The Japanese General Trading Company(GTC) holds the uniqe business model in the world and is also the reprensentative of multinational enterprise in Japan. After the reforming and opening-up policy in China, how do GTCs access to China? As what does Chinese government regard GTCs? The thesis primarily concentrates the channels which the GTCs access to the market in China, and the Chinese government¡¦s attitude to GTCs by studying business cases. The thesis Claims GTCs are the organizer of the Japanese enterprises in China and Chinese government also considers non-economic factors when utilizing foreign capital. The result of the study can not only assit reader to understand the business characters of GTCs in China but also advise the foreign investors in China of some non-economic problems.

隨著中國經濟的快速增長，國民所得亦跟著提升，使得國內的市場規模日益壯大，加上中國加入WTO之後，加速開放國內市場，外資企業看好中國的商機，紛紛投入中國內需市場的經營，如今的中國已然由「世界工廠」轉變成「世界市場」。眾多外資企業的進入，加上中國本土企業的崛起，使得中國市場的競爭愈形激烈。為了增加在中國的競爭力，部分的日本企業選擇與台灣企業進行策略聯盟，共同經營中國事業。 本研究認為日本企業之所以與台灣企業進行策略聯盟，是因為可以藉此利用台灣企業的優勢，諸如銷售能力及人事管理能力等等，彌補本身的弱勢，提高在中國的競爭力。此外，日本企業與台灣企業在台灣長達數十年的合作經驗，為雙方建立起良好的信任關係也是策略聯盟的原因之一，因此日台雙方的企業合作遍布各個產業，策略目標也各有不同。由於在日台企業的策略聯盟中，以進軍中國內需市場為目標的合作案表現最為亮眼，因此在個案研究方面，本研究選擇日本企業(包括伊藤忠商事及朝日啤酒等八家企業)與頂新集團的策略聯盟作為研究對象，期能對日台企業的策略聯盟能有更深入的了解。 / Along with China’s fast economic growth, local consumers become wealthier as their disposable income continuously increasing, enabling the domestic market in China to keep growing rapidly. Moreover, after China’s accession to the WTO, China must gradually open up the domestic market, so many foreign enterprises see a huge opportunity in China, and they can vie for China’s market one after another. A lot of foreign enterprises’ entry and China’s indigenous enterprises’ rise make the market competition more intense. In order to improve the competitive capacity, some Japanese enterprises build the strategic alliance with Taiwanese enterprises. This study shows that Japanese enterprises build the strategic alliance with Taiwanese enterprises because they can use Taiwanese enterprises’ resources to offset their weaknesses, and boost their competitiveness. Furthermore, the second season is that after dozens of years of friendly cooperation between both sides in Taiwan, Japanese and Taiwanese enterprises have established trust relationship. Therefore, Japanese and Taiwanese enterprises’ alliances are found in numerous industries, and strategic goals are different. In all kinds of strategic alliances, the alliance that enters to China market is the most outstanding, so this study focuses on the alliance that is built by nine Japanese enterprises and Ting Hsin Group, and tries to understand the alliance thoroughly.