged approach; the first part entailed a review of literature on the successful implementation of blended learning. The review concluded with an adapted model that integrated relevant blended learning adoption factors. The model was thereafter used for the second part of the study, as a basis for questionnaires and interviews that were conducted with relevant staff with the aim of determining how the integrated model for the adoption of blended learning should be implemented on the campus.

Few naturalistic studies exist that take an in-depth look at the lifeworlds of consultants and supervisors. This single case study describes and interprets the practical knowledge of an exemplary Fine Arts Supervisor. In this study, the investigator acted as a participant-observer while "shadowing" Ruth Britten (a pseudonym) over a four month period. Data were derived through field research techniques, and were subjected to data analysis and interpretation. Drawing upon a body of literature dealing with the nature of practical knowledge, this study concludes that a supervisor's practical knowledge is different from a teacher's practical knowledge in two important ways. First, curriculum implementation replaces curriculum development in the five commonplaces found in teacher practical knowledge: self, instruction, curriculum development, subject matter, and milieu. Second, the political knowledge context forms a major addition to the five orientations defined by Elbaz regarding teacher practical knowledge: theoretical, social, personal, situational, experiential. A third conclusion underlies the above: Elbaz's conceptual framework for a teacher's practical knowledge proved to be a useful starting point in determining a supervisor's practical knowledge. Practical knowledge is constructed upon rules of practice, practical principles, and images. In this study, these forms revealed the dialectical nature of much of Ruth's practical knowledge. Two constructs or landscapes of imagery became apparent, one being the empowerment and power of teachers, and the other, bureaucratic power and control and educational stability. Analysis of Ruth's style as a supervisor examined further dialectical relationships, as she continuously resolved contraries while implementing fine arts curricula. The findings suggest that among other requirements, supervisors need to develop a unique form of practical knowledge geared to the political context of curriculum implementation. Therefore, School Boards should consider tenure contracts for supervisors rather than limited term contracts, and should promote special training for supervisors in curriculum change strategies rather than assume that master teacher practical knowledge is sufficient. / Education, Faculty of / Curriculum and Pedagogy (EDCP), Department of / Graduate

This diploma thesis is dedicated to marketing of start-ups and the most frequent mistakes they make in this field. The goal of this thesis is to propose recommendations for start-up founders which could help them avoid mistakes while building their business. The thesis is divided into three parts. The first part defines the concept of start-ups, explores their history and introduces the main issues start-ups have to deal with in the field of marketing. The second part contains interviews with start-up founders, employers and investors. The third part identifies the main problematic areas of start-ups' marketing and introduces recommendations and best practices for start-up founders, which is supposed to increase their chances to build a successful company.