This research is a post event study that looks at the experience, challenges and the sustainability of the township tourism industry in Soweto after the 2010 FIFA World Cup ™. South Africa faces the challenge of high unemployment and low economic growth. The awarding of the world cup was seen as a welcome opportunity to address these challenges. Tourism was identified as a sector that could play a huge role. Many partnerships were formed by business and government to maximise the 2010 World Cup experience on the tourism sector. Entrepreneurship and SMME development was seen as a way to get the less skilled active in the tourism economy. This study draws on research of mega events, SMME development and tourism. The findings were that although the tourism industry has had a good world cup experience and most SMME‟s have benefited, the maximisation of this benefit was not achieved. Recommendations include implementing interventions from studies undertaken from end to end, encouraging youth SMME‟s and growing internal tourism. Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

La pandemia de la Covid-19 ha afectado a la economía del Perú durante el año 2020, siendo el sector turismo uno de ellos. Las entidades encargadas como MINCETUR y Prom Perú han elaborado un plan de acción dentro del cual se centran principalmente en la reactivación del turismo interno, mediante estrategias de campañas expuestas en medios de comunicación y las principales plataformas digitales de la marca Y tú qué planes. Luego de un análisis realizado a dichas plataformas, se identifcó que el aplicativo móvil Y tú qué planes - Rutas cortas, presenta defciencias a nivel de experiencia de usuario, además de carecer de recursos visuales que componen la identidad de la marca. En este sentido el presente trabajo de investigación hace uso de la metodología del Diseño centrado en el usuario el cual se enfoca en identifcar las necesidades del público al que se dirige el producto, en este caso la app. Finalmente como solución a la problemática se planteó la reestructuración de la plataforma con el objetivo de optimizar y mejorar la interacción del usuario con la plataforma, entregándoles un producto confable y de calidad lo que ayudará a fortalecer su relación con la marca / The pandemic of Covid-19 has affected Peru’s economy during the year 2020, being the tourism sector one of them. The entities in charge such as MINCETUR and Prom Perú have developed an action plan within which they focus mainly on the reactivation of domestic tourism, through campaign strategies exposed in the media and the main digital platforms of the brand Y tú qué planes. After an analysis of these platforms, it was identifed that the mobile application Y tú qué planes - Rutas cortas, presents defciencies in terms of user experience, in addition to lacking visual resources that make up the brand identity. In this sense, this research work makes use of the user-centered design methodology, which focuses on identifying the needs of the target audience of the product, in this case the app. Finally, as a solution to the problem, the restructuring of the platform was proposed in order to optimize and improve user interaction with the platform, providing them with a reliable and quality product that will help strengthen their relationship with the brand. / Trabajo de Suficiencia Profesional