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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
41

Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect

Villegas, Jorge 28 August 2008 (has links)
Not available / text
42

Benefits of internet advertising as a marketing communication approach : a research portfolio

Issariyapat, Jinjuta January 2006 (has links)
This paper concentrates on the Worldwide Web (WWW) as a medium and also looks into Internet advertising which has various forms of delivering messages on the Web. From an examination of a review of the literature on the Web medium, three topics are discussed. The original and beneficial work presented by Hoffman and Novak (1996) that drew a model WWW communication compared with traditional communication. Next, Sepstrup's criteria (1991 cited in Thomsen, 1996) are used to contrast and compare traditional media and the Web medium. The differences are manifestly pointed out in terms of reach, selectivity, feedback, information capacity and costs. Measuring the effectiveness of media is one important topic of the Web medium that researchers take into consideration nowadays. Measures of the Web medium are clarified in two different approaches which are adopted from traditional media: communication effectiveness and sales effectiveness. / In relation to Internet advertising, there are two more topics to be reviewed. First, various forms of Internet advertising are classified from the most popular to the least. The distinctive characteristic of each form is also revealed. Second, the benefits of Internet advertising to marketing communication are posited. The paper looks into the contribution of Internet advertising to marketing objectives that are communication-oriented and action-based. Upon examining the communication-oriented objective, four key benefits: awareness, attitude, trust and loyalty are revealed. Click-through and sales volume are key benefits of the action-based objective. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006
43

A hedonic perspective in studying the visual effects of Web page design for effective Web marketing /

Tse, Sandy Y. M. Unknown Date (has links)
Thesis (PhDBusinessandManagement)--University of South Australia, 2003.
44

Benefits of internet advertising as a marketing communication approach : a research portfolio

Issariyapat, Jinjuta January 2006 (has links)
This paper concentrates on the Worldwide Web (WWW) as a medium and also looks into Internet advertising which has various forms of delivering messages on the Web. From an examination of a review of the literature on the Web medium, three topics are discussed. The original and beneficial work presented by Hoffman and Novak (1996) that drew a model WWW communication compared with traditional communication. Next, Sepstrup's criteria (1991 cited in Thomsen, 1996) are used to contrast and compare traditional media and the Web medium. The differences are manifestly pointed out in terms of reach, selectivity, feedback, information capacity and costs. Measuring the effectiveness of media is one important topic of the Web medium that researchers take into consideration nowadays. Measures of the Web medium are clarified in two different approaches which are adopted from traditional media: communication effectiveness and sales effectiveness. / In relation to Internet advertising, there are two more topics to be reviewed. First, various forms of Internet advertising are classified from the most popular to the least. The distinctive characteristic of each form is also revealed. Second, the benefits of Internet advertising to marketing communication are posited. The paper looks into the contribution of Internet advertising to marketing objectives that are communication-oriented and action-based. Upon examining the communication-oriented objective, four key benefits: awareness, attitude, trust and loyalty are revealed. Click-through and sales volume are key benefits of the action-based objective. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006
45

Perceptions of advertising in online social networks : in-depth interviews /

Hadija, Zeljka. January 2008 (has links)
Thesis (M.S.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references (leaves 40-45).
46

The effects of progressive levels of telepresence in on-line advertising : interactivity, vividness, and attitude-behavior consistency /

Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
47

Diffusion of viral marketing into the world of public relations

Stephansen, Kari. January 2008 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 15, 2008) Includes bibliographical references.
48

Controlling distraction on the Internet an investigation into the mechanisms involved in minimizing the influence of Internet ads on an information searching task /

Babcock, Elizabeth Ann Heider. January 2008 (has links)
Thesis (Ph. D.)--Michigan State University. Dept. of Psychology, 2008. / Title from PDF t.p. (viewed on July 8, 2009) Includes bibliographical references (p. 142-147). Also issued in print.
49

The effects of progressive levels of telepresence in on-line advertising interactivity, vividness, and attitude-behavior consistency /

Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
50

Discrete negative emotions generated in an interactive advertisement an exploration of control as a medium effect /

Villegas, Jorge, January 2002 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.

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