Darbo objektas yra prekės ženklo įtaka vartotojų sprendimui pirkti. Darbo tikslas – išanalizuoti ir įvertinti prekės ženklo įtaką vartotojų sprendimui pirkti farmacijoje. Siekiant užsibrėžto tikslo, keliami uždaviniai: apžvelgti ir susisteminti prekės ženklo sampratą, funkcijas, kuriamą vertę bei vartotojų sprendimo pirkti teorinius aspektus; išanalizuoti prekės ženklo ir vartotojo sprendimo priėmimo vietą vartotojų elgsenos modelyje; sukurti teorinį prekės ženklo įtakos vartotojo spendimui pirkti farmacijoje modelį; empiriškai patikrinti prekės ženklo įtakos vartotojo spendimui pirkti farmacijoje sukurtą modelį. Prekės ženklas yra vienas iš veiksnių, turinčių įtakos pirkėjo konkretaus produkto pirkimo sprendimui. Stiprūs prekės ženklai padeda rasti paskirstytojų, stiprinti klientų lojalumą ir suteikia teisinę apsaugą, skatina pardavimus, ir sumažina vartotojų jautrumą kainai. Ekspertai patikina, kad moterys atlieka apie 80% visų pirkimų. Kadangi vyrų ir moterų požiūriai, nuostatos bei vertybių skalė skiriasi, todėl produktai ar prekių ženklai turėtų būti orientuoti į konkrečius vartotojus. Nors daugiausia marketingo veiksmų šiuo metu yra nukreipta į moteriškąją lytį, nes jos atlieka daugiausia pirkimų, tačiau tokie išskirtinai vyriški produktai kaip automobiliai, kurie akcentuoja vyriškąją pusę, neturėtų atstumti ir moterų, nes tiek vyrai, tiek moterys gali daryti vienas kitam įtaką, todėl svarbus balanso išlaikymas. Šiuo metu Lietuvoje nėra jokių nereceptinių vaistų... [toliau žr. visą tekstą] / Work objective- the brand influence on consumers purchasing decision process. The aim of this work is to analyze and evaluate brand influence on consumer purchasing decision in pharmacy market. In order to achieve these goals following tasks are rised: to review and systematize brand conception, functions, created value and theoretical aspects of consumer purchasing decision; to analyze brand and consumer decision making place in consumer behaviour model; to create theoretical brand influence on consumer purchasing decision model in a pharmacy market; to check empirically, created brand influence on consumer purchasing decision model in pharmacy market. A brand is one of the factors which influence buyer‘s particular product purchasing decision. Strong brands help to find distributors, strengthen customer loyalty and provide legal protection, promote sales, and reduce consumer price sensitivity. Experts are assured that women do about 80% of all purchases. As the men's and women's views, attitudes and values are different, so the products or trademarks should be directed to specific users. While most marketing activities are currently focused on the female, mainly because they do most purchases, however, are exclusively men's products such as cars, which highlights the male side, not alienate and women because both men and women are likely to influence each otrhe, so it is important to maintain the balance. Currently in Lithuania there are no restrictions for non-prescription... [to full text]

This study investigated the effects of responsibility attitudes, locus of control and their interactions on general obsessive-compulsive (OC) symptomatology and dimensions of OC symptoms. Research subjects consisted of 385 senior high school students from Fatih Sultan Mehmet High School in Ankara. The students were given the Turkish version of Responsibility Attitudes Scale (RAS), the Maudsley Obsessive-Compulsive Inventory (MOCI), the Locus of Control Scale (LCS), the Beck Depression Inventory (BDI), and the Trait- State Anxiety Inventory-Trait Anxiety Form (TAI). The factor analysis of MOCI revealed three-factor solution. The factors were labeled as rumination, cleanliness/meticulousness, and checking. In order to examine possible gender differences, separate analyses of variance were conducted for the variables of general obsessive-compulsive symptomatology, and symptom subtypes. Results indicated that cleaning was the most common symptom subtype, followed by rumination and checking symptoms among Turkish high school students. Related to the gender differences, females reported more OC symptoms than males. Furthermore, females received significantly higher scores for cleaning subscale than male. Hierarchical regression analyses were performed to examine the relationships between responsibility attitudes, locus of control and their interactions on general OC symptomatology and its symptom subtypes in high school student sample. It was found that there was a significantly positive relationship between responsibility attitudes and general OC symptomatology. However, locus of control was not a significant predictor of general OC symptomatology. Furthermore, results revealed that there was a significant interaction effect of responsibility attitudes with locus of control on OC symptomatology. That is, an inflated sense of responsibility and the presence of external locus of control produced the highest OC symptoms. However, when the level of responsibility attitudes was low, externality or internality did not influence the levels of OC symptom. Related to dimensions of OC symptoms, responsibility was a weak predictor of rumination symptoms, and moderate predictor of cleanliness and checking symptoms. It was almost equally relevant for cleaning and checking symptoms. Locus of control and its interaction with responsibility attitudes only significantly predicted rumination symptoms. These results suggested that if the individual shows an overt behavior to prevent the external danger, locus of control does not play a significant role in OCD. The findings of the present study were discussed with current literature.

ABSTRACT Covalent Immobilization of Glucose Isomerase on Poly (2-hydroxyethyl methacrylate) Particles Yildiz, Hakan &Uuml / mit M.S., Department of Chemistry Supervisor: Prof. Dr. Nesrin Hasirci July 2004, 54 pages In this study, poly (2-hydroxyethyl methacrylate), P(HEMA), particles were prepared by suspension polymerization of the monomer 2-hydroxyethyl methacrylate with addition of ethylene glycol dimethyacrylate, EGDMA, as cross linker. Glucose isomerase, GI, enzyme was covalently immobilized on the prepared P(HEMA) particles after activation of the particles with cyanuric chloride. The activities of the free and immobilized enzymes were measured with Ethanol-Carbazole method. The immobilization of GI on P(HEMA) particles promoted enzyme stability and as a result, the enzyme became more stable to temperature, storage, and reuse. For maximum substrate conversion, optimum temperature was determined as 70 oC for free GI and this value shifted to 60 oC for immobilized enzyme. Optimum pH for maximum substrate conversion was found to be 7.0 for free GI and 8.0 for immobilized GI. The change of enzyme activity with substrate concentration were determined to calculate Km and Vmax values of the free and immobilized enzymes. Km values were found to be 1.7x10-2 mol/L and 3.1x10-1 mol/L while Vmax values were 1.01x10-4 mol/L.min, 1.65x10-3 mol/L.min for free and immobilized GI, respectively. Reuse capability of immobilized GI on P(HEMA) particles was measured and compared with commercial GI. Both systems retained 80 % of their original activities after 40th use, within 6 days. The change of enzyme activities upon storage were detected at certain time intervals for the samples stored in buffer solution at 4 oC. Immobilized enzyme was retained 60% of its original activitiy in 60 days of storage at 4 oC. Immobilized GI and commercial GI both retained 90% of their activities under continuous flow after 180 mL of substrate solution passed through the column.

Yorgancioglu, Derya M. Arch, Department of Architecture Supervisor: Asst. Prof. Dr. C&acirc / n&acirc / Bilsel September 2004, 133 pages In this thesis it is aimed to develop a particular reading of Steven Holl&rsquo / s approach to architecture. It is claimed that in Holl&rsquo / s architecture there is a philosophical depth that embraces both his thinking on and making of architecture. This thesis suggests that, the phenomenology of Maurice Merleau-Ponty, the French philosopher (1908-1961) is Steven Holl&rsquo / s main reference in achieving a philosophical depth in architecture. The thesis research focuses on understanding Holl&rsquo / s approach to architecture and its relation to Merleau-Ponty&rsquo / s phenomenological philosophy. In the second part of the thesis, in aiming to unfold how the design process develops the study focused on the intellectual framework in Holl&rsquo / s architecture. Specific concepts that Holl dwells upon are examined in relation to their philosophical references. This section also comprises a focus on the architect as the subject of architectural practice. In the third part, the phenomenological framework in the way Holl makes architecture is studied by examining how he relates building with site and situation / body to architectural space / body and architecture to time. This examination concludes with an inquiry in the haptic sensibility of the architect into articulating spaces and forms. Lastly, the forth part involves a study on Holl&rsquo / s particular projects, through which it is aimed to examine the architectural embodiment of his phenomenological approach. The thesis research in Steven Holl&rsquo / s architectural approach, which is held through his thinking on and making of architecture, opens up a field of study about the practice of an architect and the philosophical engagement of architecture.

iv ABSTRACT DESIGN AND CONSTRUCTION OF REDUCED SIZE PLANAR SPIRAL ANTENNA IN THE 0.5-18 GHz FREQUENCY RANGE YILDIZ, 5nan&ccedil / M.S., Department of Electrical and Electronics Engineering Supervisor: Prof. Dr. Altunkan HIZAL October 2004, 106 pages In this thesis, theoretical and practical evaluation of usual spiral antenna is revised. Working principles of both types of planar spiral antennas as Equiangular and Archimedean are introduced. A predesigned microstrip tapered balun used for feeding section of a spiral antenna is simulated on Ansoft HFSS software. Successful simulation results are obtained and measurements of implemented balun structure are made by using an HP 8722 D vector network analyzer. Antenna measurement techniques used in this study are introduced. Measurement set-ups are defined and some preliminary knowledge is given on these. As the main matter of thesis, reduced size planar spiral antennas are designed and implemented. Return loss, gain / radiation and polarization patterns of antennas are measured. Datasets of measurements are compared with each other and with reference spiral antenna. Quite promising results are obtained and size reduction of spiral antenna is achieved in many aspects.

In this study, the efficiency of high-pressure treatment (HHP, 250 - 450 MPa) with the combination of heat treatment (20 - 70oC) on peroxidase (POD) and lipoxygenase (LOX) inactivation in green beans, green peas and carrots was investigated for blanching purposes. Two steps treatments were also performed by pressurization at 250 MPa at 20&deg / C for 15- 60 min and then by water blanching at 40-70&deg / C. For green beans, 25 % residual activity was obtained by water blanching at 50&deg / C for 15 min after the pressurization at 250 MPa for 60 min. The enzyme inactivation in green peas was 78 % with water blanching at 50oC for 30 min after holding at 250 MPa for 60 min. When the carrots were water blanched at 50&deg / C for 30 min after HHP treatment at 250 MPa for 15min, 13 % residual activity was obtained. During the experiments, the stability gain or the activation of latent form of the enzymes were observed prior to inactivation. For carrots, LOX activity could not be measured. For green beans, 22 % LOX inactivation was obtained by holding at 250 MPa for 15 min and then by water blanching at 40&deg / C for 5 min. For green peas, the multiple treatment of 250 MPa for 30 min and water blanching at 50&deg / C for 30 min provided 70% inactivation. To obtain the enzyme inactivation higher than 90 % for blanching purposes, the pressure applied must be increased. Key words: high hydrostatic pressure, green bean, green pea, carrot, blanching, peroxidase, lipoxygenase

The flow characteristics of the subcritical and supercritical flows over a free overfall in a rectangular channel are studied experimentally. A series of experiments were conducted in a tilting flume with a wide range of flow rate. Data collected by several researchers are also included. An empirical relationship, which gives the flow rate as a function of the brink depth, the channel bed slope and the bed roughness are confirmed by using data collected in present study. In addition, the behaviors of the ratio of the brink depth to the critical depth according to several flow parameters are examined. Further, the location of the critical depth in subcritical flows while flow is approaching to the fall is investigated. It is concluded that the location of the critical depth in subcritical flow is a function of the Froude number, channel bed slope and the Manning roughness coefficient. The resemblance or the difference in the occurrence of the profile in sub and supercritical flows examined.

This thesis analyses the concept of transnationalism as a newly emerging approach in the field of international migration. This study aimed to try to understand the context of the emergence of this new approach in relation with changing global context. Additionally, this study also aimed to analyse functions of the concept of transnationalism as a new theoretical frame and a new analytical tool to generate an appropriate research agenda in order to study contemporary migratory phenomena. This study has concluded that the concept of transnationalism can generate an appropriate approach and research agenda to understand contemporary migratory phenomena. In spite of the fact that transnationalism is not a well-established approach, transnational practices and relations of migrant communities in specific and contemporary migratory phenomena in general can be studied in the frame of this new concept.

ABSTRACT SOCIALIST PERSPECTIVES ON FOREIGN POLICY ISSUES: THE CASE OF TiP IN THE 1960s Serpil G&uuml / ven&ccedil / M.S., Department of Public Administration and Political Sciences Supervisor: Assist. Prof. Dr. Galip Yalman December 2005, 207 pages In this study, the foreign policy perspectives of the Turkish socialist left during the 1960s are evaluated. TiP (Turkish Labour Party) is chosen as a case study and its theoretical approach and practical proposals pertinent to Turkey / USA relations, Turkey / USSR relations, Turkey / European Union relations and the Cyprus Problem are discussed by comparison to some domestic and foreign political parties and important left wing currents of the period in question.

Abstract [sv] Titel: Revisorns självförtroende vid förhandling Nivå: C-uppsats i ämnet företagsekonomi. Författare: Henrik Alvin Rydén. Handledare: Jan Svanberg. Datum: 2015-05 Syfte: Syftet med den här studien är att beskriva vilka faktorer av transformellt ledarskap, identifikation och förhandlingsbeteende som kan ha ett samband med revisorns upplevda self-efficacy i en förhandlingskontext. Metod: Uppsatsen har ett deduktivt förhållande till teori och utvecklar flera hypoteser som sedan testas. Datainsamlingen sker med hjälp av en enkätundersökning. Urvalet består av 3 300 revisorer i Sverige, auktoriserade och godkända. Analysen av insamlad data sker med hjälp av datorprogrammet SPSS och statistiska metoder som Principalkomponentanalys (PCA), korrelationsanalys och multipel linjär regression. Resultat och slutsats: Distributivt förhandlingsbeteende har ett delvis negativt samband med self-efficacy. Resultaten är dock inte entydiga och ger inte tillräckligt stöd för att motivera ett accepterande av hypotesen. För de övriga hypoteserna finns inget samband i detta urval. Förslag till fortsatt forskning: Ansträngningar bör göras för att förbättra urvalet med hjälp av slumpmässiga principer istället för det bekvämlighetsurval som används nu. Utöver urvalet kan det även vara på sin plats att titta närmare på ett av de använda måtten. Det råder oklarheter kring validiteten för ett av måtten som mäter transformellt ledarskap. Detta bör i första hand vara nästa steg för att se om resultaten av den här studien även gäller utanför det befintliga urvalet. Uppsatsens bidrag: Det här är en av de första studierna som görs om self-efficacy med revisorn och förhandlingar som utgångspunkter. Den kan därför ses som en studie som kan peka på intressanta områden för fortsatt forskning. / Abstract [en] Title: The auditors self-confidence in negotiation Level: Final assignment for Bachelor Degree in Business Administration Author: Henrik Alvin Rydén Supervisor: Jan Svanberg Date: 2015-05 Aim: The main thesis of this study is to describe what the relationship is between a number of factors that might be associated with self-efficacy in negotiation. These factors are transformational leadership, organizational identification, professional identification and distributive and integrative negotiation behavior. Method: The essay has a deductive approach to theory and develops several hypotheses which are then tested. The data collection is done by using questionnaires. The sample is based on 3 300 auditors in Sweden. The analysis of collected data is done using the computer program SPSS and several statistical tools: principal component analysis (PCA), correlation analysis and multiple linear regression. Result & Conclusions: Distributive negotiation behavior has, in part, a negative association with self-efficacy. The results thereby give some support for one the hypothesis even though it is not enough to provide an answer that would lead to an acceptance of the hypothesis. No findings within this sample suggest that the other constructs is associated with self-efficacy. Suggestions for future research: Efforts should be made to improve the sample using random principles instead of the convenience sample used now. In addition to the sample, there is uncertainty about the validity of one of the measurements of transformational leadership. This should primarily be the next step to see if the results from this study also are applicable outside the existing sample. Contribution of the thesis: This is one of the first studies made about self-efficacy with the auditor and negotiations as starting points. For that reason it should be viewed as a study that might point out directions for further investigations within the fields of self-efficacy and auditor and client negotiations.