Strategy gives an organisation direction. In order to continue successfully into the future, the organisation's strategy must be developed to ensure that the vision is ultimately achieved. Strategy cannot be achieved successfully without an in depth understanding of the internal resources and capabilities of the organisation nor can it be achieved without a deep understanding of the changing external environment. The strategic question of the suitability of marketing products over the Internet in South Africa has been addressed. This study evaluates the Watches Unlimited organisation in relation to the changing environment of the South African economy with specific research into the changing requirements of the new electronic economy (e-conomy). The research covers the theory of strategy bringing to light the requirements of the new e-conomy. A model of strategic suitability has been developed and used to evaluate the internal resources of the Watches Unlimited organisation to the external environment. The evaluation reveals the suitability of the organisation to the changing requirements of the external environment, specifically the Internet, while not loosing sight of the vision, mission and objectives of the organisation. Having understood the requirements of the organisation and the South African external environment, strategic options have been developed to underpin the vision of the organisation. Recommendations have been made and conclusions drawn that will prepare the organisation for the grand strategy of market development. / Thesis (MBA)-University of Natal, Durban, 2003.

M. Tech. Entrepreneurship / The high failure rate of small businesses in the Soweto area is a source of great concern. Many small businesses are unable to sustain themselves for an extended period due to their inability to retain current customers and attract potential clients into their establishments. The other factor that threatens these businesses is that too little effort is expended towards marketing. The aim of this study was to establish how effective entrepreneurs in the Soweto area are applying marketing communications tools, especially internet marketing, with a view to obtain and increase customer support for their small, medium and micro-sized enterprises.

M. Tech. Business Administration / Small and medium enterprises are the cornerstones of the economy as research indicates that they create jobs and also contribute to the gross domestic product of a country. Several studies on e-commerce adoption by small and medium enterprises in developing countries have found that small and medium enterprises are said to be generally lagging behind to large organisations as far as the adoption of e-commerce is concerned. There were studies done on e-commerce adoption. However, no study has been done on e-commerce adoption in Pretoria East. The objectives of the study were to determine the current level of e-commerce adoption by small and medium enterprises in Pretoria East. The study assessed whether the influence of factors such as relative advantage, competitive pressure, IT knowledge, security and government support motivates the adoption of e-commerce by small and medium enterprises in Pretoria East and the relative importance thereof.

M.B.A. / There is much contemporary writing on electronic commerce, although the amount of academic literature is limited. Most of the survey data and literature available is conducted in the USA and Europe and information on electronic commerce in South Africa is severely limited (Benjamin, 1999:1). This would indicate that data specific to e-retailing would be difficult to source. Electronic commerce has experienced very fast development in recent years following a slow start with its inception in the 1960s, when the first attempts at integration between trading partners took place. The value of electronic commerce transactions internationally was expected to reach US$300 billion by the year 2000 (Bacchetta, Low, Mattoo, Schuknecht, Wager, and Wehrens, 1998). South Africa is expected to follow a similar development trend. As at early 1998, 80% to 89% ofthe revenue from electronic commerce came from business-to-business transactions, while the reaming 11% came from business-to-consumer (Benjamin, 1999:1). Technological change is one of the many strategic issues facing retailers and organisations alike. The high costs of the technology, the scale of implementation and commitment required affects the organisation and its interactions within the Industry (Kieser, 1999:4). The use of technology for data transfer is no longer simply a competitive advantage but is becoming standard practice (Benjamin, 1999:34) The choice to study e-retail (business to consumer) as opposed to business-tobusiness is based on the premise that although business to business is deemed to currently have a significantly larger impact on organisations, organisations are ultimately going to sell to customers via the internet, the end product of electronic...

A website with a good e-commerce design will positively influence a customer’s attitude, strengthen the trust of the customers towards the organisation, increase the satisfaction of the customer, draw consumers, and bring forth purchases/repeat purchases from them. The purpose of this study was to determine viable e-commerce opportunities for the Ficksburg Cherry Festival website. The study endeavoured to ascertain how the Ficksburg Cherry Festival could improve its website by identifying e-commerce opportunities for the Ficksburg Cherry Festival website. In this study a non-random self-administered survey approach was used where attendees were intercepted at the venue of the Ficksburg Cherry Festival and the exhibitors in their stalls. The existing Ficksburg Cherry Festival website was analysed for e-commerce features that are present and opportunities for further implementation of e-commerce features were identified with help from the attendees and exhibitors. The findings of this study presented a demographic profile and attendance characteristics of both the attendees and exhibitors, which the management team of the Ficksburg Cherry Festival can use to better market the festival using traditional and online communication for both attendees and exhibitors. The recommendations will assist the management of the festival to improve the website and to progress from a straightforward information-only website to a fully-developed e-commerce site, with positive effects for all the stakeholders. Similar South African festivals could find the research findings and recommendations of value for their own website development as well. / Business Management / M. Com. (Business Management)

Thesis (MBA)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: The internet has introduced a new channel of sales to the retail industry. Traditionally, the bricks and mortar retail space has predominated the retail giants’ attention; however, the e-commerce space has introduced a new dynamic they cannot ignore. South Africa, as a developing country, has faced challenges with the availability of internet access across all its regions due to the geographical location and spread. Location and logistics are but a few of the challenges facing the e-commerce organisation and consumer. A review of the public literature has identified a gap in research into the critical success factors and challenges facing the clothing e-commerce industry in South Africa. The intention of this study was to identify key themes of critical success criteria and challenges facing the clothing e-commerce industry by interviewing e-commerce professionals. The open questions and challenges identified through these interviews were combined with open questions from the literature review to form a primary questionnaire that could be launched to a primary consumer market segment. This retail consumer market was approached through a mall intercept survey and an online survey to obtain a reasonable representation of internet users and non-internet users in the target sample. Key findings from the e-commerce professional and manager interviews ratified the key themes of the critical success factors and challenges identified in the public literature review. The interviews did, however, place stronger emphasis on product range, price and customer service as being key contribution areas for critical success factors. The research identified a good product range, experienced and skilled senior management, good customer service, a robust and quality logistics model, strong security and clearly defined efficient internal processes. The research also identified high delivery costs and delays, product promised is not the product delivered, inefficient return policies and low quality e-commerce websites as key challenges facing the clothing e-commerce industry. The researcher suggests that further research can be conducted on the consumer adoption rates of clothing e-commerce and the impact of the declining Rand on the profitability of clothing e-commerce in South Africa.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, 2016 / Despite the continued popularity of social media (SM) platforms globally, limited research on their challenges and opportunities has been done in the South African (SA) petroleum industry context. A semi-automated qualitative study was conducted with the objective of gathering data from the five largest petroleum companies in SA through semi-structured interviews using a purposive sample to ascertain these challenges and opportunities. The data were gathered; pre-tested, transcribed, and then analysed using NVivo 11 software. The research findings of this study show that the key challenges marketing practitioners encounter in SA include the lack of leadership buy-in as well as the absence of risk of mitigation plans when participating on the dialogue medium. The key opportunities include real-time customer engagement, ease of market development, data access, data mining, and wider customer reach. Based on the findings, a framework for implementing SM strategies in the SA petroleum industry context is proposed to help marketers in mitigating the failure risk of SM campaigns contributing positively to their bottom line. Recommendations obtained from participants include implementation of processes and procedures for customer engagement through social media, exploitation of strategy partners who are already active in social media, and the development of content strategies. Limitations are highlighted and future research areas that can be used by the petroleum industry and contribute to the body of knowledge are recommended. Key words: Integrated marketing communication, petroleum, promotional mix, social media, South Africa. / GR2018

A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, School of Economic and Business Sciences, 2017 / The continuous growth of e-commerce has led to a keen interest in the uptake of online shopping. This phenomenon is even more prevalent in developed western countries. However, penetration has taken place at a lessor rate in developing countries in most parts of Africa including South Africa. Apart from infrastructural capability and adequate online store reputation, the success of online shopping fundamentally rests upon e-tailers who are able to capture consumers by understanding what variables drive them to shop online. Although several studies have explored factors that drive online purchase intention, few have explored variables of interest as done in this present study. More specifically, this sort of research is scarce within the South African general merchandise online retail sector. This study aims to determine whether data charges, delivery dependability, geographical distance, product risk and information quality have any influence on consumers‘ online purchase intention. The conceptual model adopted in this study selected data charges, delivery dependability, geographical distance, product risk and information quality as predictor variables, online shopping satisfaction and trust as mediating variables and online purchase intention as the outcome variable. This is a quantitative study whereby 20 000 online survey questionnaires were distributed to a base of two renowned South African online retailers who predominately specialize in general merchandise. Of those distributed, 924 were complete and thus deemed useable by the researcher. The findings support all eight proposed hypotheses, therefore indicating that the aforementioned variables indeed influence online purchase intention at varying levels of significance. The study seeks to contribute new contextual knowledge, adding to the existing literature linked to online retailing and to contribute new empirical and theoretical findings. The research findings highlight new insights to marketing practitioners who, with better understanding of consumer decision making theory, will be able to create strategies that can be employed to influence consumers‘ online purchase intention in the South African general merchandise online retail sector. Keywords: E-commerce, online shopping, purchase intention, general merchandise retail. / GR2018

The evolution of the internet from Web1.0 to Web2.0 ushered in social sharing, and led to the advent of hundreds of social networking tools being used by millions of individuals online. This is the technology on which social networking sites like YouTube, LinkedIn and Facebook are based, and is one of the fastest growing segments of the web. These platforms enable both businesses and individuals to connect with each other with the most popular platform being, Facebook; but is this an effective platform to create brand equity? The focus of this study was to examine the behaviour of South African Facebook users, in order to better understand their interactions with brands and companies on this platform. At the time of this study the only research available was the TNS Digital Life Study which was expensive. No other freely available research regarding how South African Facebook users engaged on this platform was available; this presented a gap in the market which heightened the need for the study. Flowing from the aim, thestudy objectives and research instrument was constructed. The sample comprised 532 respondents of which 408 were valid responses; all respondents were South African Facebook users. An electronic questionnaire was created and hosted online at QuestionPro.com and data analysis was completed using the Statistical Package for the Social Sciences (SPSS). The preferred sampling technique utilised was non-probability convenience sampling. The study researched, amongst other objectives, Facebook user interaction across traditional media platforms. It also investigated television advertisement viewing behaviour the findings of which revealed that only 7 percent of respondents ‘Always’ watched television advertisements. The objectives of the study were all met and investigated South African users in terms of their frequency of Facebook access, the duration of time spent on this platform, the technology used to access Facebook, whether users would ‘Like’ a brand and the extent of engagement with brands. Based on the findings it is recommended that Facebook is an effective platform for brands and individuals to interact, and this interaction has an impact on the return on investment for business, and this platform would not replace but enhance traditional marketing tools. / Thesis (MBA)-University of KwaZulu-Natal, Westville, 2011.

A website with a good e-commerce design will positively influence a customer’s attitude, strengthen the trust of the customers towards the organisation, increase the satisfaction of the customer, draw consumers, and bring forth purchases/repeat purchases from them. The purpose of this study was to determine viable e-commerce opportunities for the Ficksburg Cherry Festival website. The study endeavoured to ascertain how the Ficksburg Cherry Festival could improve its website by identifying e-commerce opportunities for the Ficksburg Cherry Festival website. In this study a non-random self-administered survey approach was used where attendees were intercepted at the venue of the Ficksburg Cherry Festival and the exhibitors in their stalls. The existing Ficksburg Cherry Festival website was analysed for e-commerce features that are present and opportunities for further implementation of e-commerce features were identified with help from the attendees and exhibitors. The findings of this study presented a demographic profile and attendance characteristics of both the attendees and exhibitors, which the management team of the Ficksburg Cherry Festival can use to better market the festival using traditional and online communication for both attendees and exhibitors. The recommendations will assist the management of the festival to improve the website and to progress from a straightforward information-only website to a fully-developed e-commerce site, with positive effects for all the stakeholders. Similar South African festivals could find the research findings and recommendations of value for their own website development as well. / Business Management / M. Com. (Business Management)