This thesis covers the topic about public libraries and their role in anti-consumption according to library users. According to previous research there is a lack of knowledge about how users motivate their library use. A knowledge that is important due to the fact that the libraries views on its patrons can influence the relationship between library and users. The purpose of this essay is to study which role the public libraries have in anti-consumption in a user perspective by answering these questions: - What motivates users to borrow stuff from the library? - What are the users’ views on borrowing different stuff? - What do users want to borrow from the libraries? This study has been done by sharing an online survey in social media and by using a snowball sampling to collect participants. A definition made by Lee et al. (2011) was used to explain anti-consumption, who divided it into three parts: rejection, restriction and recycling. These definitions were then used to help analyzing the results from the survey. Conclusions were made that the library has a restraining role according to the survey’s participants, which means that users avoid ownership of things by borrowing them from the library. The motivation for library use amongst the participants was foremost by economic reasons, the amount of need for accessibility for different things and to discover new things in a safe environment. In majority the participants were pleased by the things that the public libraries are already lending out.

Klädkonsumenter spelar en aktiv roll i konsumtionsutvecklingen och besitter en kraft att förändra klädkonsumtionen. Över tid har olika motreaktioner till dagens klädkonsumtion etablerats och Product-Service Systems (PSS) erbjuder alternativa konsumtionsmöjligheter. Under PSS faller kollaborativ klädkonsumtion och klädbibliotek, som syftar på byte av ägarskap eller delat ägarskap av modeprodukter. I studien presenteras Consumer Culture Theory (CCT) som riktar sig mot dynamiken i kulturella och sociala synpunkter. CCT används som teori för att identifiera kopplingar till PSS-perspektiv och huruvida klädbibliotek kan utvecklas till en bredare konsumtionskultur. Syftet med studien är att undersöka inställningen hos yngre kvinnliga klädkonsumenter till att använda klädbibliotek, genom att titta på kulturella påverkande faktorer. Genom kvalitativa semistrukturerade intervjuer visar resultat på att interna och externa kulturella faktorer bidrar till ökad medvetenhet inom hållbarhet. Allt fler klädkonsumenter förespråkar hållbara konsumtionsalternativ, vilket innebär att klädbibliotek kan få en ökad spridning. / Clothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products. The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture. The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.