The field of the journalism, through his regramentos, builds representations of the actors what it composes too many fields through his journalistic devices, like the photography. Historical and culturally, the field of the politics from Rio Grande do Sul was always predominated by masculine actors. However, in the contemporaneousness this scenery is changing: the women hurl themselves as you apply and, in the last election to the Government of Rio Grande do Sul, she is elected the first woman. In this context, this dissertation is proposed to analyse as the representations of the feminine one are built in the journalistic photographies of Zero Hour during the electoral campaign of 2006 to the government of Rio Grande do Sul and, for so much, it makes use of the figure of applies Yeda Crusius like object of analysis. From analyses of direction it was noticed semiotics that, in the journalistic photographies that portray Yeda Crusius, there is no the construction of a representation of the feminine one, but appropriations of diversified representations of the feminine one like strategy of symbolic construction of the figure of the woman in the politics. / O campo do jornalismo, através de seus regramentos, constrói representações dos atores que compõe os demais campos através de seus dispositivos jornalísticos, como a fotografia. Histórica e culturalmente, o campo da política gaúcha sempre foi predominado por atores masculinos. Porém, na contemporaneidade este cenário vem mudando: as mulheres se projetam como candidatas e, na última eleição ao Governo do Rio Grande do Sul, elege-se a primeira mulher. Neste contexto, esta dissertação propõe-se a analisar como são construídas as representações do feminino nas fotografias jornalísticas de Zero Hora durante a campanha eleitoral de 2006 ao governo do Rio Grande do Sul e, para tanto, utiliza-se da figura da candidata Yeda Crusius como objeto de análise. A partir de análises de orientação semiótica, constatou-se que, nas fotografias jornalísticas que retratam Yeda Crusius, não há a construção de uma representação do feminino, mas apropriações de diversificadas representações do feminino como estratégia de construção simbólica da figura da mulher na política.

This dissertation thesis deals with the emotional power and effectiveness of photojournalism in the digital age. It focuses on journalistic photographs in the context of their emotional impact and examines the effects of the emotional response on media recipients. At the theoretical level, the work characterizes the origin and development of modern photojournalism and how it has established itself within media as a separate discipline; the digital age and its specifics in relation to modern photojournalism; and the emotional power of photojournalism itself and theories of emotion. It also briefly introduces the concept of visual literacy and defines ethical standards in the work of photojournalists. The analytical part of the work names specific features of the emotional power of photojournalism and the relationship between emotionality and journalistic photography. It also deals with the similarities between journalistic photography and reality and how mediation of reality through journalistic images has an effect on media recipients, again with regard to emotional aspects. Finally it touches on whether journalistic photographs have the potential to mobilize society through their exposure to the sensitivity and internal attitudes of media consumers, or on the contrary they cause numbness and...