The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information

The aim of this thesis was to identify opportunities for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information

The aim of my thesis was to characterize and analyze chosen aspects of the internal environment of a particular company with an emphasis on financial analysis and to propose possible changes. Fronius Czech Republic Ltd. seeks to further expand its branches. Another branch has been opened in Ostrava. This branch started its operations officially on the 19th May 2011. A positive fact is that all managers of Fronius Czech Republic s.r.o. completed the Management Skills course. The main objective of thematic workshops was to put what managers routinely used in practice, into a broader framework and to show them other perspectives on the manager?s work. Another positive fact is that the Czech branch was the first sales subsidiary in the Fronius group which received ISO 9001:2008 certification, which verifies the quality of management system by the International Organisation for Standarisation (ISO). My thesis contains an analysis of absolute indicators, analysis of financial ratios, calculation of bankruptcy and creditworthy models, product range and services offered characterization, human resources management and SWOT analysis. In the field of financial analysis, the company achieved very good results both in the ratios and in evaluating bankruptcy and creditworthy models. The results were affected by a sharp decline in profit in 2009. I consider the evaluation of financial analysis along with a creditworthy and bankruptcy models in Fronius Company as the main contribution. The analysis in this scope has never been done before in the company. Another benefit is the formulation of a SWOT analysis, especially awareness of weaknesses and threats and the proposition of possible changes for future development.

L'objectif de la thèse était d'étudier la composition microbiologique d'environnements intérieurs afind'évaluer les microorganismes, ou profils de microorganismes, liés aux développements de pathologiesrespiratoires, par catégorie de patients (immunodéprimés ou allergiques)Pour cela, des études locales, FIQCS et TIARE, ont respectivement été réalisées aux domiciles de patientsimmunodéprimés (à risque d'infection fongique invasive) et de patients atteints de mucoviscidose (à risqued'aspergillose broncho-pulmonaire allergique). D'autre part, dans le cadre de l'étude ELFE (EtudeLongitudinale Française depuis l'Enfance), des prélèvements provenant de logements de 3200 enfants ontété analysés.Les travaux de ces différentes études ont montré la diversité des logements quant à leur caractéristiquemicrobiologique (diversité des espèces et niveau des concentrations) et ont démontré ainsi l'importance desmesures environnementales aux domiciles pour prévenir les risques infectieux et allergiques / The aim of this work was to study the microbiological composition of indoor environments to assessmicroorganisms, or profiles of microorganisms, related to the development of respiratory diseases, bycategory of patients (immunocompromised or allergie)Local studies, local study, FIQCS and TIARE, were conducted in immunocompromised patients dwellings (atrisk for invasive fungal infection) and in cystic fibrosis patients dwellings (at risk for bronchopulmonaryaspergillosis allergie). A national study (ELFE : Etude Longitudinale Française depuis l'Enfance ) wasconducted too and analyzed 3,200 children' dwellings.The différent studies showed différent contamination levels in dwellings and demonstrated the importanceof environmental measures in the homes to prevent infectious and allergie risks.

L’innovation est devenue d’une nécessité vitale pour la firme afin de s’adapter à un environnement en changement perpétuel. La théorie évolutionniste a mis en exergue le rôle des compétences en matière d’analyse de la firme. Des compétences spécifiques sont ainsi indispensables à la réalisation des projets d’innovation.Selon cette théorie, les compétences internes occupent une place primordiale au sein de la firme mais elles sont parfois insuffisantes à l’entreprise pour innover ; ce qui nécessite de faire appel à l’environnement externe. Outre que les compétences employées en interne, les compétences peuvent être acquises de l’externe à travers des travailleurs indépendants ou par l’intermédiaire des relations de coopération. En mobilisant un cadre d’analyse évolutionniste soutenu par des éléments de la théorie des compétences, nous cherchons à déterminer les facteurs impactant la propension à innover des firmes française tout en soulignant l’influence des compétences employées en interne ou issues de l’extérieur sur la probabilité de s’engager dans des activités d’innovation.Dans cette lignée, nous évoquons d’abord les approches théoriques de l’innovation pour ensuite souligner l’importance des compétences de l’entreprise et de son personnel et la nécessité d’entretenir des accords de coopération pour des fins d’innovation.Pour compléter notre raisonnement nous s’aidons des analyses descriptives suivies par une analyse économétrique effectuée sur des données de l’enquête CIS 2010.L’achèvement de ce travail démontre que la probabilité de s’engager dans des activités d’innovation est affectée par des éléments issus de l’environnement interne et externe de la firme. / Innovation has become a vital need for the firm to deal with a continuously changing environment. Evolutionary theory has emphasized the role of competences in firm analysis. Therefore, specific competences are essential for the fulfillment of firms’ innovation activities.According to evolutionary theory, internal competences are central to the firm. Though, they can be sometimes insufficient for it to innovate. Thus, innovation requires from the firm to look for complementary external competences to reinforce those existing internally.Besides the competences used in-house, competences can be acquired externally through freelancers or cooperative relationships. Basing on an evolutionary analytical framework enhanced with elements of competence-based view, the main body of this thesis analyses the behavior of French companies in terms of innovation. In other words, we seek to determine the factors increasing the innovation capacity of firms while stressing the influence of competences used in-house or acquired externally on the probability for firms to engage in innovation projects.Within this scope, we first invoke different approaches of innovation and then emphasize the importance of firm competences and its staff in addition to their participation into cooperative agreements for innovation. To finalize our interpretation, we conduct a descriptive analysis followed by a study based on the survey data of Innovation CIS 2010. The results show that the probability for firms to engage in innovation activities is affected by elements from the internal and external environment of the firm.

In this diploma thesis we deal with the culture and strategy in Hospital Jindřichův Hradec. In the theoretical part the fundamental basis of culture and its change, strategy, strategic analysis and Morton's components and their interactions are defined. The objective of this work is to realize strategic analysis and find out basic problems of hospital. Another objective is to identify the basic content of the organizational culture and define the possibilities of its further shaping. Strategic analysis revealed especially problems with the hospital culture, motivation and communication. Organizational culture serves as a basic integrating element for other parts of the organization therefore we paid it more attention at work - the definition of its basic content (e.g. cooperation, communication, empathy) and possibilities of its change.

The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.

This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.

The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.

This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.