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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
11

The effect of interactivity on comprehension and persuasion of interactive advertising /

Macias, Wendy Ann Martin, January 2000 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 217-234). Available also in a digital version from Dissertation Abstracts.
12

How consumers process cultural cues on commercial websites /

Yoon, Tae-il, January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 208-217). Also available on the Internet.
13

How consumers process cultural cues on commercial websites

Yoon, Tae-il, January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 208-217). Also available on the Internet.
14

The impacts of the levels of interactivity, vividness, and motivation on telepresence and revisiting intention in the new media

Hong, Seokmin 06 July 2011 (has links)
Not available / text
15

"Distorted mirrors" in cyber space cultural values reflected in Internet automobile advertisements in China /

Zhang, Jingjing. January 2008 (has links)
Thesis (M.S.)--Ohio University, March, 2008. / Title from PDF t.p. Includes bibliographical references.
16

Essays on auction mechanisms and resource allocation in keyword advertising

Chen, Jianqing, January 1900 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.
17

A typology of online scholarships

Renick, Katherine. January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 12, 2008) Includes bibliographical references.
18

Advertising media models for internet reach/frequency estimation /

Hong, Jongpil, January 1998 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 952-962). Available also in a digital version from Dissertation Abstracts.
19

Interactivity and personalization in product presentation on e-commerce websites

Belcher, Kimberlee Neil. January 2005 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (November 27, 2006) Includes bibliographical references.
20

Advertising on the Internet

Van Niekerk, Dalene 20 February 2014 (has links)
M.A. (Communication) / The information age we find ourselves in require a different approach to advertising than the traditional advertising approach we are used to. Messages will no longer be placed in order to reach a mass audience, but to reach a very closely defined audience. Products and services will be customised to meet individual needs and the relationship with the consumer will be the key to success in a global economy. We are moving towards a many-to-many model of communication. The Internet should not be used as an advertising medium on its own, but as part of a total communications strategy. It should be used as an extention to traditional advertising mediums and as a way of supplying a niche audience with information relating to them specifically. A large variety of companies see the Internet as an essential part of their marketing strategies and there exists a number of ways in which one can advertise on the Internet. The nature of the Internet makes it ideal for building relationship consumers and supply them with otherwise unavailable information: In traditional advertising there exists a distinct difference in the way low and high involvement products are advertised. High involvement purchase decisions usually require large amounts of information while low involvement purchases are usually impulse or habitual buys. This has resulted in a distinct difference in methods of advertising used for high and low involvement products. The question arises as to whether the same is true for advertising on the Internet. This aspect are discussed in detail and the conclusion arrived at is that it is true to a certain extent. However, if advertising on the Internet is to become an essential media element to all campaigns, new principles will have to be drawn up in order to guide advertisers on how to use the Internet as an effective advertising medium.

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