I try to point out the relationship among job interest, leadership, job satisfaction and turnover intention in public relations industry. Because of long working hours, heavy strain and the unbalanced repay, turnover rate is unusually high. However, in this situation, there are still someone willing to work in public relations industry. What are the reasons urge them to stay? What are the key factors effect their job satisfaction? The research exploits questionnaire to reach the target objects and adapts cronbach¡¦s £\ , Independent-Sample T Test , One-Way anova , Pearson correlation and linear structure relation to analyze the collecting data. Through real case investigation, there are some results in this research. 1.The LMX is higher , the job satisfaction of member is higher. 2.The job characterstics of member is better , the work motivation is higher. 3.The work motivation is higher , the job satisfaction is higher. 4.The job satisfaction is higher , the turnover intention is lower. Considering the research , we believe that the employees , willing to put himself to work in public relations industry , have high achievement motivation . It drives them flinging themselves into this industry and ignoring the unbalanced repay , just because of the fancy to the job. However , motivation needs to be encouraged and satisfied, employee with high achievement motivation don¡¦t certainly have high performance or job satisfaction. Each member judge whether his job is interesting on his own mind, and his judgement affects his performance and job satisfaction. The job characteristic judged by people encouraged his job motivation, and then affects his job satisfaction positively. By the way, the member with high LMX gets more concern and support , it raise his job satisfaction again.

本研究採用文獻探討、問卷調查、深度訪談等方法，從解說志工的個人社經背景、人格特質、參與動機、工作滿足、管理制度檢討及組織承諾等進行探討，重要發現如下： 一、解說志工個人社經背景同質性高，大部分是透過現有人際關係介紹成為志工，在受訪者的基本特性方面，以女性居多，期別以第十期居大多數，年齡層以46~55歲中壯年佔的比例最高，教育程度方面以大學佔大多數，職業以退休人士最多，月平均收入以50,000~69,999元的比例最高，居住地以台北市佔大多數，婚姻狀況則是已婚居大多數，而無其他志願服務經驗及有宗教信仰者佔多數。解說志工的人格特質相對偏向外控傾向，但差異性不大。 二、參與動機多元化，隨個人屬性不同有所差異。 三、解說志工之工作滿足為中上程度，對於組織氣氛、督導有所期許；解說志工在組織承諾上，以「努力意願」最強，而在「組織認同」較弱，且隨個人屬性有所不同； 四、在參與動機、工作滿足及組織承諾程度皆是以內控者較高，顯示出志工在志願服務過程中，會以團體為核心，主動、自主、積極的態度來配合管理處解說工作。 五、參與動機與工作滿足之間有極顯著正相關，參與動機與組織承諾之間有極顯著性正相關，工作滿足與組織承諾之間有極顯著性正相關。 六、「工作特性滿足」、「社會責任動機」、「意願實現動機」、「督導滿足」、「教育程度(專科)」與「自我成長與生涯規劃滿足」等，對志工整體組織承諾有較大的預測力。

published_or_final_version / Social Work and Social Administration / Master / Master of Social Sciences