Agricultural businesses face many internal and external factors that significantly affect their business. Aspects such as management, marketing, internal and external environments are increasingly important for agricultural businesses in the Czech Republic. This thesis analyses the external environment of the company, including PEST analysis and Porter's five forces model. Both models are explored in detail including explanations of their main role and functionality within the given environment. Also explained is the Boston matrix to define the internal environment of the company. This thesis provides a SWOT analysis- techniques focused on the evaluation of internal and external factors influencing the organization's success. The practical part of this thesis will implement the theoretical aspects previously explored within a selected agricultural business of Central Bohemia. This thesis will explain and analyse the external and internal environment of the selected agriculture business. A general overview of the models will be defined and then implemented upon the agricultural business of Klučenice a.s.

This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.

The diploma thesis deals with a strategic analysis of the agricultural company AGRO Dolní Kralovice, s.r.o. The aim of the thesis is to process the strategic analysis of the company, evaluate its results and suggest some recommendations or possible changes. Strengths, weaknesses, opportunities and threats are identified in order to fulfil the aim. The thesis uses analytical methods, namely the analysis of external, competitive and internal environment. The methodology of the thesis builds on a qualitative research. The first part includes theoretical knowledge of the strategic management and selected strategic analysis. The second part is based on the aim of the thesis to process the strategic analysis, carry out the external and internal analysis and evaluate their results. The thesis also includes information about the agricultural sector itself, captures its progressive development and positive or negative changes. It is possible to fully use the resulting recommendations for management's needs.

The aim of my final thesis is to create a business plan in order to found a new company called EkonomLife s.r.o. The company will primarily provide training and education to increase financial literacy of population of South Bohemia. In the theoretical part of the thesis, I describe basic segments of the business plan and explain the area of education specializing in finance and financial literacy. In particular, I focus on the game "VirtuLife", which is a crucial instrument for teaching financial literacy and at the same time a marketing instrument suitable for communication with target groups of clients of the new company. In the practical part of the thesis, I analyse internal and external environment of the company and I suggest convenient sales and marketing strategy based on the previously collected data. At the same time, I evaluate financial possibilities of the company by compiling a founding budget. At the end of my work I come to a conclusion that foundation of such company is very risky at this time and it would be better to find different ways how to address potential clients.

The economic prosperity of the late 1990s was characterized by a perceived expansive growth that increased the expectations of a company's performance. WorldCom, a telecommunications company, was a victim of these expectations that led to the evolution of a fraud designed to deceive the public until the economic outlook improved. Through understanding what led to the fraud, how the fraud grew, and what its effects were, lessons can be derived to gain a better understanding of the reasons behind a fraud and to prevent future frauds from occurring or growing as big as the WorldCom fraud did.

No description available.

I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. This literature explicitly proposes four distinctly different types of strategies that management need to consider in the organizational context. Namely, long-term strategy, internal business strategy, external corporate strategy, and competitive strategy. The study analyzed the food and beverage industry over a decade (2005-2014), where the three of the largest actors in the industry were selected, Nestlé S.A, PepsiCo Inc, and Unilever. The choice of method was content analysis, where three structured categorization matrixes were developed which each analyzed parts of the annual reports. The study propose the role of big data as a strategic tool for managerial decision from a theoretical standpoint. The content analysis show that hypothesis 1, could be confirmed, big data have an impact on all the proposed four managerial strategic decisions. Second hypothesis could not be confirmed, since decentralization does only occur for one of the organizations, but increased external environment turbulence could be concluded for the industry in general. The third hypothesis could be confirmed, which show that there is an increase in individualization due to increased customer involvement and demand. The analysis discovered three distinct time periods during the last decade, namely pre- economic instability period (2005-2007), economic instability period (2008-2011) and finally the post-paradigm period (2012-2014). Where the year 2011 was the most turbulent in terms of economy and technology for the industry. The study clearly show that customers are now involved in the production process, customers are co-creators of the products. There is now a two-way communication and increased social responsibility awareness. This study shows that the old traditional approach of looking at markets in order to position yourself to stay competitive are obsolete as this study predicted. customers demand to be a part of the organizational culture. This conclude that big data is an important tool for all strategic managerial decisions.

Abstract The object of this research was to analyze external and internal environments of information systems and to find factors that influence the acquisition, provisioning and utilization of information systems, and to identify the effects. The research object was to identify relations between the environmental factors’ impacts and information systems in an education and research organization. The empirical research was executed at the University of Oulu. In this research the qualitative method was utilized. The research data was gathered through interviewing the personnel of the university, altogether 35 persons, standing for four groups: administration, education and research, services and information system support. At first the environmental factors influencing on the information systems were identified and analyzed from related studies. Their impacts on an education and research organization’s information systems’ acquisition, provisioning and use were then empirically analyzed. The impacts of generic environmental factors, regulation factors, financial factors and internal environmental factors were evaluated. The internal environment’s factors had relatively intensive and plentiful influence, because also external factors influenced trough the internal environment. This research gives a rigorous conceptual view to information systems’ environmental factors and their impacts in an education and research organizations and provides perspectives to additional studies, too. / Tiivistelmä Tämän tutkimuksen tarkoituksena oli analysoida tietojärjestelmien ulkoista ja sisäistä ympäristöä ja löytää tekijöitä, joilla on vaikutuksia niiden hankintaan, käyttöönottoon ja käyttöön samoin kuin tunnistaa niiden vaikutuksia. Tavoitteena oli kehittää malli, joka ilmentää ympäristövaikutusten suhteita tietojärjestelmiin koulutus- ja tutkimusorganisaatiossa. Tutkimus tehtiin Oulun yliopistossa. Tässä tutkimuksessa käytettiin laadullisen tutkimuksen menetelmiä. Tutkimusaineisto perustui Oulun yliopiston henkilökunnan haastatteluihin, joihin osallistui 35 henkilöä. He edustivat yliopiston johtoa, koulutus- ja tutkimushenkilöstöä, palveluyksiköitä sekä tietojärjestelmien parissa työsteleviä. Tietojärjestelmien käyttäjinä heistä monella oli suhteellisen monipuolinen ja vankka, mutta toisaalta joillakin kapea-alainen kokemus. Aikaisempia tutkimuksia ympäristötekijöiden vaikutuksista organisaatioihin on varsin paljon, mutta ei juurikaan suoranaisesti tietojärjestelmiin liittyen. Tässä tutkimuksessa jäsennettiin ympäristötekijöiden vaikutuksia tietojärjestelmiin ja analysoitiin empiirisesti, mitkä tekijöistä vaikuttivat koulutus- ja tutkimusorganisaatiossa tietojärjestelmien hankintaan, käyttöönottoon ja käyttöön. Työssä tutkittiin yleisten ympäristötekijöiden, sääntely-ympäristön, taloudellisten ja sisäisen ympäristön tekijöiden vaikutuksia. Sisäisen ympäristön tekijöiden vaikutukset olivat suhteellisen voimakkaita ja runsaslukuisia johtuen siitä, että ulkoisen ympäristön tekijät vaikuttavat myös sisäisen ympäristön kautta tietojärjestelmiin. Tutkimuksessa havaittiin useita ympäristötekijöiden vaikutuksia tietojärjestelmien elinkaaren eri vaiheissa. Tutkimus antaa kokonaiskuvan ympäristötekijöiden vaikutuksista koulutus- ja tutkimusorganisaatiossa ja tarjoaa myös näkökulmia jatkotutkimukselle.

The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.

In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter was given to marketing in which was made a questionnaire research, analyzing individual activity, which the company makes for own presentation in public. I focused on a concrete advertising campaign as well {--} The School Campaign. This campaign is every year the most extensive action which the Centropen company prepares together with fullservis advertising agency. Concerning evaluation of functional fields, as the weakest point showed up the field of human resources. The company doesn{\crq}t deal with searching and education new generation in this area at all even further education of current employees, nevertheless the significant part of workers higher and middle management are really close to retiring age. Marketing is able to keep up only thanks to an important help of the agency. Marketing on its own is able to cover just the area of propagation, not complete marketing. As for the SWOT analysis, where are mingled the diagnosis of the internal and external environment, I summarized competitive environment. It is more then clear, that competitive pressures increase and Centropen company, who{\crq}s still using success from previous years, a little bit fell asleep in fight with competition. The significant positive is a strong financial background without credit indebtedness, which helps to support power of the company.