Stakeholder salience has emerged from the ambiguity of stakeholder theory and is intended to better describe the aspects of identification and prioritization of stakeholders. Despite the fact that 95% of businesses worldwide are SMEs and comprise 99.8% of all European enterprises, the stakeholder salience aspects of identification and prioritization, in relation to SMEs, are empirically underdeveloped and mainly focused on the owner/manager perspective. Therefore, this qualitative single-case study has explored the stakeholder salience aspects of identification and prioritization in order to better understand the intraorganizational perceptions of stakeholders, processes, and motivations, within a European SME. The findings revealed that intraorganizational perceptions focused on a narrow view of stakeholder identification, which contradicts the broad view advocated by researchers in relation to stakeholders and sustainable development. Furthermore, there is a need to develop broader intraorganizational understanding of stakeholders in terms of claims and processes if businesses are going to be able to create holistic strategies with a sustainable development focus.