Research has shown that gender equality gaps are prominent and experienced when it comes to strength training and gym use. The health benefits of strength training are many, and it is of importance to public health science that any gender inequalities are exterminated so that both men and women can benefit from these. The gym is a common area for practising strength training, but the research done about gender equality from a gym perspective does however seem to be limited, particularly regarding from a gym enterprises point of view. The purpose of this study was hence to explore how different gym enterprises in a medium-sized Swedish city integrated gender equality in their business operation. This was carried out through a total of four individual interviews with a voluntary representative from each different gym. The results displayed five main themes with different aspects, wich all somehow connected to integration of gender equality at the gym. The most characteristic of these themes turned out to be ambiguity, wich could be observed in several of the five main themes and noticed through all four interviews. The conclusions came to be that the gyms did not see gender equality as one of their specific fields of work, and also that gender equality was not something established or recognized by them. They did however work for inclusion and affinity wich could be seen as some kind of contribution to gender equality. It was shown that the gyms did not seem to consciously integrate gender equality in their business operation.