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1	Lietuvos žemės ūkio konsultavimo tarnybos įvaizdžio formavimas / Development of Corporate Image of Lithuanian agricultural advisory service Dereškevičius, Arūnas 29 May 2006 (has links) The conclusions of those studies is that the heads of service should focus not only on the management or marketing of the products, but also on corporate identity and corporate communication as well. The corporate identity and corporate communication are very close related with the image-building of advisory services. The signals from audiences create correct market perception for the service when it is not commensurate with market share. Well developed corporate image of the service minimize the risk of relations with staff, customers and suppliers, governmental institutions, press and other institutions or persons which could have influence on activity of the service – in other words for strategic plans. Marketing and Administration Organization Reklama Įvaizdis Interrogation Konsultavimas Organizacijos kultūra Culture of organization Koncultation Respondent Organizacija Promotion Apklausa; image Respondentas Mission Misija